So every tablet/smartphone manufacturer has its own boutique style store with a huge employee to customer ratio and 10 minute paperless device replacement process?
Apple is absolutely everything one would expect when it comes to a "luxury brand".
Apple is not a 'luxury' brand.
These are 'luxury' brands.. Apple is consumer grade, not luxury
http://www.vertu.com
http://www.bang-olufsen.com/en-GB
http://www.loewe.tv/uk/products.html