Apple Has 'Secret Team' Working on App Store Changes, Including Paid Search Results

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 14, 2016.

  1. MacRumors macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Apple has assembled a secret team dedicated to exploring potential changes that could be made to the App Store, reports Bloomberg. Among the features being considered is an option that would allow developers to pay a fee to have their apps "more prominently displayed," perhaps at the top of a list of search results. Changes to "improve the way" customers browse in the App Store are also under consideration.
    Apple is said to have approximately 100 employees working on its App Store project under vice president and former iAd leader Todd Terisi, including engineers who formerly worked on the iAd team. According to sources who spoke to Bloomberg, the search team is relatively new and it is not yet known if and when changes will be introduced to the App Store.

    [​IMG]

    News of work on App Store changes comes four months after Apple made a significant change to App Store leadership, bringing it under the umbrella of Apple marketing chief Phil Schiller instead of iTunes chief Eddy Cue.

    App discovery has long been an issue in Apple's App Store. With upwards of 1.8 million apps available in the App Store, it is difficult for users to discover content that isn't available via Apple's featured section or through Top Charts, which often favor big name developers able to spend a lot of money on advertising. Paid discovery via search offers another avenue to help customers find new apps, but it is unlikely to be popular with many of the independent developers that struggle to get their apps noticed.

    Apple's last major change to the App Store came in November, introducing significant improvements to App Store search algorithms to return more relevant, intelligent results.

    Article Link: Apple Has 'Secret Team' Working on App Store Changes, Including Paid Search Results
     
  2. farewelwilliams macrumors 68000

    Joined:
    Jun 18, 2014
    #2
    *searches "action game" on the app store*

    "Try Smule now!"
     
  3. CrazyForApple macrumors 6502a

    CrazyForApple

    Joined:
    Dec 31, 2012
    Location:
    Buffalo, NY
    #3
    I do not like that idea at all. It should show most popular at the top
     
  4. ZacNicholson macrumors 6502a

    ZacNicholson

    Joined:
    Jun 25, 2011
    Location:
    Indiana
    #4
    apple is rich enough. they're starting to get greedy.
     
  5. garylapointe, Apr 14, 2016
    Last edited: Apr 14, 2016

    garylapointe macrumors 65816

    garylapointe

    Joined:
    Feb 19, 2006
    Location:
    Dearborn (Detroit), MI, USA
    #5
    Isn't everything at Apple supposedly "secret"?

    Gary
     
  6. RedGala macrumors regular

    RedGala

    Joined:
    Jun 17, 2015
    #6
    Let's hope this doesn't kill the indy developers...
     
  7. CFreymarc Suspended

    Joined:
    Sep 4, 2009
    #7
    Welcome to the big time Catch-22. To get popular, you need promotion. To get promotion, you need to be popular. That is all solved by money. Get it.
     
  8. Crosscreek macrumors 68030

    Crosscreek

    Joined:
    Nov 19, 2013
    Location:
    Margarittaville
    #8
    The rich get richer and the independents well.........
     
  9. cambookpro macrumors 603

    cambookpro

    Joined:
    Feb 3, 2010
    Location:
    United Kingdom
  10. Michaelgtrusa macrumors 604

    Joined:
    Oct 13, 2008
    #10
    A move based on greed and could lead to more dev leaving the App Store.
     
  11. teknikal90 macrumors 68030

    teknikal90

    Joined:
    Jan 28, 2008
    Location:
    Vancouver, BC
    #11
    and going where?
     
  12. BornAgainMac macrumors 603

    BornAgainMac

    Joined:
    Feb 4, 2004
    Location:
    Florida Resident
    #12
    i would like a easier way to navigate thru already purchased apps too. List by category, list free / paid, alpha, not available anymore for purchase, etc.
     
  13. Deuce on the Clock macrumors regular

    Deuce on the Clock

    Joined:
    Jan 9, 2016
    Location:
    My own universe
  14. Weaselboy Moderator

    Weaselboy

    Staff Member

    Joined:
    Jan 23, 2005
    Location:
    California
    #14
    Hopefully those results are clearly marked as "sponsored" or something similar. Otherwise, this seems like a really bad idea.
     
  15. oneMadRssn macrumors 601

    oneMadRssn

    Joined:
    Sep 8, 2011
    Location:
    New England
    #15
    How about they just fix the search first. I feel like I always hear about apps that should have showed up in my search but never did.
     
  16. robeddie Suspended

    robeddie

    Joined:
    Jul 21, 2003
    Location:
    Atlanta
    #16
    Not anywhere necessarily. They may just decide to use their talents on something else entirely rather than apps.
     
  17. samcraig macrumors P6

    Joined:
    Jun 22, 2009
    Location:
    USA
  18. joshwenke macrumors regular

    joshwenke

    Joined:
    Mar 26, 2011
    #18
    Paid search results is definitely NOT the way to get apps noticed. It will further the cause of the "big guys" and continue pushing our small little apps deeper and deeper down in the pile.

    What we need are people who, like in the iTunes store, find good talent and promote that. Find apps that are actually GOOD and push the bad ones down instead of finding the apps that have the most money in the top of the list.
     
  19. benjitek macrumors 6502a

    benjitek

    Joined:
    Sep 23, 2012
    #19
    With a little luck, this will be optional and can be turned off :(
     
  20. SMIDG3T Suspended

    SMIDG3T

    Joined:
    Apr 29, 2012
    Location:
    England
    #20
    More devs? No. Everyone know apps for iOS make the most money.
     
  21. skadd macrumors regular

    Joined:
    Mar 5, 2010
    #21
    I want Apple to prioritize apps that has been updated at least for the last 3 years. When I search for "chemistry" I want to see modern beautiful apps like "Chemist - Virtual Chem Lab". NOT overpriced old apps that explains words you can find on wikipedia. Damn it.

    If I had the option in the app store settings to exclude ALL apps older/not updated since 2012 I would tick that switch.
     
  22. The Doctor11 macrumors 603

    The Doctor11

    Joined:
    Dec 15, 2013
    Location:
    New York
    #22
    App store results should be based on the most relevant and popular apps, not who's got the big bucks to buy themselves up to the top.
     
  23. Rogifan macrumors Core

    Rogifan

    Joined:
    Nov 14, 2011
    #23
    So basically Tim and Luca have to show more "services" revenue growth because Wall Street is freaking out over iPhone sales. The is a BAD idea. The developers that could afford paid placement are probably already getting prime real estate on the App Store and probably top most of the charts. This does nothing to fix app discovery or help indie developers. Is this Schiller's idea of fixing the App Store?!?

    No it's that Tim is now pitching Apple as a "services" company to Wall Street because they're nervous about slowing iPhone growth. So now he's got to show growth in "services" revenue. Apparently then Apple doesn't have anything else in the pipeline right now.
     
  24. Shookster macrumors regular

    Joined:
    Feb 16, 2009
    #24
    Relative to Google Play, yes. But indies still make very little on iOS. My company develops apps for Mac and iOS and the iOS share of revenue works out to less than 5%.
     
  25. duervo macrumors 68020

    duervo

    Joined:
    Feb 5, 2011
    #25
    More like spinnovation, but that's pretty much the norm with all tech companies.

    Take everything with a huge grain of salt ... That's my default word of advice to people.
     

Share This Page