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I realize this is a maps and and not streaming article, but add’s in general are becoming a hot topic. Do these companies not understand the monsters they’ve created? The streaming culture not only doesn’t want to see add’s, a lot of them have never even experienced add’s in the first place. Add’s now feel like a scam to most younger people. The experience of watching an add is akin to getting spam email.

The flaw in the business model was they always counted on just adding subscribers to the base for growth. Now that they are hitting thresholds, they are raising prices and looking at add’s for revenue. Price hikes will make people reduce the over all number of services they subscribe to. Add’s will make that choice easier.
 
OS paid updates would put them into a class of being fit for purpose which sadly many of the operating system's updates do not achieve until the last patch before the next bug infected version is released. Unfortunately, the latest and greatest hardware will have the new buggy operating system that even Truly Nolan can not debug.....
 
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I don't mind ads in the app stores, seeing as that's often the best way to find apps that we know nothing about. It's fine since you're going to the stores to buy something, so why not advertise?

Maps, though, is a disgusting thought. We don't want ads in our native Apple apps since that's supposed to be the difference between Apple and Google. Google's all about ads while Apple has said it isn't. Putting ads in Maps is just not ok.
 
I don’t hate Google or anything (quite the opposite), but I’ve been trying to switch away from as many Google apps to Apple as possible. Just switched to Safari, Notes and Reminders (from Chrome, Keep and Tasks). I tried Apple Maps in my car yesterday and there’s something off putting about the UI to me. Google’s map view is just a lot clearer and easier to understand what is coming up. I think it may be the 3D buildings Apple uses that makes things cluttered. I’ll stick with Google Maps for now…
 
Oh, just wait. The actual Apple Premium is coming. No ads for $9.99
I wouldn't be surprised.

1. Stuff iOS full of ads
2. Introduce Apple Premium for just $9.99/month to get an ad free experience!
3. 💰💰💰
 
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that's one of the key reasons to pick macOS/iOS instead of Windows/Android. Clean, fast readable UI, without distractions like ads.
If they start with ads (after already buying a hefty premium order price) I don't see much reason not to change to Android...
 
This is pretty awful, feels like we are headed down a slippery slope. Take Amazon - search results have "suggested" products. But those products are always outside of the filters (ie, filter by price and you still see sponsored items more expensive than the limit set) and not necessarily the best item or what you are looking for. I fear Apple Maps search results - mostly geographically relevant now - will be taken over by unrelated companies or if there's a small business their results will be crowded out by big box stores and chains. It just makes my search that much more difficult to weed out good results form the bad - now I'll have to question if I'm getting a result because someone paid money for me to see it (though they will likely be labeled).

There's also the question about monetizing user's behavior, which Apple has always promised not to do... they'll probably come up with some BS claim that they "anonymize" the data.
 
I bet Apple spends big bucks on Maps. It must also be one of the most used/most valuable feature of phones today. Jump in a rental car in some town/state/country you've never been and with a quick "Siri, directions to..." and you're going. It really has gotten pretty amazing but something has to pay for that... build it in to cost of a new phone, ads, subscriptions...
 
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