So every tablet/smartphone manufacturer has its own boutique style store with a huge employee to customer ratio and 10 minute paperless device replacement process?
Apple is absolutely everything one would expect when it comes to a "luxury brand".
No, iPhones and iPads are not luxury items. Diamonds and fur and Tiffany bracelets are luxury items. You can argue that Apple makes high-end electronics. But high-end does not equal luxury. Especially when price is targeted at regular consumers. Apple devices are not targeted at rich people. Everyone from poor to rich, own Apple devices.
EDIT: Originally I mistakenly said that "Apple devices are targeted at rich people".
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