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Apple Has Internally Tested Injecting Ads Into Maps App Search Results [Updated]
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anthony13
macrumors 65816
I realize this is a maps and and not streaming article, but add’s in general are becoming a hot topic. Do these companies not understand the monsters they’ve created? The streaming culture not only doesn’t want to see add’s, a lot of them have never even experienced add’s in the first place. Add’s now feel like a scam to most younger people. The experience of watching an add is akin to getting spam email.
The flaw in the business model was they always counted on just adding subscribers to the base for growth. Now that they are hitting thresholds, they are raising prices and looking at add’s for revenue. Price hikes will make people reduce the over all number of services they subscribe to. Add’s will make that choice easier.
The flaw in the business model was they always counted on just adding subscribers to the base for growth. Now that they are hitting thresholds, they are raising prices and looking at add’s for revenue. Price hikes will make people reduce the over all number of services they subscribe to. Add’s will make that choice easier.
switz
Contributor
OS paid updates would put them into a class of being fit for purpose which sadly many of the operating system's updates do not achieve until the last patch before the next bug infected version is released. Unfortunately, the latest and greatest hardware will have the new buggy operating system that even Truly Nolan can not debug.....
krspkbl
macrumors 68030
Wait, hold on, are you telling me that Google is an advertising company?!?
I never knew that! Thanks! 🙄
LeadingHeat
macrumors 65816
No. Just no. This article is exactly right. The reason I pay more for the products is the premium experience. Privacy, no ads. That’s why I personally like Apple Arcade so much. No ads, no in app purchases. Please don’t go down this road apple.
krspkbl
macrumors 68030
So not only are we getting more ads but the next iPhone is getting a price hike?
Even with inflation taken into account Apple should be reducing the price of their hardware!
but who cares? poor Apple it needs to make more profits and keep their shareholders rich and happy!
Even with inflation taken into account Apple should be reducing the price of their hardware!
but who cares? poor Apple it needs to make more profits and keep their shareholders rich and happy!
And in Apple News+ stories. Annoying and one reason why I probably won't renew my subscription.
Now that Apple has reduced their pesky competitors' ad-revenue by billions of dollars it's time for Apple to swoop in and collect those dollars for themselves. This is what's called anti-competitive monopolist power.
I don't mind ads in the app stores, seeing as that's often the best way to find apps that we know nothing about. It's fine since you're going to the stores to buy something, so why not advertise?
Maps, though, is a disgusting thought. We don't want ads in our native Apple apps since that's supposed to be the difference between Apple and Google. Google's all about ads while Apple has said it isn't. Putting ads in Maps is just not ok.
Maps, though, is a disgusting thought. We don't want ads in our native Apple apps since that's supposed to be the difference between Apple and Google. Google's all about ads while Apple has said it isn't. Putting ads in Maps is just not ok.
I don’t hate Google or anything (quite the opposite), but I’ve been trying to switch away from as many Google apps to Apple as possible. Just switched to Safari, Notes and Reminders (from Chrome, Keep and Tasks). I tried Apple Maps in my car yesterday and there’s something off putting about the UI to me. Google’s map view is just a lot clearer and easier to understand what is coming up. I think it may be the 3D buildings Apple uses that makes things cluttered. I’ll stick with Google Maps for now…
I7guy
macrumors Westmere
🙄 The faithful know that privacy is a thing with apple, the critics just throw stuff against the wall to see what sticks.
krspkbl
macrumors 68030
I wouldn't be surprised.
1. Stuff iOS full of ads
2. Introduce Apple Premium for just $9.99/month to get an ad free experience!
3. 💰💰💰
Kraszim
macrumors member
There goes my joy of not being sold anything. Privacy is next to make ads more efficient. Well it was good while it lasted.
WaxedJacket
macrumors 6502a
Who internally is making this call and when did they switch from working at Google to Apple?
Cartossin
macrumors member
I believe this conflicts with Apple's core business model of making money on goods/services selling direct to the consumer. Selling to advertisers is a conflict of interest that will devalue the brand. I hope this isn't implemented.
that's one of the key reasons to pick macOS/iOS instead of Windows/Android. Clean, fast readable UI, without distractions like ads.
If they start with ads (after already buying a hefty premium order price) I don't see much reason not to change to Android...
If they start with ads (after already buying a hefty premium order price) I don't see much reason not to change to Android...
LoveToMacRumors
macrumors 68030
"Please watch this ad before making this phone call"
yaxomoxay
macrumors 604
This is pretty awful, feels like we are headed down a slippery slope. Take Amazon - search results have "suggested" products. But those products are always outside of the filters (ie, filter by price and you still see sponsored items more expensive than the limit set) and not necessarily the best item or what you are looking for. I fear Apple Maps search results - mostly geographically relevant now - will be taken over by unrelated companies or if there's a small business their results will be crowded out by big box stores and chains. It just makes my search that much more difficult to weed out good results form the bad - now I'll have to question if I'm getting a result because someone paid money for me to see it (though they will likely be labeled).
There's also the question about monetizing user's behavior, which Apple has always promised not to do... they'll probably come up with some BS claim that they "anonymize" the data.
There's also the question about monetizing user's behavior, which Apple has always promised not to do... they'll probably come up with some BS claim that they "anonymize" the data.
AngstyKylo
macrumors regular
You've got to pay for those massive ATV+ actor/show contracts, massive marketing and production somehow. It's not coming from profits. Either that or increase the iPhone price an extra $100 every year.
I bet Apple spends big bucks on Maps. It must also be one of the most used/most valuable feature of phones today. Jump in a rental car in some town/state/country you've never been and with a quick "Siri, directions to..." and you're going. It really has gotten pretty amazing but something has to pay for that... build it in to cost of a new phone, ads, subscriptions...
Do what you have to do Apple. We don’t want you to go bankrupt. 🙄
anthogag
macrumors 68030
There is no getting around it, ads really suck. Don’t put it in Maps.
Ads kill the experience apple. The news app is full of them. I don’t even use it.
A race to be unusable. Lol.
A race to be unusable. Lol.