I7guy
macrumors Westmere
In light of the forum gaslighting these comments haven’t aged well especially against the backdrop of the most recent earnings call.
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Apple Has Given Up on the Vision Pro After M5 Refresh Flop
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I didn't need Steve to say something as obvious as that. Have people completely stopped thinking nowadays?
Yes, before it came out I thought that Apple would push a lot for relaxing immersive content, like meditation. That would probably be the killer app, something that relaxes you completely by using what the Vision Pro does best : cutting you from your environment.
II have additional links if you are interested. Apple, of course, is not disclosing any AVP sales and return numbers for a poor selling product. But the sources which put the total sales at 600k are pretty reputable. If you think that number is “closer to a million … maybe more”, then I am sure you can link a source. If not, your estimate is a wild speculation, sorry. 😊
Good points, especially the above. We have many comments from critics who do acknowledge the technological wizardry of the AVP. This stands in stark contrast to the abysmal way in which Apple choreographed the introduction of the device.
I agree, immersive meditation — just another untapped potential. I do not see why killer app is actually such a critical factor to drive adoption for an expensive device like this. It would have been much more beneficial if immersive content such as meditation, or the walkthroughs or virtual tours or concerts ir sports events had been available in a multitude of apps from the start. The introduction and release of the AVP were —surprisingly for a company like Apple— poorly choreographed.
Reason077
macrumors 601
Right. So it’s easy to see why a $1000 Vision Pro-class device isn’t possible today. But hopefully by the 2030s, more manufacturers start producing comparable displays, lowering prices through increased competition and scale.
AndiG
macrumors 65816
Price isn’t really the issue. Even if AVP-class hardware hit $1000 in the 2030s, no one wants to wear a helmet or diving goggles all day, or be completely cut off from their environment. The form factor is the dealbreaker, not the cost.
Microsoft was on the right track with HoloLens, and Meta is heading the right way with Orion. The AVP is an interesting experiment, but it’ll never become a mainstream product. That said, the UI paradigms Apple developed for it will be a strong starting point for the AR glasses we’ll see in the next 5–10 years.
I can't talk about the first two, but Ubuntu is the number one desktop Linux, and desktop Linux has grown every year the past 5 years. (Windows 11 plays a part in that!)
addamas
macrumors 65816
Ubuntu Touch (Ubuntu Phone OS) I had in mind, thanks for pointing it needs clarification 🙂
Sadly only nerds use it as I.e bank apps are not supported natively last time I have checked - I hope it’s not dead as their webpage https certificate :/
turbineseaplane
macrumors Penryn
Big Gurman update this morning clarifying all this:
www.bloomberg.com
A few highlights:
Apple continues to advertise positions related to visionOS on its jobs website because visionOS remains in development for the company’s future augmented reality glasses, which are a high priority, and because Apple needs to keep supporting current Vision Pro users who spent $3,499 before tax, storage upgrades and accessories on their headset.
While there are Vision Pro hardware job ads, the majority of those are actually for the glasses. Apple obviously isn’t going to publicly advertise for glasses hardware engineers, so these job listings are actually meaningless for those trying to use the postings as evidence new enclosed models are full steam ahead.
Many of Apple’s top executives have written off the current Vision Pro as a product given its price and weight. (John Ternus, the new chief executive officer, was not a proponent of it during development.) They do, however, believe in glasses and that the Vision Pro is a stepping stone to that vision.
Apple to Make Design Changes in macOS 27 to Address Tahoe Quirks
Also: The latest on iOS 27 and the truth about the Vision Pro.
www.bloomberg.com
A few highlights:
Apple continues to advertise positions related to visionOS on its jobs website because visionOS remains in development for the company’s future augmented reality glasses, which are a high priority, and because Apple needs to keep supporting current Vision Pro users who spent $3,499 before tax, storage upgrades and accessories on their headset.
While there are Vision Pro hardware job ads, the majority of those are actually for the glasses. Apple obviously isn’t going to publicly advertise for glasses hardware engineers, so these job listings are actually meaningless for those trying to use the postings as evidence new enclosed models are full steam ahead.
Many of Apple’s top executives have written off the current Vision Pro as a product given its price and weight. (John Ternus, the new chief executive officer, was not a proponent of it during development.) They do, however, believe in glasses and that the Vision Pro is a stepping stone to that vision.
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AndGuz
macrumors newbie
This “report” does not pass journalistic muster. “MacRumors has learned…” reads uncorroborated at best, if not outright written for virality — to be copied and regurgitated by many other outlets. Murky sources, loaded language, conclusions rendered without official comments or retail industry evidence — Apple still sells the thing, and you don’t even write whether you reached out for comment. Getting opposing views is a basic journalism 101 moment, and you are so casual about it! So I ask, will you retract when the Vision Pro still sells one, two, five, or ten years from now, likely in different iterative incarnations? I’m not holding my breath. Great job on getting clicks though — that’s the big difference between “media” and journalism in our politically charged times. But what am I saying? This is a rumors site. Why should we take you seriously?
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Lighter and cheaper, I resent having to spend thousands on a Mac and then having to buy another core processor for a product I would use statically.
This article's premise is wrong IMO. One of the biggest problems with the Vision Pro is that Apple released it like it was a mainstream product rather the developer kit/experimental & hobbyist prodect that it really is because Apple doesn't release their products as experimental/developer kits. Apple not stupid enough to believe that a $3500 product with little in a way big namer software titles is going to be a bifg seller. The problem with Vison Pro right now is that attract many developers requires bringing the cost down, significantly, something that difficult with the current RAM & SSD price spikes. They won't release a version 2 of Vision Pro that significantly skips on the specs. The minor M5 update the 1st Gen Vision Pro was simply because they where putting the M5 in many of their laptops and it just was chepaer/easier to use that in the Vision Pro. This SOC upgrade was never intended to improve sales of the Vision Pro, just save them the trouble of having to continuing making an outdated SOC.
As for the AR Glasses Apple is working, that is not a sign the Vision Pro is dead. Rather, Apple doesn't keep large teams of developers on staff and so they have to move developers from the Vison Pro tp the AR glasses team for now while they complete that product then they will return to Vision Pro to work on the 2nd Gen model, likely after prices for Ram and SSD's/flash memory come down again. Thus the truth about the Vision Pro is it's simply in a holding pattern where they will continue to offer the current model for developers and early adopters until they can make the cheaper Vision Pro 2.0. Only if a cheaper Vision Pro fails to sell well would they reconsider ti as a viable product line, given how much runway they have due to their massive icomne from very strong hardware sales numbers in recent quarters.
As for the AR Glasses Apple is working, that is not a sign the Vision Pro is dead. Rather, Apple doesn't keep large teams of developers on staff and so they have to move developers from the Vison Pro tp the AR glasses team for now while they complete that product then they will return to Vision Pro to work on the 2nd Gen model, likely after prices for Ram and SSD's/flash memory come down again. Thus the truth about the Vision Pro is it's simply in a holding pattern where they will continue to offer the current model for developers and early adopters until they can make the cheaper Vision Pro 2.0. Only if a cheaper Vision Pro fails to sell well would they reconsider ti as a viable product line, given how much runway they have due to their massive icomne from very strong hardware sales numbers in recent quarters.
There is no cheaper AVP coming and Apple has moved on from the dumpster it turned out to be. Also Apple never secured any prominent software developers for the product.
toughboy
macrumors 6502a
I understand what you mean, however it would have a solid user base as a consumption device at that price point.
Last time we saw a similar "breakthrough" device was iPhone release and its starting price was 399$ with subsidies? Just from an Econ101 standpoint, positioning a consumer device at 3500 USD leaves ALOT of people out of the demand curve. 3500 USD is just too much money to justify being the "Early Adopter"..
As a media consumption device in an airplane or train I think it'd work great. But not at that price. I'd buy it just for that at 1000$. Smart glasses won't cut it, you need total blackout for a decent viewing experience.
Its not dead, why would Apple approach X-plane and iRacing to develop native clients for CloudXR Nvidia straming? I became interested in the AVP after X-plane support became available because I use VR for flight simulation primarily. Now that I have had it for several weeks I am continually impressed with the immersive sports (Real Madrid was recently released), MLB, NBA; and the ongoing content. Yes it has been a slow release schedule, but this is only the begining. The Blackmagic URSA cameras were just released a few months ago.
A sensible shift for Apple to include gaming support in the AVP. Gaming is by far the dominant area for VR devices so far. Of course there are many other areas but they are either niche professional applications or have a mixed bag of pros and cons compared to other devices.
Gaming is very well suited for AVP, immersion is key and it is actually an advantage to isolate yourself from the real world. If you then also can use it for some other work and entertainment it is a win. If Apple had presented the AVP as a high end gaming device reviews would have focused on some other than creepy avatars and fake eyes. Then Apple could slowly develop and mature the other applications.