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In celebration of Data Privacy Day on January 28, Apple has shared a short film in which actor Nick Mohammed from the hit Apple TV+ comedy series "Ted Lasso" learns about iPhone privacy features. Mohammed is accompanied by Von, who is an actual Specialist at Apple's Tower Theatre store in Los Angeles, according to Apple.


In particular, the video highlights privacy features such as Mail Privacy Protection, Intelligent Tracking Prevention, and App Tracking Transparency.

A new Today at Apple session called "Taking Charge of Your Privacy with iPhone" will help users better understand Apple's privacy features and how they can protect their data. The free session will be available at all Apple Store locations around the world starting January 28, with registration now open on Apple's website. Features covered will include Mail Privacy Protection, Safety Check, Location Services, and more.

"At Apple, we're focused on designing devices, features, and services that keep users in control of their personal data," said Erik Neuenschwander, Apple's director of user privacy. "Over the years we've integrated powerful privacy controls into our operating systems. This film and our new Today at Apple sessions will show users how they can take advantage of some of the features we offer, and understand how privacy is at the center of everything we do."

In its announcement, Apple reiterated its belief that privacy is a "fundamental human right," with more details available on Apple's privacy website.

Article Link: Apple Highlights iPhone's Privacy Features in Short Film Starring 'Ted Lasso' Actor
 

Fraserh02

macrumors member
Jun 18, 2017
92
321
Data privacy day? I hate these stupid days.. this shouldn’t be a once a year awareness thing we should all be conscious of. It should be the given..
 

infiniteentropy

macrumors regular
Sep 9, 2009
216
815
I remember the day I stopped buying that Apple wasn't all in all of our business. The day Apple released an OS upgrade and, since their servers were apparently overloaded, I could not run a single program. It was eye opening to see that I could run nothing without their permission. It contributed to my leaving Apple devices after over a decade of devotion to their software and hardware visions. Now I do different things.

Edited to add: this was a macOS update. I was trying to run software on a full-size desktop and could not, without Big Daddy Apple's permission. It was over at that moment.
 

Mr. Dee

macrumors 601
Dec 4, 2003
4,731
8,833
Jamaica
Come to think of it, I haven’t seen Ask App Not to Track pop up in a while. At the end of the day, if hackers and surveillance states want track you, they can. But Apple made that clear in this ad, these privacy tools are really just for the average user. But if you are hiding from an oppressive government, probably still not the best.
 
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Lounge vibes 05

macrumors 68020
May 30, 2016
2,412
7,655
I remember the day I stopped buying that Apple wasn't all in all of our business. The day Apple released an OS upgrade and, since their servers were apparently overloaded, I could not run a single program. It was eye opening to see that I could run nothing without their permission. It contributed to my leaving Apple devices after over a decade of devotion to their software and hardware visions. Now I do different things.

Edited to add: this was a macOS update. I was trying to run software on a full-size desktop and could not, without Big Daddy Apple's permission. It was over at that moment.
Never heard of such a thing.
 

No5tromo

macrumors 6502
Feb 17, 2012
331
777
Cringe. Apple has totally lost my trust when it comes to privacy. First the Siri eavesdropping scandal, then the iCloud photos scanning fiasco, then the targeted apps on the App Store, not to mention the days where they tried to make their own social network platform (Ping) which would be inherently based on processing and cashing on user data. I trust Apple as much as I trust any big corp with my data.
 

sw1tcher

macrumors 68040
Jan 6, 2004
3,712
9,806
"At Apple, we're focused on designing devices, features, and services that keep users in control of their personal data," said Erik Neuenschwander, Apple's director of user privacy. "Over the years we've integrated powerful privacy controls into our operating systems. This film and our new Today at Apple sessions will show users how they can take advantage of some of the features we offer, and understand how privacy is at the center of everything we do."
🤣 Where's Apple's fine print that user control over their personal data and privacy controls does not extend to Apple and their apps. It only applies to third party apps.

If privacy is really at the center of everything Apples does and if privacy is a fundamental human right

privacy.png



then I should be able to control what data Apple collects from me and stop them from using my data for their advertising purposes. But I can't.

ad.png
 

Scipster

macrumors 6502
Aug 13, 2020
266
758
Such a cool film! Kudos to Apple & the Ted Lasso team. Privacy is the reason I always choose Apple over Amazon, Google, etc.

But one has to stop and wonder... does this fundemental human right extend to our fellow iPhone users in other parts of the world? Or just those living in Western society?
 

Vlad Soare

macrumors 6502a
Mar 23, 2019
542
458
Bucharest, Romania
🤣 Where's Apple's fine print that user control over their personal data and privacy controls does not extend to Apple and their apps. It only applies to third party apps.

If privacy is really at the center of everything Apples does and if privacy is a fundamental human right

View attachment 2147446


then I should be able to control what data Apple collects from me and stop them from using my data for their advertising purposes. But I can't.

View attachment 2147455
That's the amount of network traffic generated by the advertising service. It has nothing to do with your personal data.
If you don't share your data, then you will be shown non-personalized ads, but those ads will generate network traffic nonetheless, which you're seeing here.
 

eltoslightfoot

macrumors 65816
Feb 25, 2011
1,445
1,813
I remember the day I stopped buying that Apple wasn't all in all of our business. The day Apple released an OS upgrade and, since their servers were apparently overloaded, I could not run a single program. It was eye opening to see that I could run nothing without their permission. It contributed to my leaving Apple devices after over a decade of devotion to their software and hardware visions. Now I do different things.

Edited to add: this was a macOS update. I was trying to run software on a full-size desktop and could not, without Big Daddy Apple's permission. It was over at that moment.
I have never even heard of someone else having this issue—much less ever had it myself.
 

eltoslightfoot

macrumors 65816
Feb 25, 2011
1,445
1,813
Such a cool film! Kudos to Apple & the Ted Lasso team. Privacy is the reason I always choose Apple over Amazon, Google, etc.

But one has to stop and wonder... does this fundemental human right extend to our fellow iPhone users in other parts of the world? Or just those living in Western society?
The government gets to control tech in their country. Nothing we can do about that other than ensure we are free.
 
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