If I were Apple right now I would prefer to massively invest in R&D, fix the colossal embarrassment that is Siri, pull iOS out of the "iOS 7 but with bloat" annual cycle limbo, modernise the entire Mac family into a best-in-class computer lineup, fix the actual Apple TV, and totally spin off vanity pet projects like the streaming Apple TV.
Sure, it's cool and services are the future blah, but Apple's brand is built on a (walled) ecosystem of hardware and software that's supposed to "just work" and right now it kinda doesn't. Especially to all of us non-american customers, Apple TV is pure noise.
Yes, I know, product/dev budgets and streaming service budgets are not conflated, but at the end of the day which investment counts more in brand building and international ROI? Me thinks not the latter.
But that's just me.
Exactly. There is a GIGANTIC audience, domestically, that is not being catered to in entertainment RIGHT NOW.Tim Cook will do whatever he can to prove that AppleTV+ wasn't a mistake !
To date, I don't see a single thing worth paying for !
To make it as god awful as the Hulu app?
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So is Hulu.
W****r!🤣
I don’t understand the apple tv hate. I love several of the shows, find the app fine, and think its a value at the price. I guess to each is own, but dang
that’s not the kind of thing he doesSeems like a good acquisition to me. I hope he has involvement with redesigning the AppleTV app and making it easier to see AppleTV+ content and other channels.
The resources responsible for one have nothing to do with the other. And services income helps fund R&D for the hardware business. It’s all good.My big concern with all of this is that with Apple also becoming a music and movie mogul they are just thinning out their resources away from their electronics core business (computers, gadgets etc.). While they have made good strides into the media space, others with a more singular focus have done a *much* better job of it despite entering the market later. I agree there is money to be made for Apple in all this, but I think the end game here for them is a gigantically diverse behemoth of a company - destined to be broken up whether they like it or not.
Picking up Quibi execs is a great way to make Apple TV relevant.![]()
Quibi was never a thing."He was one of the most senior executives at streaming startup Quibi, running partnerships and advertising, but he vacated the role before the video service launched earlier this year."
Well at least he's smart enough to know when to get out. Is Quibi still a thing?
Kind of true, but kind of not true. How much time each week does Tim Cook spend talking about and thinking about Apple's TV and program line up? Likely it is entirely wasted energy. But when celebrities are involved, the appeal of getting to hang out and talk to them is large.The resources responsible for one have nothing to do with the other. And services income helps fund R&D for the hardware business. It’s all good.
I’m guessing Tim Cook doesn’t spend a lot of time each week dealing with apple tv’s lineup. At all.Kind of true, but kind of not true. How much time each week does Tim Cook spend talking about and thinking about Apple's TV and program line up? Likely it is entirely wasted energy. But when celebrities are involved, the appeal of getting to hang out and talk to them is large.
And saying this generates income to fund R&D for the "real stuff" is a bit disingenuous. Apple has all the revenue it needs to pay for all the R&D it can think of. But mental distraction of the top decision makers can't be made up by just money.
True, and as Apple has grown their very profitable (65+% gross margin) services revenue, they’ve been able simultaneously to reduce hardware gross margin. It’s under 30% as of last quarter. (Overall gross margin remains around 38%.)The resources responsible for one have nothing to do with the other. And services income helps fund R&D for the hardware business. It’s all good.
True, and as Apple has grown their very profitable (65+% gross margin) services revenue, they’ve been able simultaneously to reduce hardware gross margin. It’s under 30% as of last quarter. (Overall gross margin remains around 38%.)
MR posters can complain all they want about services, but they’re giving us cheaper Macs, iPhones, etc.