Getting 4K movies for the same price as HD is a huge win for consumers. I honestly didn’t think that was a battle Apple would have won.
SAME price?
They have gone up £2 pounds!
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this was news to me...
Find out what video quality your device can play
HD videos feature a higher-quality picture than SD videos. Some videos also include even higher-quality content, with a 4K option for 4K-compatible devices.
You can see if your device can play 4K, HDR, or Dolby Vision videos by checking the tech specs for your Apple product.
Only the Apple TV 4K, connected to a 4K-compatible television with a compatible ultra-high speed HDMI cable, can play 4K content.
from - https://support.apple.com/en-us/HT207949
Can you not use hdmi output cable to put it on a 4k tv in 4k?