Apple Has Given Up on the Vision Pro After M5 Refresh Flop

[ikir]

ok ok… but I still want one. Soon or later.

 

[nostaws]

Idea 1: Apple nees to have developers/users submit ideas on how to use the Vision Pro, then select the top 20-40 ideas and help fund them. This might cost a few hundred million dollars but with the potentional to make many more millions.

Idea 2: Halo was originally a mac centric game until Microsoft aquired bungie and made it Xbox only. Maybe apple needs to take a game and make it Vision Pro Specific? Riven or Myst updated for 2026 in a virtual world? Unreal tournament? Quake? in a 3d world?

The iPhone really popped when the app store was created. People/Developers had visions of their simple ideas becoming apps and distributed to the world via the iPhone. Apple needs to help the App store for the Vision Pro get a nudge.

I owen or have owned just about some version of most of apples products over the years. I have zero reason to buy a Vision Pro.

 

[dumastudetto]

That’s my problem with it. I wouldn’t buy one for $50 because I have worn one to try it out and I hate the concept and feeling of it.

What if you are wrong?

 

[klasma]

I’d be pissed if I purchased one of a dev that bothered to make apps for it. A lesson for future products - don’t bother developing until the platform is a success.

You can have an informed opinion about whether something will become a success, and act accordingly. You don’t blindly trust a tech company that their product makes sense, but you can assess it on its merits and draw you own conclusions. With the Vision Pro, it was pretty obvious that the prospects weren’t great.

 

[Vasilioskn]

I wouldn’t even buy this for $500

 

[cygy2k]

It may not be the success they hoped or the device most common users want, but as a 43 year old with early onset Parkinson's, it's been a game changer. I can't control a mouse real well and using an iPad with arm extended for a period of time is exhausting. Using these, even if I only use Safari and watch all my streaming on it daily, is so much more accessible for me personally. I really do think eventually there is going to be a device that sits between this and the stupid audio only or crappy featured Meta glasses. Something like my Xreal One Pro and Beam Pro setup that fits and feels like regular glasses but gives you a 144" screen without blocking any peripheral or environmental engagement. Android XR is rolling out early next year with Project Aura with the above compromise device and others are working on them as well.

 

[progx]

Guess Meta will own this space for quite some time. Well, I can live without it if Apple is out.

 

[magbarn]

One of the first things Ternus does once he sits in the CEO's chair is to cancel the AVP.

 

[Kar98]

What was supposed to be the point of this?

 

[ArrayDecay]

Alas, it wasn't snappy.

 

[ryanmp]

Is Google Earth available on it? Could be pretty cool with a good connection.

Waddle: Street View Explorer App - App Store

Download Waddle: Street View Explorer by BERK MERVAN ERENCI on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Waddle: Street…

apps.apple.com

Not quite Google earth but still an amazing app

 

[Macalway]

R.I.P.

"It had vision, but could not see it's future"

 

[Plutonius]

Goes to show, it's mostly about price.

 

[platinumaqua]

Nobody has seen it coming!

 

[bryanhalpin]

I have no idea why people take this article as fact. This article sounds like a click-bait editorial opinion piece rather than anything factual. There are no facts that the AVP has been given up on. What a terrible job MacRumors.

 

[arubinst]

It doesn't make any sense.

Apple would never think that an updated processor and a headband would "renew interest". They were well aware of the problems and I don't think they were actually expecting the thing to sell better than it did in the first place.

Also, the AVP is only being sold in a handful of countries. They could have sold more by expanding the market, but they didn't (or haven't). I know many people in Switzerland waiting impatiently for the device to arrive (including me). Many people got it imported from the USA or bought in Germany or France, despite the fact that it is not officially supported here and you need to have a foreign App Store and subscribe foreign contracts for services such as Apple Music or Apple TV for they to work on the AVP.

So maybe it is true that they are shifting towards other products, but I don't think the lack of "renewed interest" is the reason. I also don't believe this amazing, futuristic, almost science-ficnionny device was developed by a team of "generic" engineers at Apple that just get moved to another completely non-related project because they are no longer required in the Vision department.

Or maybe it is not true and we will have news about the future of the device in June during WWDC.

 

[smithc]

They never managed to answer a simple, fundamental question: What is this device for?

 

[platinumaqua]

Of course it's true. John Ternus literally just said "we're at super excited about it" and "we're at the beginning of the journey". Do you trust the words of Apple's incoming CEO or an unsourced clickbait article?

That could be PR talk

 

[PolymathCrowsbane]

The one technology upgrade that will be a game changer: the ability to adjust the display to match the user's vision without prescription lens inserts. If Apple (or a partner) can develop a lens that adjusts its optical properties to match a user's vision profile, the AVP instantly becomes a device everyone in the family can use (with the addition of family accounts). It also makes it a device that can be shared by employees. If I can treat an AVP like an iPad, it opens up more use cases.

 

[zachz]

Speaking for a community of one — myself — I’m still hoping that a lighter, cheaper Vision Pro will appear in the next year or two. Having ‘taken it for a test drive’ last year, I know I’d buy a more affordable (and lighter) one to replace my Home Cinema setup.

Same. I already have to wear my glasses to watch TV and usually wear AirPods Max, which, when worn together are incredibly uncomfortable after 15 minutes. I’d love to have a Vision Pro instead since the tradeoff would at least be an exceptionally cool experience, but unfortunately cannot justify the price ($5000 in Canada!)

 

[tomtad]

Given what Ternus and Joe said in an interview a couple of weeks back, where they mentioned the Vision Pro a few times and said how it was doing well 'especially in enterprise', and that 'spacial computing is inevitable' I don't believe this at all.

I can believe they are pausing some more heavy development generational development of the device, such as new form factors. But it will still be updated periodically and be sold, a bit of a hobby as Jobs used to describe the Apple TV.

 

[Scipster]

Apple has all but given up on the Vision Pro after the M5 model failed to revitalize interest in the device, MacRumors has learned.

Sorry, what’s the source of the latest information? An actual Apple insider? Or some third party source? Because if it’s a third party source, you can believe me: my sources have recently indicated that Apple is “super excited about it”, it’s “going to continue to grow,” and “we’re at the beginning of the journey.”

 

[Kylo83]

What lies there will still be vision os 27 and beyond

 

[klasma]

I definitely don’t believe this… it makes no sense… Apple knew this was a niche product

It wasn’t introduced as a niche product, it was introduced as an everyday product for general computing, as the new paradigm for computer interaction. It was bewildering then, and it is bewildering now that Apple would believe that the refresh could somehow turn the ship around. It just shows that some parts of Apple don’t have a good grasp on reality.

 

[platinumaqua]

I wonder if the 600k units is gross sales or net sales (subtracting all returns)