Apple Highlights Five Reasons the iPad Pro Can Be Your Next Computer

[Bacillus]

Over the years I will grant you. One of the reasons I included iOS/MacOS into my work flow.
Unfortunately, it hasn't held up.
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Good points however it isn't complexity rather the ability to perform a task ... simply.

Great example of a "simple" task that I do almost daily - document review.
Two docs, side by side (vertical or horizontal), with the ability to hilite, note, cut/paste, and drop notes into email/sms/mms.

Razer (Android 8.1) - no problem
Thinkpad (Win 7) - no problem
Yoga (Win 10) - no problem
rMB 2015 (MacOS) - no problem
iPad Pro 12.9 G2 (12.1.1 b3) - complex workaround
iPhone 8+ (12.1) - complex workaround

Simple task for all other OS's except for iOS.

Same with email. Simple for all other OS's except iOS.

Simplifying a task is great! Simplifying (dumbing down) functionality is not.

Lol
+ the classic spreadsheet excercise for steroids: concatenate the contents of 2 columns in a newly created column.
Samsung DeX (the docked droid) does it in a split second. iPP can’t even edit global column formulae...
This stems from the year Phil made sure we got rid of the headphone jack to make space for a better taptic engine. Just a matter of focus.

 

[dk001]

Lol
+ the classic spreadsheet excercise for steroids: concatenate the contents of 2 columns in a newly created column.
Samsung DeX (the docked droid) does it in a split second. iPP can’t even edit global column formulae...
This stems from the year Phil made sure we got rid of the headphone jack to make space for a better taptic engine

Yeah ... tried to stay away from spreadsheets as examples

 

[I7guy]

Lol
+ the classic spreadsheet excercise for steroids: concatenate the contents of 2 columns in a newly created column.
Samsung DeX (the docked droid) does it in a split second. iPP can’t even edit global column formulae...
This stems from the year Phil made sure we got rid of the headphone jack to make space for a better taptic engine. Just a matter of focus.

Dex is a half-baked solution; and apparently based on your research what it does well is concatenate two cells. One trick pony.

 

[Bacillus]

Yeah ... tried to stay away from spreadsheets as examples

I respect that.
Spreadsheets soon wil cease to exist, now that Tim decided not to publish unit sales numbers anymore...

 

[StellarVixen]

C++ compilers, JVM, IDEs, PC games, full root privilege, as any serious *NIX system shall give you, I/O expansion options, 3.5mm AUDIO-OUT JACK, true multitasking with multiple windows open at the same time/multiple desktops, operating system virtualization, dual/multiple boot...

I can list you way, way many reasons why it can't. For many of us.

 

[dk001]

I respect that.
Spreadsheets soon wil cease to exist, now that Tim decided not to publish unit sales numbers anymore...

ROTFLMAO!!!!!!
Tell that to the non-Apple Finance folk!

 

[Bacillus]

Dex is a half-baked solution; and apparently based on your research what it does well is concatenate two cells. One trick pony.

Indeed, it certainly isn’t without issues.
Hence a more genuine attempt to bring an innovative convert than rushing a billionaire marketing tank through noob street

 

[Abazigal]

I am not criticising iPads per sé (which are great devices)
I am criticising the idea that a tablet, designed with a slightly disfunctional OS (that actually is a phone OS) gets marketed as a Pro device by a company that has real Pro devices in stock that however got lamented.
Implying a functional degradation across the line - appeased by an inner circle of Tim-followers, creating their own FaceBook myths of truth (300 mio can’t be wrong etc.)

I have been observing the various naming trends and think that I am starting to see a trend.

Pro - device is significantly better than the base product (eg: iPad Pro, MacBook Pro). Doesn’t necessarily mean for “Pro users” only.

Plus - device is larger and comes with better functionality in a few areas (eg: iPhone 8+ model having a better camera than the iPhone 8).

Max - only larger display, everything else remains the same (eg: iPhone XS vs iPhone XS Max).

But on another note, I think it just comes down to Apple seeing PCs as being “complete”. There really isn’t much that can be some to meaningfully improve them (even intel is beginning to lag behind), and Apple likely feels that their energies and resources are better channeled towards iOS devices and wearables which show more promise.

 

[Detnator]

Just like Tim Cook - you’re selectively quoting only things that suit your purpose.
If iOS was designed with tablets in mind (and I really believe someone somewhere would want people to believe that) there wouldn’t have been a special iPad-featured version necessary.
Whatever came first, iOS now has 2 distinctive development directions (iPhone and iPad) that get (artificially) degraded or upgraded => why not make iPhone iOS Pencil compatible, split-screen, picture-in-picture ? Or better: make the iPad iOS version a real Pro OS.
Sadly, I don’t have the time or the ambition to redefine the “Pro” moniker here on MR.
For me it is people doing some hefty activities such as SW Dev/AV/Engineering/Stats and not the kid or artist that can now pursuit its drawing ambitions with an electronic Pencil.
Your speirs reference has little practical following: tell me how many trade in their MacBooks to do more with an iPad. There’s classrooms full going the other way. Try some elementary spreadsheet formula or multi-reference report editing and you’ll understand why.
If you don’t believe that, go count how many people grade on Universities actively using a iPP.
Tim’s ideas despite, most use it as a consumptive device.

That’s a lot of words, none of which sensibly address anything I said.

What’s the problem here?

Apple made an ad saying an iPP can replace a computer. That doesn’t mean it can replace every computer. But for some people it can replace their computer, because it can do everything they would want a computer for. And it offers some features that the computer doesn’t offer and so for some people it can meet their needs better than a computer.

None of that is false. What’s the problem?


PS. The speirs article is satire to make a point. I guess you missed it.

 

[dk001]

That’s a lot of words, none of which sensibly address anything I said.

What’s the problem here?

Apple made an ad saying an iPP can replace a computer. That doesn’t mean it can replace every computer. But for some people it can replace their computer, because it can do everything they would want a computer for. And it offers some features that the computer doesn’t offer and so for some people it can meet their needs better than a computer.

None of that is false. What’s the problem?


PS. The speirs article is satire to make a point. I guess you missed it.

Apple made "iPAD / Replace / Computer" the focal point of their ads. Say "can" all you want.

 

[Bacillus]

That’s a lot of words, none of which sensibly address anything I said.
What’s the problem here?
Apple made an ad saying an iPP can replace a computer. That doesn’t mean it can replace every computer. But for some people it can replace their computer, because it can do everything they would want a computer for. And it offers some features that the computer doesn’t offer and so for some people it can meet their needs better than a computer.
None of that is false. What’s the problem?
PS. The speirs article is satire to make a point. I guess you missed it.

And why not use your dog as a hearing aid ?
(as in some cases it works better and for others it can meet their needs)

 

[jeremiah256]

I think, from a marketing point of view, that Apple needs to take control of the narrative. Their 'What's a Computer' and 'Laptop Replacement' campaigns are not working. It's not clear where the iPad fits. There are too many products that overlap, and too many conflicting opinions from those of us outside of Apple.

Steve Jobs' very clearly and succinctly explained what Apple's vision was for the iPad. It was a device perfectly situated between a phone and a traditional computer, to better handle certain jobs. Now, eight years later (decades in both dog and tech years), that vision needs to be updated to today's reality of the A12X and full professional apps, like Photoshop, being ported to iOS.

 

[driftless]

I certainly can see that the iPad can be a PC for a lot of people; it is my mobile device of choice. There is a learning curve to learn how to use it to your full benefit though. There are some projects, like 4K editing, that I prefer to do an iMac, over any tablet or laptop. It is the perfect companion mobile device for me; I just picked up 12.9" for a presentation device. YMMV.

 

[mrex]

listing five reasons why the tablets can be your next computer.


Apple's list of reasons why the iPad Pro can replace a computer are as follows:

1. It's more powerful than most computers.
2. It's versatile. It's a scanner, camera, editing suite, notepad, cinema, music studio, book, and a computer.
3. It goes anywhere thanks to LTE.
4. It's as easy as this (with a focus on gestures).
5. It's even better with Apple Pencil.

This is Apple's first ad for the new iPad Pro models, but it has long advertised the iPad Pro as an alternative to a computer. Apple uses the tagline "like a computer unlike any computer," in this ad, which is something new the company has been trying out.

rather get Surface if a real computer is needed but wanting also to have a tablet for note taking, drawing etc but cannot afford for both.

 

[Bacillus]

I have been observing the various naming trends and think that I am starting to see a trend.
Pro - device is significantly better than the base product (eg: iPad Pro, MacBook Pro). Doesn’t necessarily mean for “Pro users” only.
Plus - device is larger and comes with better functionality in a few areas (eg: iPhone 8+ model having a better camera than the iPhone 8).
Max - only larger display, everything else remains the same (eg: iPhone XS vs iPhone XS Max).
But on another note, I think it just comes down to Apple seeing PCs as being “complete”. There really isn’t much that can be some to meaningfully improve them (even intel is beginning to lag behind), and Apple likely feels that their energies and resources are better channeled towards iOS devices and wearables which show more promise.

So they underdimensioned the MBAir (not to pale out MB and MBPro) and now, all of a sudden, the iPad Pro is such a beast...with that whopping 10.5" instead of 9.7" (or 13" instead of 12.9") screen.
Media Pro's already have left the platform (when Adobe did) - like Office Pro’s with the lack of serious apps and multi-windowing - as Graphic Pro’s are waiting for Photoshop
But capucchino Pro's enjoy that 25ms faster launch of their FaceBook-class apps.
Never mind - they are the most.
And they feel flattered, so time to increase prices

 

[Abazigal]

So they underdimensioned the MBAir (not to pale out MB and MBPro) and now, all of a sudden, the iPad Pro is such a beast...with that whopping 10.5" instead of 9.7" (or 13" instead of 12.9") screen.
Media Pro's already have left the platform (when Adobe did) - like Office Pro’s with the lack of serious apps and multi-windowing - as Graphic Pro’s are waiting for Photoshop
But capucchino Pro's enjoy that 25ms faster launch of their FaceBook-class apps.
Never mind - they are the most.
And they feel flattered, so time to increase prices

Sorry, your point is ...?

 

[OS6-OSX]

I posted this in the Mac Pro section on 5-3-2016 when Apple first started talking this silliness!