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Was trying to find the exact mount.. seems like there are a ton that look just like that... China!
 
Great tech. But as a professor myself, this makes me feel uncomfortable: students are not allowed to record a lecture without the lecturer's permission. Based on the ad itself, there is no way to tell if it's for accessibility or to film.

Simple advice for those who are looking into using it: be a decent person and just explain your intention to the lecturer, and politely asks if they're comfortable with it.
Most universities (at least in the US) are required to give disability accommodations. It’s incumbent on instructors to reach out and make sure the student have what they need to learn in the class when they receive these accommodation notices, not the other way around.
 
In the spot, a woman uses an iPhone connected to her Mac in a classroom setting to zoom in on the chalkboard so she can better see the professor's notes and diagrams.
I must be the only person to have noticed that there are several empty seats in the front 3 rows that she could've sat in if she has visibility problems. Yet she still chose to sit near the back. 😂
 
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Clearly, another person who didn’t get the point of the ad… at all.
Accommodations are never straightforward, there’s always adjustments that need to be made, that doesn’t mean that there’s not any information being absorbed.
Clearly this student would have been better off just being completely left out of any material that she was literally unable to see. People with disabilities would really rather that other people are more comfortable with their presence, instead of taking advantage of any reasonable accommodation they may have at their disposal.
 
Until one experiences these challenges firsthand, it can be difficult to fully appreciate how these accessibility features enable people of all abilities to benefit from Apple's products and, more importantly, to complete everyday tasks independently.
 
Until one experiences these challenges firsthand, it can be difficult to fully appreciate how these accessibility features enable people of all abilities to benefit from Apple's products and, more importantly, to complete everyday tasks independently.
Absolutely
 
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Oh great, not only did they not indicate if the prof was okay with the student recording, but the student spent more time noodling with the photo capture with complete disregard to what the prof might be speaking! Amazing tech Apple!
 
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I must be the only person to have noticed that there are several empty seats in the front 3 rows that she could've sat in if she has visibility problems. Yet she still chose to sit near the back. 😂
Having the ability to sit wherever you like just like everyone else sounds like a good thing to me, and exactly what is so nice about these kinds of accessibility features.

Oh great, not only did they not indicate if the prof was okay with the student recording, but the student spent more time noodling with the photo capture with complete disregard to what the prof might be speaking! Amazing tech Apple!
Almost like it’s some kind of… advertisement of a feature, or something. This is not a documentary.
 
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I've had that attachment on my 14" MBP for almost 2 years. I freaking love it. I put it so when extended my phone is to the right of the screen though. The 3M tape will be impossible to remove but I also use that as a handle for the Mac. I love it. on Temu for $5
 
And based on the ad itself, the student's focus was on fidgeting with tech instead of listening to the professor. I don't think it is great tech if students need to click around and make image processing decision during class.
I couldn’t quite make sense of how the software worked from the ad, but it looked complicated and cumbersome surprisingly. Usually Apple makes things dead simple. Maybe that’s as simple as it can be. Hopefully it’s quicker/easier to use than it looked in the ad.
 
For those unaware, National AccessAbility Week runs from May 26 to June 1

Hence the “focus” on this by Apple at present.

As a “Rubella baby” as we were called, born partially blind and thankfully with no hearing deficits, I went through school at a time when there was limited to no support for blind students outside of specialist schools. It was ****, to say the very least.

When Apple introduced the screen reader VoiceOver on Macs in 2005, it was the start of something that opened up ease-of-use for me on computers, but when they began including accessibility features in 2009 with the iPhone 3GS, which offered VoiceOver, Zoom, Mono Audio, and White-on-Black, this was a total GAME CHANGER.

Two years later, only a week after SJ passed away, I read his Bio using Apple Books on my iPhone. It was a ground-breaking moment for me.

As I finished the Bio, I sat there thinking about the sadness of his passing, but the magnificence of what had just happened in that moment. For the first time in my adult life, I had been able to read and finish a whole book just like anybody else could, sitting in a cafe on a hand-held device and without the need for clunky screen readers or over-sized books in enormous fonts that weighed as much as the typewriter that would’ve produced them.

Apple’s willingness to invest huge amounts of money and time into making their ecosystem of hardware and software accessible to a minority of customers including me is why I have a strong sense of gratitude to their support and efforts in this area.

For me and those in similar situations, Apple’s efforts directly impact our day-to-day lives in a positive way by empowering us to be independent and a contributing member of society.
Thank you for sharing your story and experience with technology. I want to reiterate a point I've made before: Apple's focus on accessibility features is a significant advantage for third-party developers. These accessibility tools help developers acquire and retain users; it would be too costly for third-party developers to develop and integrate on their own.

When we discuss the value Apple provides to developers, in addition to APIs, UI/UX assets, training, documentation, e-commerce, and distribution, we should also remember the direct assistance they offer to enhance app inclusivity and expand market reach.
 
For everyone complaining about the student “fidgeting with the screen” instead of paying attention. That is a person of albinism. I had a coworker, an excellent developer, of albinism. She had to put the screen about 4” from her face without glasses at 200% font size, and even then her field of view was about 20% that of vision abled people. She likened it to everyone else seeing like hawks. In the video you are looking at her entire screen. She only sees a fraction of it, hence the huge font and contrast adjustment.

The fact she can sit in the back — or anywhere else in the auditorium — and still see the chalkboard and interact with the professor should be commended.

Also, anyone who thinks the professor would not be aware of what’s going on needs to go touch grass.
 
This thread is a great microcosm for what people with disabilities have to endure on a daily basis. Have some empathy you *****.

Accessibility will be useful to everyone reading this, God willing you live long enough. Apple leading in this field has changed lives. I’ve seen it first hand.

There’s a lot to-criticize in the world but helping our fellow humans is not one of them. Your bitterness is more of a limiting factor than anything shown in these promotional spots.
 
Guys, guys, I've just noticed something. I've seen a LOT of Apple ads over the years.

Does anybody over the age of 25 use Apple stuff?
The fine print in the last update said something along those lines: contains a new pride wallpaper and a new emoji.

Go figure.
 
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