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There is a clear comflict of interest here. If Apple places ads on its own, it will get into trouble if it blocks the ads of others. Apple will also figure out very soon that collecting data for personalized ads is very profitable.

I hate ads and block them everywhere. Ads made Google and Facebook big and that alone is a reason to hate them.
 
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This would go against the fundamental design of Apple products. Apple is known for clean and polished products. Ads in Maps would be ugly.
 
Why do you think Apple wants CarPlay in every vehicle? To monetize it with things like location-based advertising. Same reason Tesla wants to keep everything in-house and doesn't have CarPlay - so they can monetize it themselves.
 
So what does this mean in practice? I search for Taco Bell and it serves up ads for Subway?
 
Adverts in the App Store was already a step too far for me but if they start expanding adverts to other apps I will have to consider what to do next. Google already drove me away from their products with their business practices years ago, let’s hope Apple doesn’t do the same.

What are the viable alternatives now the market only has two smartphone operating systems?
 
You've got to pay for those massive ATV+ actor/show contracts, massive marketing and production somehow. It's not coming from profits. Either that or increase the iPhone price an extra $100 every year.
Yup. But customers have a third option: Drop ATV+. As with Netflix, Disney+ and all of the other services, if the price is more than I'm willing to pay, or if there are annoyances such as ads, I'll simply end my subscription. There's already more content out there than I can possibly watch, and my life isn't going to be less worth living if I can't watch a particular movie or series.
 
Adverts in the App Store was already a step too far for me but if they start expanding adverts to other apps I will have to consider what to do next. Google already drove me away from their products with their business practices years ago, let’s hope Apple doesn’t do the same.

What are the viable alternatives now the market only has two smartphone operating systems?

There are no viable alternatives. No doubt if you want ad free apple will be glad to charge for it.
 
If Apple injects ads and a 3rd party pay app is available that doesn’t then I will subscribe to that app and will not use Apple’s map.
 
Already getting ads for Apple products/services in Apple Music
Radio stations have ads after every few songs, even though anyone listening is probably already a subscriber.
First category in the "More to Explore" section (Browse tab at the bottom of the page) is to send a free trial to friends.
 
"However, Apple will be aware that even a gentle creep into other areas of Apple's software could mar the premium experience that users expect of its devices, while also leaving it open to increased criticism over its App Tracking Transparency".

Personally I do not want to see ads in Apple Maps. I know Apple likes to claim the privacy high ground. But I feel that Apple is getting itself into dangerous territory here where it is looking more and more like a Google Mark Two.

Please don't go there Apple!
When privacy becomes a less profitable differentiating factor Apple will drop that pretense and openly sell us out.

But of course when they do this they will offer some virtuous sounding reason for it.

And then as usual many people on MacRumors here will repeat the BS and defend Apple.
 
Wow, $94 billion in net income last year and Apple wants to squeeze its LOYAL customer base for even more money in this most annoying way? I understand that the job of advertisers is to generate sales, but Teresi only seems to have dollar signs in view and is willing to eat his children to bring in more. Apple must be in trouble if it is willing to put profit so far ahead of user experience, or maybe it is just losing that loving feeling. Me too.
 
Apple maps as a business directory is already dog food. I have to turn to Google maps any time I want directions to or details on a shop, cafe, bar, theatre, you name it.

I get wanting to monetize a product that delivers great value, but apple maps is still struggling in that department and the competition is schooling them.

What is going on in the maps department at apple? It’s like it’s being run by a totally separate entity.
 
I'm not trying to defend this, but I will say that adverts are one thing... targeted ads are another.

I'm pretty much ok with seeing adverts related to travel when I'm on a train or in the airport... or adverts related to technology when I'm in a tech store... or adverts related to cards if I am watching car-themed TV show. This had been normal for more than two or three generations at least.

So, If I search for "cafe" in Maps, I'm ok with a small percentage of the results being featured as adverts IF a) they don't totally dominate and other results get a fair look-in, and b) it's obvious they're adverts and I'm not being mislead.

What I don't want is for deep levels of my personal data to be sold to the highest bidder to target adverts very spcifically to me. A la, as I understand it, Facebook.

One thing I will say is Apple Maps needs a lot of improvement. The interface itself is mostly great. But the data is really VERY poor in the UK compared to Google Maps.
 
No no no no no no NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO **** NO!!!!!!!

The maps app is a TOOL. The worst effing thing Apple did was make it into this “Yelp” and “travel-like” app that has suggestions and “Guides”.

If anyone knows how to turn off this clutter please let me know. I sure as **** don’t go into the Maps app if I ever want to just browse around what’s “cool” in my city or where I’m traveling. I thought that’s what Safari was for 🧐

And now we’re going to get ads to clutter up our search results?

Pass. Pass with extreme prejudice.
 

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