I get the skepticism but it's a bit misguided.
Apple was an early investor in ARM. Arguably, ARM exists today because of Apple's support and involvement back in the early '90s. With its technology license (one of a very few that provides design rights), Apple remains a leading contributor to the ARM world. Apple's innovations since the A7 have set the pace for the ARM world, with an increasingly wide gap between Apple's implementations and the rest.
There is no skepticism. Apple does indeed design terrific processors, however they are not in any way vertically integrated from a hardware perspective nor do they show any signs of entering the processor fabrication business.
Interesting that you say "since the A7" I would actually argue that they had far bigger strides previous to the A7. I would also say that due to the way iOS has evolved, there has been less emphasis on the need for parallel processing, whereas other OS's, Android being one of them favor parallel processing. This has driven the types of CPU's we see in each of the ecosystems today, Apple focuses on single core performance and Android leans toward multi-core designs. This is most likely about to change, with iOS taking on more and more multitasking abilities, I predict future Apple processors will start to add more cores, I'd be very surprised if the A10 came out with any less than 3 cores, most likely 4. Not sure if they would actually do a big.LITTLE setup and go with a full 8-cores, that might be a little too much crow for them to swallow all in one gulp.
As far as Apple processors vs the competition, Samsung is now very much challenging them on the processor front, whereas Apple was easily a generation ahead previous to 2015. Qualcomm stumbled hard this year with the Snapdragon 810. 2015 was the first time in a long time where an Apple processor wasn't the first to premier a die shrink before anyone else. No matter how you look at it, the world wasn't expecting the Exynos 7420 and everything Samsung put into it. Regardless of if a company licenses the architecture or design, performance is performance. Qualcomm's previous Krait cores were no less unique than Apples A series.
Again, I'd be shocked to see Apple developing a x86-64 or compatible desktop class CPU and then go so far as to fabing it themselves. Ask AMD how well that worked out for them. My bet is in the next 2-3 years the question is if they (and everyone else really) will start transitioning more and more consumer level devices to ARM processors. Microsoft was a bit too soon with the Surface RT, but IMO, that's where we're all headed