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Apple Highlights Video Detailing Environmental Friendliness of Campus 2 Project

polterbyte said:
From the video: "Benzene is widely used in various industries. Sporting goods, printing, and electronic products, as well as finishing materials contain benzene."

So, it's hardly and Apple-exclusively-ZOMG-DOOM!!!!! situation. Granted: Apple should do something about this, and it should do something as soon as possible (like today). But it's and endemic problem, pervasive to numerous companies in several industries. If you want to target Apple for this situation, don't forget to include all the other companies that indulge in the same behavior.
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Absolutely agree. All industries who let China produce their products are involved in this and should be held accountable. On the other hand, all these companies are forced (by some degree) to please their share holders, and as we all know shareholders don't give a damn about the individual lives who risk their health in China. Now the problem lies not only here, it lies in China and its government as well. Corruption is the main issue at hand that leads influential politicians to look away for the right compensation. It is all about corruption in China. It would be hard to tell who is not corrupt in the government. So if u ask me, I do not think there is much room for change at this moment...

So the best Apple can do right now, which they are already doing, is ban the substances inside of their products. To ban the use of making them is a whole other story...
 
MattSepeta said:
Common sense dictates that if this money was spent on researching more energy efficient assembly techniques, or sourcing more renewable materials, or developing more power-conscious devices it would have a better net impact on our environment than building a $5Billion building with a few bikes and "drought-resistant plants" would.
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Do you really think this is an either-or situation? Apple is already doing all that. Now, they're going to raise the bar in construction (once again) and set the standard in sustainable architecture.

Campus 2 is very much an Apple product just like everything else they make. Except this product is going to be marketed to Apple employees (current and future), not regular customers.
 
There is a lot of idealized goals in this project. However, when it comes down to building and working in it, Mother Nature has a bitch slap ready that Steve's legacy Reality Distortion Field will not handle. A few points in mind.

The reason why most office buildings and factories are sealed are for not just HVAC units to function properly but also to keep out insects, pollen and other "natural" impingement that interferes with work at hand. Office equipment, especially the devices that Apple manufactures, do not function well outdoors.

When I saw the artwork for "natural" air flows, the first impression I had was the labor cost to keep these vents and windows clean will be very high with weekly if not daily maintenance and upkeep. Also, when California's rainy season starts, who knows how much water will get into these vents!

While solar power has come a long way, I do not see a few acres of solar cells powering this whole campus. I'm sure in the plans there is a deep and well hidden power line tapping into the PG&E grid to cover cloudy days.

I applaud the company bicycles on the campus but I see battery powered golf carts, segways and other vehicles a lot more useful than peddling around campus.

My take is that a year after this campus is built, we'll see a lot of retrofits toward more traditional office amenities. My guess is the open air venting will be the first thing to go after some equipment is lost due to weather or someone files a work hazard calm when rain or pollen comes into the building.
 
69Mustang said:
^^ That is so sad I am darn near at a loss for words. RDF in full effect. The way it works in the real world where most of us live is we decide if products are worthy of our dollars. Apple sells tech gadgets. They don't give them away to the worthy (what does that even mean... worthy:confused:).

You don't have to be worthy to walk into Walmart or Radio Shack to buy an iPhone. You just need cash.
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Your confusion is chronic, have it checked mate.
 
I'd like to here the green plan for how people actually get to and from the campus. It's like having your zero energy home out in the woods that you have to drive to everyday - kind fits not seeing the forest for the trees.
 
MattSepeta said:
Do you disagree with his premise?

Example: Apple is estimated to have spent $5 Billion on campus 2.

Common sense dictates that if this money was spent on researching more energy efficient assembly techniques, or sourcing more renewable materials, or developing more power-conscious devices it would have a better net impact on our environment than building a $5Billion building with a few bikes and "drought-resistant plants" would.
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And you're assuming Apple isn't doing any of these things? In the other video posted today Apple actually addresses those exact things you just mentioned. Apple has nearly 200 billion dollars. 5 billion doesn't prevent them from the other pursuits. I think Apple has proven themselves to be looking through the entire issue thoroughly, and not just building a fancy campus. Apples devices are obviously the most power-efficient products in their class, with much smaller batteries and battery chemistry/designs that allows them longer total life cycles, more conscious packaging, more conscious assembly methods/materials (as addressed in the other video), more conscious data centers, etc.

It's not a one or the other situation. Apple is trying to show they're pursuing it all, and they're leading the industry (and most other corporations) by a large margin.
 
Millah said:
And you're assuming Apple isn't doing any of these things? In the other video posted today Apple actually addresses those exact things you just mentioned. Apple has nearly 200 billion dollars. 5 billion doesn't prevent them from the other pursuits. I think Apple has proven themselves to be looking through the entire issue thoroughly, and not just building a fancy campus. Apples devices are obviously the most power-efficient products in their class, with much smaller batteries and battery chemistry/designs that allows them longer total life cycles, more conscious packaging, more conscious assembly methods/materials (as addressed in the other video), more conscious data centers, etc.

It's not a one or the other situation. Apple is trying to show they're pursuing it all, and they're leading the industry (and most other corporations) by a large margin.
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Well said! :rolleyes: *clap-clap*
 
keterboy said:
I think it very much does matter. As Apple sets a new standard in being a role model of how we should use our environment, and thereby Apple sends that message along with their products that reach so many people around the world. This world desperately needs to be re-educated, and Apple sets the tone on how to do so, starting with the care of your environment.

You should yawn on Samsung's blog site. If you don't get the message Apple sends you, you're not worthy of their products ;)

:apple:
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PFFT...

How about people just stop throwing **** on the ground?
 
Meandmunch said:
I think it is interesting how they appeared to have mocked up full size slice of the building. Crazy amounts of money flying around.
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No different than every significant building project. When you're spending this amount of money, you really need to get an idea of what you're getting before it's built.
 
Hey Mr. Cook, nobody normal likes a goodie-goodie. Just build the damn campus and let it speak for itself. If it's that fantastic journalists will report the story and architects, planners, and other companies will use it as a model. All this self congratulations is too syrupy for anyone but the most virulent Apple cheerleaders to swallow.
 
keterboy said:
Your confusion is chronic, have it checked mate.
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This is what you said right? " If you don't get the message Apple sends you, you're not worthy of their products"
Confused by what? You're the one that stated if someone doesn't get Apple's environmental message they aren't worthy of their products. I said that's bunk. Whether someone get's the environmental message or not has nothing to do with their worthiness of purchasing tech gadgets.

But for the sake of removing my confusion, could you tell me what you meant exactly. I am always open to learning something new.
 
Good for them. I don't about others, but I would like to still have an inhabitable planet in 100 years. :)
 
MattSepeta said:
Do you disagree with his premise?

Example: Apple is estimated to have spent $5 Billion on campus 2.

Common sense dictates that if this money was spent on researching more energy efficient assembly techniques, or sourcing more renewable materials, or developing more power-conscious devices it would have a better net impact on our environment than building a $5Billion building with a few bikes and "drought-resistant plants" would.
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This new campus actually brought Apple all these technologies which you mentioned and much more than than. Its a new R&D for housing, a new market for Apple - great energy saving technologies, renewable energy, new planning, all new types of environment friendly technologies, natural heating and cooling - that costs more than 5 billion dollars and belongs to Apple, a huge test facility for future
 
Millah said:
It's not a one or the other situation. Apple is trying to show they're pursuing it all, and they're leading the industry (and most other corporations) by a large margin.
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You make it sound like LEED platinum buildings don't exist. What Apple is attempting is impressive, but it's not by a large margin. That's an overstatement.
 
keterboy said:
I think it very much does matter. As Apple sets a new standard in being a role model of how we should use our environment, and thereby Apple sends that message along with their products that reach so many people around the world. This world desperately needs to be re-educated, and Apple sets the tone on how to do so, starting with the care of your environment.

You should yawn on Samsung's blog site. If you don't get the message Apple sends you, you're not worthy of their products ;)

:apple:
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You even put the little Apple logo at the end. :D

Tell me who had "shared bikes" around their campus first? Hint: it wasn't Apple.

So much for setting a standard huh? ;) Dare I say Apple copied someone? :eek:
 
carmenodie said:
This video plays up to only 480p? WTF!
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What's wrong with 480p? It looks just fine to me. There was no loss in effective communication of their point due to it being 480p, so why crap up the network with unneeded extra data to thousands of viewers like you and me?
 
MattSepeta said:
Common sense dictates that if this money was spent on researching more energy efficient assembly techniques, or sourcing more renewable materials, or developing more power-conscious devices it would have a better net impact on our environment than building a $5Billion building with a few bikes and "drought-resistant plants" would.
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giphy.gif


Who would have known a bunch of armchair economists could fix the environment's problems so easily. :D
 
Amacfa said:
That's the Apple I know. Doing the right thing and taking the lead.
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Taking the lead? No. It's not the worlds first Eco-sensitive building. Sorry. Apple may feel Eco-conscience but building LEED certified buildings these days is a political must these days. I doubt Apple would have gotten zoning if it wasn't.
 
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