You build compelling, solid products that have value and then you charge a proper amount for that software. I'm hopeful that the AVP store isn't filled with 99¢ or freemium apps like the iPhone. But rather, complex tools that can fetch much higher prices.Within months there were tales of a gold rush and developers making millions ...
How do you make millions off 20,000 units? Or even 200,000 units?
*and nobody thinks the numbers will stay around 200,000 (or whatever it is).