Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

[DeepIn2U]

Love this ad. Expertly done.

“It’s not creepy it’s commerce!” They should’ve got a Picao (Google CEO, sorry if misspelled) look alike up there that would’ve been priceless!

Next ad should feature “freemium” apps common on the other platform to show how personal data makes the end user the product.

Privacy. That’s iPhone.

I really hope Apple stands behind this message. Action speaks louder than words or this data auction ad.

For a moment I was quite worried Apple was walking backwards as just 2 weeks ago some folks at Apple thought Do Not Track Apps wasn’t doing them any benefit.

yep. Apple & Privacy are hollow

Really now? You can’t pareciste the ad: nothing shown nor mentioned was hollow with what Apple does on iOS currently.

I’m guessing you’re talking about the still pending photo tracking and reporting. People are stilll bent out of shape cause Apple “plans” to do it and their so big BUT fail to realize Microsoft, Amazon, and Google implemented on server - within defaulted automatic photo uploads and sync from device WITHOUT publicly and openly stating so only very deep in their privacy site fine print over a decade ago.

Seems like the shoe fits and wearing it is just not recognized cause the grass is greener with the fertilizer being used is shown. Hmmm.

 

[ian87w]

Well, enjoy this while it lasts? The EU that everybody loves will surely put an end to anything private.

The EU Commission’s New Proposal Would Undermine Encryption And Scan Our Messages

The executive body of the European Union published today a legislative proposal (text) that, if it became law, would be a disaster for online privacy in the EU and throughout the world. In the name of fighting crimes against children, the EU Commission has suggested new rules that would compel a...

www.eff.org

 

[dk001]

This is where it breaks down. My understanding is that the images are selected. notwithstanding, the Hashed images are catalogued and 'if' an image is flagged, that would be checked. If an innocuous image of a kid playing under a sprinkler is found, it would be discarded as it’s not a child porn image.


You don’t have airports, and car parks and shops in the US? ?. I really do need to visit! What is the difference between having a drug or ammunition in a bag compared to child porn on a phone?

Anyways. The point is that private is private and should not be on sold. It doesn’t mean that proper Authorities with proper reasons shouldn’t have some level of knowledge. What Apple is trying to do is protect your privacy when it is able to be protected and the laws allow that protection. Giving away or selling your private information is not on unless you allow it.

Reminder - go check out the previous CSAM threads - we got into that topic pretty heavily.
btw - there is a big difference between public (airport scanning) and scanning of your pictures on your phone. Public vs Private.

 

[BWhaler]

delightful and powerful ad.

’I hope the wwdc brings even more privacy tools.

 

[steve09090]

Reminder - go check out the previous CSAM threads - we got into that topic pretty heavily.
btw - there is a big difference between public (airport scanning) and scanning of your pictures on your phone. Public vs Private.

There is a big difference between lawfully searching anything versus needing a warrant to do so. What’s your point? That topic has nothing to do with Public v Private. Privacy is given to you by legislation. Apple are just giving you what you’re entitled to have whilst stopping companies accessing it without telling you, even though they do it legally.

Meanwhile your entire view of having your phone searched "without a warrant" is absolutely exaggeration and basically, wrong.

 

[glaze]

I work in email marketing and the unnecessary Apple Mail privacy changes are causing havoc. So unwarranted and a detriment to the customer - all Apple want to do is make life difficult for other tech firms.

I find this advert misleading - it implies we as a business sell on info about a customers email engagement, unhelpful fear mongering.

We don’t.
Nor does any other company.
Why!
It’s worthless data.
When you have millions of customers in your CRM program you aggregate the stats. It helps us understand as a channel how we are doing.

I look forward to Apple putting this ad up in traditional media so I can file a complaint with the ASA.

Maybe you should ask the owner of the email for permission to use their information ? I would certainly want that for my emails.

 

[BvizioN]

I work in email marketing and the unnecessary Apple Mail privacy changes are causing havoc. So unwarranted and a detriment to the customer - all Apple want to do is make life difficult for other tech firms.

I find this advert misleading - it implies we as a business sell on info about a customers email engagement, unhelpful fear mongering.

We don’t.
Nor does any other company.
Why!
It’s worthless data.
When you have millions of customers in your CRM program you aggregate the stats. It helps us understand as a channel how we are doing.

I look forward to Apple putting this ad up in traditional media so I can file a complaint with the ASA.

You seem like someone who is not to be trusted. You can speak about your company but you can not assure us what other companies do. You really think people are stupid, don't you? This is the reason I use iPhone and whenever I get the chance I would share ZERO part of my data with little or large nosy companies who's success relies solely on stealing/using or selling private data.

 

[SoldOnApple]

"The one you've all been waiting for, I promise you won't be disappointed".. was he going to say her nudes? Clever to leave it on cliffhanger, I kinda want to know what was in that box now.

 

[laptech]

Apple would not have to make such adverts if they had blocked the use of tracking users data in the first place. You will find the reason they don't is because Apple tracks and collects users data as well, they just do not make it clear that they are doing it and because tracking and collecting requires various bits of code to be active so Apple can go about collecting and tracking, other app developers use the same code in their apps so they can track and collect users data. If Apple blocked the issue at source, it would affect them as well which is why they will not block at source but keep implementing initiatives that block others.

A very good exmaple of this is an article MR did on Apple introducing App Tracking Transparency which caused Meta (formely Facebook) to complain. In the article it was noted that Apple does not block everything and still allows some user data to be collected and in that thread there were posts highlighting issues where Apple themselves have been caught out tracking it's users and collecting their data.

Apple is not clean here by any means.

 

[flashflood101]

I work in email marketing and the unnecessary Apple Mail privacy changes are causing havoc. So unwarranted and a detriment to the customer - all Apple want to do is make life difficult for other tech firms.

I find this advert misleading - it implies we as a business sell on info about a customers email engagement, unhelpful fear mongering.

We don’t.
Nor does any other company.
Why!
It’s worthless data.
When you have millions of customers in your CRM program you aggregate the stats. It helps us understand as a channel how we are doing.

I look forward to Apple putting this ad up in traditional media so I can file a complaint with the ASA.

This response makes it clear that Apple is doing exactly the right thing.

Your outrage is laughable.

We don't want you and your kind in our business.

Our private information and usage patterns are not yours to digest in any form, whether individualised or aggregated.

It is invasive, it is inappropriate, it is sleazy and you will not find sympathy here.

 

[harryjms]

Great ad, however it does suggest that by tapping “Ask App Not to Track” any tracking data they already have will be deleted from their servers which of course isn’t the case ?

 

[RadioHedgeFund]

I under no illusions that Google's 'free' web apps are not free at all but I willingly make that exchange because what I get back is actually really useful.

 

[Horselover Fat]

Leaving aside the discussion whether Apple's privacy claims are justified – idea and execution of this ad are great. So much better than the average ****.

 

[cmcbhi]

I work in email marketing and the unnecessary Apple Mail privacy changes are causing havoc. So unwarranted and a detriment to the customer - all Apple want to do is make life difficult for other tech firms.

I find this advert misleading - it implies we as a business sell on info about a customers email engagement, unhelpful fear mongering.

We don’t.
Nor does any other company.
Why!
It’s worthless data.
When you have millions of customers in your CRM program you aggregate the stats. It helps us understand as a channel how we are doing.

I look forward to Apple putting this ad up in traditional media so I can file a complaint with the ASA.

How forcefully can I say I DO NOT BELIEVE YOU!!!

 

[cmcbhi]

I under no illusions that Google's 'free' web apps are not free at all but I willingly make that exchange because what I get back is actually really useful.

Do as you wish.I don't get near Google.

 

[dk001]

There is a big difference between lawfully searching anything versus needing a warrant to do so. What’s your point? That topic has nothing to do with Public v Private. Privacy is given to you by legislation. Apple are just giving you what you’re entitled to have whilst stopping companies accessing it without telling you, even though they do it legally.

Meanwhile your entire view of having your phone searched "without a warrant" is absolutely exaggeration and basically, wrong.

For the last time, what is on my phone is private and requires a warrant to search. Factual today. Apple searching my phone and reporting possible criminal findings to a group that reports to law enforcement is problematic, likely a warrant work-around, and likely unconstitutional. This if it happens will definitely be challenged in court. Several lawyer groups including the ACLU expressed this.

My opinion aside, if you feel they are exaggerating and basically wrong, you are entitled to your opinion. I happen to agree with the opinion that it is very likely illegal.

 

[svish]

Good ad. Hope Apple stands for Privacy always. Don’t like Apple’s CSAM scanning though.

 

[Android_IOS_GUY]

You must feel strongly since you said that more than once.

I really do. I didn't buy an iPhone for "privacy". I just wanted to try it out. "Privacy that's iPhone" is a marketing term used to manipulate consumers while shading other companies.

 

[RadioHedgeFund]

Do as you wish.I don't get near Google.

You cannot use the wider internet without giving up some data. Macrumors will have ad profiles, however loose on all of us so that we see relevent topics. I doubt very much any US readers can see the 'RHS Chelsea Flower Show' adverts that pop up in the UK for me.

Its impossible to avoid, even with VPNs and the like. Sites will always have some sort of data on you. You could login here using a VPN and a privacy browser but Macrumors knows that because you logged in using the same user account and they will keep track of what articles you engage with. I am not critical of this methodology; Macrumors need to pay the bills and they do not charge users.

We are somewhat fooled into thinking we have 100% control over what tech companies know about us. To some extent this is true as you can use aliases and suchlike but even without a Facebook profile, that company is still building a profile of what sites you engage with via its various plugins like the 'like' button. I am not saying we should just give everything up to big brother but equally we cannot assume we have ultimate control. Heck, the adverts in a printed newspaper are geared towards those particular readers. By buying that paper you have been profiled without the company needing to do any work.

What I do not like is Apple's monetisation of people's alleged privacy. Apple still have access to your customer profile and will send you emails suggesting apps you might like. They profile all their customers for song, TV show and other media suggestions (of which they get a cut of) but are not very transparent about this. Google might hoover up my browsing data but they make no attempts to hide this fact.

 

[oneMadRssn]

If Apple is scanning my device for illegality and if suspected reporting into a Government law enforcement stream with out the Government having to procure a warrant that is under the guise I am a possible criminal until they show otherwise. Neither hyperbolic nor exaggeration.

btw - one of the original concerns was exactly that and this type of "surveillance" has never been challenged in court. If it was initiated it would be.

That's besides all the other crap that was wrong with that.

You're jumping around here. I was talking about the iCloud scanning, which has been going on for years. I was not talking about the on-device scanning, which was cancelled last year.

 

[DailySlow]

Great ad - but brutal - ha ha

 

[estabya]

For the last time, what is on my phone is private and requires a warrant to search. Factual today. Apple searching my phone and reporting possible criminal findings to a group that reports to law enforcement is problematic, likely a warrant work-around, and likely unconstitutional. This if it happens will definitely be challenged in court. Several lawyer groups including the ACLU expressed this.

My opinion aside, if you feel they are exaggerating and basically wrong, you are entitled to your opinion. I happen to agree with the opinion that it is very likely illegal.

Seems unlikely to me that these objections would hold up in court in light of the Patriot Act and subsequent surveillance laws. The federal government already has the power to perform vast amounts of digital surveillance and data collection without a warrant, and unless you go out of your way to mask it, evening you do on the internet leaves countless traces on servers and networks all over the country and world. The 4th Amendment is already useless outside of actual physical search and seizure.

If anything CSAM is less intrusive, plus, here’s the kicker, YOU’LL HAVE TO AGREE TO IT IF YOU WANT TO KEEP USING YOUR IPHONE. In the US corporations have immense power and levels of legal immunity once you’ve checked that EULA box, so if you don’t like CSAM then the impetus is on you to quit using Apple products.


As far as the ad goes…. Interesting but probably at least a little misleading. However, the average user has no conception of what privacy on the internet really means, so their marketing dept can only do so much.

 

[ksec]

I find this advert misleading - it implies we as a business sell on info about a customers email engagement, unhelpful fear mongering.

They literally changed the meaning of Tracking. Now to average people non-Tracking means anonymous.

 

[darngooddesign]

Never said they did. But they aren't as "privacy focused" as their marketing loves to lie to consumers.

Yes, if you want Apple to protect your privacy, buy an iPhone. LOL

Photo scanning sure.

A really good ad.

 

[I7guy]

Apple would not have to make such adverts if they had blocked the use of tracking users data in the first place. You will find the reason they don't is because Apple tracks and collects users data as well, they just do not make it clear that they are doing it and because tracking and collecting requires various bits of code to be active so Apple can go about collecting and tracking, other app developers use the same code in their apps so they can track and collect users data. If Apple blocked the issue at source, it would affect them as well which is why they will not block at source but keep implementing initiatives that block others.

A very good exmaple of this is an article MR did on Apple introducing App Tracking Transparency which caused Meta (formely Facebook) to complain. In the article it was noted that Apple does not block everything and still allows some user data to be collected and in that thread there were posts highlighting issues where Apple themselves have been caught out tracking it's users and collecting their data.

Apple is not clean here by any means.

Good point. I expect companies I do business with to have history on my purchases. This includes apple.