I just realized this might be the first true "pro" product in a new category from Apple since quite some time.
They probably need to bring it out now, before it gets "stale" and after they've invested considerable ressources into it. Get it into the hands of developers and people who can explore it's potential and create an eco-system before the technology gets "there" for a cheaper mass market product.
It will be interesting how that pans out as they'll probably need to show an openness and support that's contrary to their usual corporate culture. After all, at the rumored price point it competes with the holo-lens. That's a different target audience with different needs and more access to the technology than the average consumer.
They probably need to bring it out now, before it gets "stale" and after they've invested considerable ressources into it. Get it into the hands of developers and people who can explore it's potential and create an eco-system before the technology gets "there" for a cheaper mass market product.
It will be interesting how that pans out as they'll probably need to show an openness and support that's contrary to their usual corporate culture. After all, at the rumored price point it competes with the holo-lens. That's a different target audience with different needs and more access to the technology than the average consumer.