Apple Highlights How Business Can Use Vision Pro

[MacRumors]

Apple today highlighted the Vision Pro headset's enterprise use-cases, such as customizable workspaces, collaboration on 3D designs, delivering specialized employee training, and guiding remote fieldwork.

Apple explained how the Vision Pro can enhance business productivity, featuring integration with widely used applications like SAP Analytics Cloud and Microsoft 365 in a spatial computing context. For example, SAP Analytics Cloud on the Vision Pro allows users to interact with their data in three-dimensional space, offering insights that were previously unattainable in a flat, two-dimensional interface. Similarly, Microsoft 365 apps have been optimized for the headset, providing users with a unique, distraction-free workspace that leverages the infinite canvas of spatial computing for multitasking and collaboration.

The Vision Pro's high-resolution displays and processing capabilities allow for the creation and manipulation of digital twins of products, facilities, and processes with a high level of detail and accuracy. This has significant implications for industries like automotive engineering, where real-time data analysis and decision-making are crucial. Apple pointed out its partnership with Porsche to create the Porsche Race Engineer app as an example of this.

Training and simulation represent another area where the Vision Pro could make a substantial impact. By enabling realistic, immersive training experiences, companies like KLM Royal Dutch Airlines can improve technical maintenance and operations without the need for costly physical prototypes or taking equipment offline for training purposes. The Engine Shop app, for instance, allows KLM technicians to train on engine models in full fidelity within their own space, streamlining the training process and reducing the likelihood of errors. Similarly, Resolve's app for building engineers enhances the planning and execution of maintenance work by overlaying detailed schematics and 3D models onto the physical world.

To encourage the development and integration of the Vision Pro in business workflows, Apple has introduced a range of developer resources, including the Enterprise Spatial Design Lab, and partnerships with industry leaders like Deloitte and Porsche. See Apple's full press release for more information.

Article Link: Apple Highlights How Business Can Use Vision Pro

 

[Ctrlos]

These are all really cool and highlight that whilst the AVP might be a niche device, there are a lot of niches for it to sit in.

Now will come the deluge of comments from people who don't work in industry and will questions its very existence, just like they'd look at a Bluehill Instron, a Konica Minolta Bizhib C368 or an Armfield C4-MKII Teaching Flume and rubbish them because they have no place in their home and why would anyone buy one

 

[RedWeasel]

Microsoft 365 apps have been optimized for the headset, providing users with a unique, distraction-free workspace that leverages the infinite canvas of spatial computing for multitasking and collaboration.

So you're buying a 3500 USD VR headset to get a distraction-free workspace, only to then get distracted by multitasking and collaboration? Sounds like a plan...

 

[Zc456]

*Glances at whatever is left of HoloLens* Whatever you say, Apple!

 

[miq]

They’re getting desperate. Really desperate.

 

[RedWeasel]

These are all really cool and highlight that whilst the AVP might be a niche device, there are a lot of niches for it to sit in.

I think the important question here is how AVP differentiates itself from the incumbent devices already existing in these niches.

 

[iFunk]

Yes! I hope it inspires the auto industry to get back to designing awesome cars like our '65 Lincoln Continental convertible! With all this WFH stuff every one could benefit from an AVP headset! This is a concept of the '61 Lincoln Continental in clay... c'mon Detroit get on board with AVP and get back to the classics. 🤣

Pic: The Henry Forum museum

 

[Fuzzball84]

The problem with AVP for business users... is that generally speaking... Mac Hardware itself is just not business or enterprise friendly.

They just don't focus on that market anymore... no servers, support isn't great (or cut off, and then you have to spend what limited money you have buying replacements for relatively new hardware).

The business side requires solid, long term support... and repair/upgrade friendly hardware.

Apple dont do that, plain and simple. They target the consumer and prosumer at home. There's nothing wrong with that... it's a huge lucrative market. Just look at their website... they are not targeting business.

 

[Rogifan]

So you're buying a 3500 USD VR headset to get a distraction-free workspace, only to then get distracted by multitasking and collaboration? Sounds like a plan...

“infinite canvas of spatial computing”

God I hate marketing speak.

 

[NMBob]

I suspect there is more to designing things than pinching and spreading and swiping pretty pictures.

 

[TheMacDaddy1]

Oh Apple, you are running out of ideas.

You were caught off guard with AI and Microsoft's market cap raced ahead of yours because of it. The EU is eating your lunch and forcing you to do so many things that users have been asking for....for so long.

But hey you have this cool VR headset, that no one wants, even if it was reasonably priced. Time to lean harder on the fake privacy marketing angle.

 

[Fuzzball84]

Oh Apple, you are running out of ideas.

You were caught off guard with AI and Microsoft's market cap raced ahead of yours because of it. The EU is eating your lunch and forcing you to do so many things that users have been asking for....for so long.

But hey you have this cool VR headset, that no one wants, even if it was reasonably priced. Time to lean harder on the fake privacy marketing angle.

I think you hit the nail on the head.... even those headsets that are way cheaper, are having discounts.. and still not flying off the shelves. It's such a niche device at the moment. In a few years, only then will we see if it gains any traction outside of niche use cases.

 

[maxoakland]

Yes! I hope it inspires the auto industry to get back to designing awesome cars like our '65 Lincoln Continental convertible! With all this WFH stuff every one could benefit from an AVP headset! This is a concept of the '61 Lincoln Continental in clay... c'mon Detroit get on board with AVP and get back to the classics. 🤣

Pic: The Henry Forum museum

The funny thing is, AVP could be good for work from home but Apple won’t even let their own employees to work from home. They could influence other companies to embrace it and show how their products could make it a great thing for everyone but they’re too stuck in the past

 

[Fuzzball84]

*Glances at whatever is left of HoloLens* Whatever you say, Apple!

HoloLens was actually not that bad for its time... and the one thing it really had going was not obscuring the user's face and eyes from others. You can actually use it while interacting with other people at the same time.

An idea that was awesome... but unfortunately not executed and developed as it should have been.

 

[Fuzzball84]

The funny thing is, AVP could be good for work from home but Apple won’t even let their own employees to work from home. They could influence other companies to embrace it and show how their products could make it a great thing for everyone but they’re too stuck in the past

Nothing beats being in the same room as other people when being collaborative. There is just no better way of working with others... and for some people... they like that boundary of "at work" and "at home". It brings boundaries and routine to many people.

 

[tomtad]

I wonder how often Tim uses his?

 

[montuori]

Just look at their website... they are not targeting business.

Like this page? https://www.apple.com/business/

 

[nfl46]

I’m surprised the “omg, the price needs to be lower” people haven’t ambushed this thread yet.

Apple Vision Pro is not for some of you guys in a lower tax bracket. Leave it to us to fix the bugs and work out the kinks for your cheaper version in a few years.

 

[coffeemilktea]

Meanwhile, my office is still using old Dell PCs and monitors from the early 2010s. A $3500 headset? It's a beautiful vision I can't see happening. 😩

 

[DeepWebinar]

I’m surprised the “omg, the price needs to be lower” people haven’t ambushed this thread yet.

Apple Vision Pro is not for some of you guys in a lower tax bracket. Leave it to us to fix the bugs and work out the kinks for your cheaper version in a few years.

whoa you’re so rich you can afford this really expensive stupid thing for dorks??? wow you must be really cool

 

[nfl46]

whoa you’re so rich you can afford this really expensive stupid thing for dorks??? wow you must be really cool

The thing cost 4,000 freaking dollars. That’s definitely not classified as rich. Add two more zeros onto it then that’s a different story. Y’all complaining about something that’s out of your price range and not intended for you (yet). Go get your $499 Quest 3 and leave us be.

 

[scrapesleon]

the streets aren't talking about vision pro any more what happened

 

[nfl46]

the streets aren't talking about vision pro any more what happened

Oh, they’re talking. They just ain’t on here. We’re busy developing apps so you can have a better future.

 

[DeepWebinar]

The thing cost 4,000 freaking dollars. That’s definitely not classified as rich. Add two more zeros onto it then that’s a different story. Y’all complaining about something that’s out of your price range and not intended for you (yet). Go get your $499 Quest 3 and leave us be.

yeah, totally. and they’re such a cool thing to spend that much money on and totally worth it too. have fun with them, you made a really good purchase and i can tell you don’t regret it! 😀👍

 

[contacos]

the streets aren't talking about vision pro any more what happened

Based on the search term on Google Trends it is pretty dead since the initial launch in February. The trend of iPhone is pretty steady and therefore much more healthy.