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Guys, guys, I've just noticed something. I've seen a LOT of Apple ads over the years.

Does anybody over the age of 25 use Apple stuff?
I think they does. And they think they're GENIUS.
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Now you know what people with disabilities have to deal with in a world that makes few accommodations for them.
That is too bad. To take an example of similar tech in use for me without disabilities, my credit card app has a function to scan, interpret and store receipts for purchases. It automatically finds the receipt edged, straightens it out to an rectangle, enhances contrast, OCR-interprets and saves. One click.
I wish such existing tech could be brought to those with disabilities too.
 
It's great that they have these accessibility features; but the ad about the visual impairment fails.

If she has a condition, she MUST sit closer to the front; I'm sure people would make accommodations.
The font on all the features in the Mac is very small to the font she used to convert the slides.
Capturing something on display means the student misses out on a lot of oral communication.
 
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Clearly, another person who didn’t get the point of the ad… at all.
Accommodations are never straightforward, there’s always adjustments that need to be made, that doesn’t mean that there’s not any information being absorbed.
Based on tech that is widely available, adjustments like those shown in the ad are not needed in other products. But maybe the ad was scripted to show every adjustment function available to the user and not the normal workflow. If that is the workflow, the ad clearly shows the student missing out on a lot of oral communication just to capture something on display. In my experience, the live oral presentation is key in higher education. Text and graphs are usually available offline to be studied at any given time.

For me, this is why it either is bad tech or a bad ad. Hopefully it is just a bad ad, but it doesn't do anyone any good to depict magnifier in a real life example this way.
 
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The way they portray people using Apple Intelligence makes me mad!
Yeah I have the same feeling. "AI for the rest of us" slogan is similar to "the computer for the rest of us" for the original Macintosh. But Macintosh commercials didn’t make people who cannot figure out how to use an IBM PC look lazy, dumb, and complacent.
 
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The young lady has oculocutaneous albinism (possibly type 2), a genetic disorder, or one of its differentials: Hermansky-Pudlak syndrome, Chediak-Higashi syndrome, or Waardenburg syndrome. This is a great use of technology to assist those not as fortunate as the rest of us.
 
For those unaware, National AccessAbility Week runs from May 26 to June 1

Hence the “focus” on this by Apple at present.

As a “Rubella baby” as we were called, born partially blind and thankfully with no hearing deficits, I went through school at a time when there was limited to no support for blind students outside of specialist schools. It was ****, to say the very least.

When Apple introduced the screen reader VoiceOver on Macs in 2005, it was the start of something that opened up ease-of-use for me on computers, but when they began including accessibility features in 2009 with the iPhone 3GS, which offered VoiceOver, Zoom, Mono Audio, and White-on-Black, this was a total GAME CHANGER.

Two years later, only a week after SJ passed away, I read his Bio using Apple Books on my iPhone. It was a ground-breaking moment for me.

As I finished the Bio, I sat there thinking about the sadness of his passing, but the magnificence of what had just happened in that moment. For the first time in my adult life, I had been able to read and finish a whole book just like anybody else could, sitting in a cafe on a hand-held device and without the need for clunky screen readers or over-sized books in enormous fonts that weighed as much as the typewriter that would’ve produced them.

Apple’s willingness to invest huge amounts of money and time into making their ecosystem of hardware and software accessible to a minority of customers including me is why I have a strong sense of gratitude to their support and efforts in this area.

For me and those in similar situations, Apple’s efforts directly impact our day-to-day lives in a positive way by empowering us to be independent and a contributing member of society.
I did not know that! That definitely explains the ads

Also holy cow are some of the comments in here are just downright putrid 😂

she IS pLaYInG oN hEr cOMpUtER aND nOt pAYiNg aTtENtIoN

Did you stop watching halfway through to make that boomer take or did you all somehow miss they literally make a point of showing her raising her hand to indicate that she was, in fact, engaging with the lecture??

Also all this concern about the lecture being recorded is… strange, even if she didn’t ask for permission Magnifier looks like it’s just a live feed of what’s going on that allows you to take screenshot of things (like she does when she runs OCR on the text), it doesn’t appear to me at any point that she’s just recording the whole thing - am I missing something?
 
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Guys, guys, I've just noticed something. I've seen a LOT of Apple ads over the years.

Does anybody over the age of 25 use Apple stuff?
You mean because the people in the ads are very young? That's a great point. I wish they would focus on (us) older folk because maybe they'd make an iPhone keyboard that I can actually type on without making 1 typing mistake for every five characters.
 
with the thickness of the actresses glasses, she'll need all the magnifying she could get,
 
It's great that they have these accessibility features; but the ad about the visual impairment fails.

If she has a condition, she MUST sit closer to the front; I'm sure people would make accommodations.
The font on all the features in the Mac is very small to the font she used to convert the slides.
Capturing something on display means the student misses out on a lot of oral communication.
Not true and frankly an ignorant comment. You’ve made a lot of assumptions about the supposed benefits of sitting CLOSER.

“Blindness” or “visual impairment” will be totally different experiences to the beholder of said condition.

Blind does not mean pitch-black and partially blind does not mean seeing double or blurred vision. Every person experiences visual acuity difficulties differently and simply sitting CLOSER is not a panacea.

In that example, it is quite possible and plausible that she has limited or no central vision in both eyes. This means that sitting close to a large board, would be akin to sitting in the front row of an IMAX theatre, having to scan the entire screen by shifting her head left and right all the time. This is very tiring and results in missing information.

You will note in the video that she sat back further, so she could likely get the whole whiteboard in the field of view of her camera and then selected only the text to then change into a high-contrast colour and also reducing it down to a narrow field which would’ve likely been far easier for her to read.

I know this, because that’s exactly what I would do in that situation.
 
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I just love the fact Apple doesn’t even hide the fact they can’t be bothered to rotate the iPhone interface to landcape.
 

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