Yep, after the 20% bump at MBP launch time, they should have followed it with a 10% cut weeks later if it was about the exchange rate.
The pound was due for a rebalance anyway, but Apple was just profiteering.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Hikes U.K. App Store Prices By At Least 25 Percent Due to Weak Pound
- Thread starter MacRumors
- Start date
- Sort by reaction score
Yep, after the 20% bump at MBP launch time, they should have followed it with a 10% cut weeks later if it was about the exchange rate.
The pound was due for a rebalance anyway, but Apple was just profiteering.
The pound won't recover as we stupidly voted to leave the stability off the EU.
Yay more money for Apple.
I guess Tim C is trying really hard this year to meet his performance targets so he doesn't miss out on the bonus again...
I guess Tim C is trying really hard this year to meet his performance targets so he doesn't miss out on the bonus again...
Brexit has really taken its toll. My 2013 Mac Pro that i bought for £3500 on the Apple website not 2 years ago is currently over £5000 on the Apple website!
I'm sure Apple products seem expensive in the U.S right now, but because of the weak pound, the 15 inch MacBook Pro is over £2000. That's insanely expensive.
It's unfortunately at the point where the Media college where i work has had to make the hard decision to move to PCs because whereas iMacs used to be £700 only a couple of years ago. The cheapest is over £1000. That adds up when you have to buy 20 of them at a time.
The only annoying part is Apple won't reduce their prices when the pound stabilises.
I'm sure Apple products seem expensive in the U.S right now, but because of the weak pound, the 15 inch MacBook Pro is over £2000. That's insanely expensive.
It's unfortunately at the point where the Media college where i work has had to make the hard decision to move to PCs because whereas iMacs used to be £700 only a couple of years ago. The cheapest is over £1000. That adds up when you have to buy 20 of them at a time.
The only annoying part is Apple won't reduce their prices when the pound stabilises.
It's Brexit but it's like Britain adopted the Euro. The only difference is the £ instead of €.
It's not like we can afford Apples devices to run these apps on any more anyway.
Lol who is still buying apps? This is just a greed thing anyway, the revenue never finds its way back to the US anyway and even if it did, Apple make more $ from sales in the UK than they do for the same products sold in the US. It's just that the beneficial conversation rate is falling to make prices much more similar to those in the US.
Also, I thought developers set the price and Apple simply took a 30% cut?
Also, I thought developers set the price and Apple simply took a 30% cut?
This feels like a "be careful what you wish for" moment.
The answer is still (see earlier post on first page) lots and lots and lots of people. These figures for 2016:
"According to third-party app intelligence firm Sensor Tower, the App Store saw $1.74 billion in net revenue for November worldwide ($2.49 billion gross), compared with $1.71 billion net in October."
https://techcrunch.com/2016/12/07/november-2016-was-the-best-month-ever-for-app-store-sales/
It should not be Apple who set the price; it should be the Developers
Most of the money goes to the developers, not to Apple. So the money goes all around the world.
Not sure if the developers can choose the price for every market.
Developer select a price tier, and in that tier all prices in different countries are roughly equal.
Yes, of course they will! haha Like when the barrel of oil price goes down.
Great excuse to keep the price at 99p
I doubt it will really recover, if at all, until we at least get various trade agreements ratified to provide certainty to the markets.
May's rumoured to be going for a 'hard Brexit' which means things will probably get worse before they get better.
Apple, Microsoft, Asus, Dell, Tesla, Electrolux, BA, Marmite, Lego, Tesco, Nestlé, Rolex, HTC, Unilever, Morrison's and we haven't even started yet.
For those who don't get basic economics, seems to be a pattern emerging here… Currency collapses, prices of imported goods go up.
If you have UK savings they are now worth about 20% less.
So if you had £100,000 you just lost £20,000. Was it worth it? What have you gained? What precisely has changed, other than the prospect of losing the European Medicines Agency, cooperation over Gibraltar and the Falklands, Russian warships cruising the English Channel, a trillion dollars of eurotrading etc etc etc. You'll still need to import labour from overseas unless you want negative GDP. You'll still need to trade with the EU. But wait, here comes a knight in shining armour… it's Donald Trump (and Vladimir Putin) lol, they're going to give the UK "a really great deal", in fact it's "the best deal ever" lol!!
On the other hand of course, if you have net debt, you just gained 20% - so for all those with fixed mortgages, congrats!
#Brexit
http://www.express.co.uk/life-style...oft-confirms-brexit-price-rises-satya-nadella
https://www.theguardian.com/business/2016/dec/22/tesla-uk-prices-new-year-currency-brexit-vote
http://www.mirror.co.uk/news/uk-news/british-airways-apple-prices-rise-9150131
http://www.standard.co.uk/news/uk/l...d-pound-fears-sparked-by-brexit-a3420286.html
https://www.luxewatches.co.uk/rolex-price-increase-2016/
http://www.econotimes.com/HTC-Vive-UK-Price-Hike-Additional-£70-For-VR-Headset-242777
tldr: consumers and savers lose, app developers and mortgage holders sort of win
For those who don't get basic economics, seems to be a pattern emerging here… Currency collapses, prices of imported goods go up.
If you have UK savings they are now worth about 20% less.
So if you had £100,000 you just lost £20,000. Was it worth it? What have you gained? What precisely has changed, other than the prospect of losing the European Medicines Agency, cooperation over Gibraltar and the Falklands, Russian warships cruising the English Channel, a trillion dollars of eurotrading etc etc etc. You'll still need to import labour from overseas unless you want negative GDP. You'll still need to trade with the EU. But wait, here comes a knight in shining armour… it's Donald Trump (and Vladimir Putin) lol, they're going to give the UK "a really great deal", in fact it's "the best deal ever" lol!!
On the other hand of course, if you have net debt, you just gained 20% - so for all those with fixed mortgages, congrats!
#Brexit
http://www.express.co.uk/life-style...oft-confirms-brexit-price-rises-satya-nadella
https://www.theguardian.com/business/2016/dec/22/tesla-uk-prices-new-year-currency-brexit-vote
http://www.mirror.co.uk/news/uk-news/british-airways-apple-prices-rise-9150131
http://www.standard.co.uk/news/uk/l...d-pound-fears-sparked-by-brexit-a3420286.html
https://www.luxewatches.co.uk/rolex-price-increase-2016/
http://www.econotimes.com/HTC-Vive-UK-Price-Hike-Additional-£70-For-VR-Headset-242777
tldr: consumers and savers lose, app developers and mortgage holders sort of win
But but but we got our country back, but but but the economy won't collapse, but but but it will be worth it.
We all know the answer to that.
[doublepost=1484650756][/doublepost]
You clearly don't understand percentages, it's still a 25% increase. Also it's not limited to sub-£1 apps.
[doublepost=1484650905][/doublepost]
No, it's where we're in charge of our destiny but nice try. Funny every doom laden scare story that was peddled during the referendum has turned out to be just that, fiction.
At this point we can only hope that Trump is a car crash for the American economy, to save our own currency
Don't complain just yet, Brexit hasn't even started!!! Wait until Article 50 is actioned, then wait a further 2 years for the whole process to complete and THEN see what the Pound is like!!!! It could make this 25% increase seem almost reasonable.
I do understand percentages. There's no need to be condescending. If this wasn't clear before: If the iPhone price went up by 25% that would be a big increase in absolute terms because it would mean an extra £175. But a 79p app going up to 99p? Or a £2.00 app going up to £2.50? Not an issue, especially as it's because of the currency fluctuation.
I am a UK resident, but not citizen, so perhaps it is not my place to comment. That being said, I lived and worked in the UK for >20 years. All I can say is that Brexit was a stupid idea. The £ has devalued, wiping out any pay increases we have had recently due to inflation (of which this increase in app price is an example) and eventually it will decimate trade, investment and government finances. All of this is predictable. What worries me is the unpredictable. Europe has been at peace mostly for a generation, largely due to the EU, and now....