Damn...Apple's engineers sure know how to design a processor that is both powerful and efficient. When pretty much everybody is trying to put larger and larger batteries in their phones, Apple is going smaller, with both the iPhone 6s and 6s Plus have smaller batteries than their predecessors. Goes to show how much confidence Apple has in its efficient power sipping chip designs. But the A9 is no slouch. It is blows all Geekbench benchmarks out of the water, and seems to be faster than the iPad Air 2! Apple should seriously think about designing their own processors for their laptop and desktop lines as well; they will probably do a great job with that too. That way they can become even more vertically integrated. They should buy or lease a couple of semiconductor fabs while they are at it and make their own chips, so they don't have to be at the mercy of Samsung or TSMC's foundries. If anybody has the resources to do it, it is Apple.