For all of you smart-asses saying that this demonstrates what's wrong with Siri because this stuff shouldn't need to be manually programmed by Apple: almost all of the sample queries work for all sporting events. This includes betting lines, TV channel information, the ability to say "watch the Super Bowl" to tune into the game, statistical information about players, etc. The only query here that looks like it may have been hard-coded is "who is performing at the Super Bowl halftime show?", but we don't know how it's implemented so who knows.
This press release is just telling customers about existing features that they might not know about.