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If I were Apple right now I would prefer to massively invest in R&D, fix the colossal embarrassment that is Siri, pull iOS out of the "iOS 7 but with bloat" annual cycle limbo, modernise the entire Mac family into a best-in-class computer lineup, fix the actual Apple TV, and totally spin off vanity pet projects like the streaming Apple TV.

Sure, it's cool and services are the future blah, but Apple's brand is built on a (walled) ecosystem of hardware and software that's supposed to "just work" and right now it kinda doesn't. Especially to all of us non-american customers, Apple TV is pure noise.

Yes, I know, product/dev budgets and streaming service budgets are not conflated, but at the end of the day which investment counts more in brand building and international ROI? Me thinks not the latter.

But that's just me.


The problem, though, is there are people that will never be happy. They will hold onto old ideas long past their expiry. Take Siri, for example, that feature has evolved tremendously! It works great!
 
Tim Cook will do whatever he can to prove that AppleTV+ wasn't a mistake !

To date, I don't see a single thing worth paying for !
Exactly. There is a GIGANTIC audience, domestically, that is not being catered to in entertainment RIGHT NOW.

The brass ring/big-ass prize will go to the company that caters to it.

Disney used to do it, Nickelodeon became huge by catering to it in the 80s/90s, and no one is doing it today because they are more into fringe ideology while there are walk-arounds in entertainment (YouTube, internet, video games).

Apple needs a "Jobs" moment where they hire a unique outsider with a strong vision, then letting that person have 99% control. They don't need awards. They need mass-appeal content.
 
To make it as god awful as the Hulu app?
[automerge]1599492971[/automerge]

So is Hulu.

Personally I’ve little issues with the Hulu app. May not be the best app in the whole wide world, but it’s generally fine to me...
 
AppleTV+ is not good. I cancelled my free year 6 months before it even ended lol

I don't hear anyone talking about shows on AppleTV+ My friends and co workers all recommend shows to each other and none of them are on AppleTV+ It's always Netflix or Prime.

Apple is far behind right now.
 
My recommendation to Apple is instead of wasting money on new executives who are simply looking to fatten their accounts and put on their mantle they worked at Apple, the right strategy is to use some of that hoard of cash and acquire your way to the top.

1. Buy Netflix, HBO and Disney - done. Yes, its gonna be expensive, but you will make it back in 5 years plus your other businesses.
 
I don't care what's on Apple TV Plus (or Minus). Hire all the genuises you want. Obviously anybody who's available is going to be hired eventually, at this rate.

Just fix the remote! And establish Universal Interface Guidelines for ALL apps. It's a mess, especially compared to how all the channels had to follow the same top bar in Apple TV 3. Going from 3 to 4 Plus was a nightmare.

And that remote didn't help one bit.
 
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My big concern with all of this is that with Apple also becoming a music and movie mogul they are just thinning out their resources away from their electronics core business (computers, gadgets etc.). While they have made good strides into the media space, others with a more singular focus have done a *much* better job of it despite entering the market later. I agree there is money to be made for Apple in all this, but I think the end game here for them is a gigantically diverse behemoth of a company - destined to be broken up whether they like it or not.
The resources responsible for one have nothing to do with the other. And services income helps fund R&D for the hardware business. It’s all good.
 
"He was one of the most senior executives at streaming startup Quibi, running partnerships and advertising, but he vacated the role before the video service launched earlier this year."

Well at least he's smart enough to know when to get out. Is Quibi still a thing?
Quibi was never a thing.

PS You stole my joke 🤣 Obviously he saw the disaster in the making and punched out.
 
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The resources responsible for one have nothing to do with the other. And services income helps fund R&D for the hardware business. It’s all good.
Kind of true, but kind of not true. How much time each week does Tim Cook spend talking about and thinking about Apple's TV and program line up? Likely it is entirely wasted energy. But when celebrities are involved, the appeal of getting to hang out and talk to them is large.

And saying this generates income to fund R&D for the "real stuff" is a bit disingenuous. Apple has all the revenue it needs to pay for all the R&D it can think of. But mental distraction of the top decision makers can't be made up by just money.
 
Kind of true, but kind of not true. How much time each week does Tim Cook spend talking about and thinking about Apple's TV and program line up? Likely it is entirely wasted energy. But when celebrities are involved, the appeal of getting to hang out and talk to them is large.

And saying this generates income to fund R&D for the "real stuff" is a bit disingenuous. Apple has all the revenue it needs to pay for all the R&D it can think of. But mental distraction of the top decision makers can't be made up by just money.
I’m guessing Tim Cook doesn’t spend a lot of time each week dealing with apple tv’s lineup. At all.

And it’s not disingenuous - apple has said for the last several years, at every earnings call, that it expects services to make up a very large part of its revenues going forward, and the statistics bear that out. There will come a point where Apple will be a services company, not a hardware company, and at that point you’ll be thankful that those profits help fund R&D that otherwise might not happen.
 
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The resources responsible for one have nothing to do with the other. And services income helps fund R&D for the hardware business. It’s all good.
True, and as Apple has grown their very profitable (65+% gross margin) services revenue, they’ve been able simultaneously to reduce hardware gross margin. It’s under 30% as of last quarter. (Overall gross margin remains around 38%.)

MR posters can complain all they want about services, but they’re giving us cheaper Macs, iPhones, etc.
 
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True, and as Apple has grown their very profitable (65+% gross margin) services revenue, they’ve been able simultaneously to reduce hardware gross margin. It’s under 30% as of last quarter. (Overall gross margin remains around 38%.)

MR posters can complain all they want about services, but they’re giving us cheaper Macs, iPhones, etc.

How are the Macs and iPhones cheaper?! Maybe some base models have fallen beneath the 1000 mark, but the “Pro” lines are more overpriced than ever, be it phones, tablets or macs. And no phone should be called “Pro” without a good reason to begin with.
 
“Connolly's exact role at Apple is as yet unknown,” lmao. His role is to leak inside knowledge of all the former companies he’s worked at about their future targets and plans. ;) hence the unknown role.

that’s my theory.
 
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