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One is independent of the other. All those companies have cash to burn to get into the AR market. Microsoft is the only one with a credible product at the moment (HoloLens). Having tried the "Walking on Mars" experience with the HoloLens, I have to say that Microsoft has an amazing version one product. If they can make the AR "box" larger, and lower the cost of the device ($3,000 at the moment), they will be front runners in this market.

I agree that Microsoft has the best box, and while I'll throw fistfuls of money at Microsoft to buy a HoloLens/Project Scorpio console, I think a mobile solution based on your smartphone is where the average person will be more willing to spend their cash.
 
Little known fact... Jeff Norris is Chuck Norris' younger and less round-kick oriented brother. He couldn't compete with Chuck in real life, so he created augmented reality to escape his older brother's shadow. Totally (not) true story!
 
they couldn't figure out how to make the iPhone thinner so they're making glasses that will make your iPhone look thinner.


Creative Control ... THAT's where iOS + WatchOS is heading.
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New talent is always a good idea.

Only if their vision matches their obsession which aligns with the company.
 
hehe..

This is getting pretty silly. AR has its uses but do we really need to jump on board and use it for everyting ?...

so we can get a rock before its even on earth... cool ? yes, but its not like we can reach into and grab it.... someoe still has to go there... to view the astmososphere....

That is something that VR will never do. But even if its possible it would be only simuated-crap...

We want the "real thing" not the artificial stuff

That would probably be the next step.
 
AR/VR/3D Glasses will always be a chasing technology. It will never seem to find a useful appropriate place in pop culture like the smartphone has. You could say, the mobile phone has pretty much nailed the can't do without it trend, this goes back to the regular cellular phone. Unless they become something like a sleek looking Rayban shades, it will be a long time before it becomes really mainstream. Thats other awkward side of the coin, if I don't have eye problems, why do I want to always have this thing on my face? Sure, Mark Zuckerberg, Bill Gates, Tim Cook are all use to wearing glasses, but is this mainstream thing? We'll see.
 
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AR/VR/3D Glasses will always be a chasing technology. It will never seem to find a useful appropriate place in pop culture like the smartphone has. You could say, the mobile phone has pretty much nailed the can't do without it trend, this goes back to the regular cellular phone. Unless they become something like a sleek looking Rayban shades, it will be a long time before it becomes really mainstream. Thats other awkward side of the coin, if I don't have eye problems, why do I want to always have this thing on my face? Sure, Mark Zuckerberg, Bill Gates, Tim Cook are all use to wearing glasses, but is this mainstream thing? We'll see.
I'm not sure it'll be an 'always wear' device. I see it as an augmentation device, put on when needed and removed when not. And as for the hesitation on wearing glasses, I'm betting there will be multiple formats, such as Sixth Sense.
 
If Apple are indeed making AR style glasses i have no idea how because Google Glass failed there were also so many privacy concerns that places started banning them before there were even released. Also Apple would need to solve the problem of people like myself who already wear prescription glasses because our eyesight sucks o_O how are they going to give us AR glasses? i hope they figure all that out before releasing them.
 
AR/VR is something computer makers think we want.

People are already living in their AR/VR. In Facebook. It doesn't matter if they read / listen alternative facts or real ones.. they're always true in their virtual reality. Same goes with their personal lives that they post in Facebook or Youtube. It's often VR. Not their true, regular life but spiced up with photo shopping and half truths. Endless partying or travelling or what ever...

<ScienceFiction>
When 3D printers can make food, I suppose people are quite ready to detach from this reality. We can create and live in our worlds in our homes. From the house window you can see any scenery you want. I can hear Louis Armstrong singing What a wonderful world in VR/AR advertisement of the future. The wonderful world of Black and White, simple and alternative facts.

Facebook and Google have been AR/VR for people, offering answers to the Ultimate Question of Life, the Universe, and Everything. The working AR/VR solution will be the next step. I am sure Facebook and Google want to hold on their semi-god status. Apple just have to create the gadget to access their services.

The Matrix.
</ScienceFiction>
 
Geez! Some of this comment section reads like dialogue from a methadone clinic.
 
After Google's failed attempt at AR (Google Glass) and VR (Daydream), after Occulus and HTC failed commercially, Samsung is using their passive helmets as a "pre-order bonus gift"... Apple can take the opportunity and create a real market with AR.

This is a market that requires sticking to it over time to get right. Apple has never shown the ability to stick to anything over time. They throw **** against the wall and if it sticks (like the iPhone) they throw more ****, if not, they move on (like computers, wireless access points, displays, etc.). Apple has become driven by a flash-in-pants mentality. Don't see this working out for them. Jobs embedded a culture that overuses the term "Next Big Thing" and Cook cannot pull it off.
 
hehe..

This is getting pretty silly. AR has its uses but do we really need to jump on board and use it for everyting ?...

so we can get a rock before its even on earth... cool ? yes, but its not like we can reach into and grab it.... someoe still has to go there... to view the astmososphere....

That is something that VR will never do. But even if its possible it would be only simuated-crap...

We want the "real thing" not the artificial stuff

That would probably be the next step.

simulated? Definitely not. They can do live VR nowadays streamed to a unit. This is not sci-fi anymore but a reality. In fact, they can send a new probe, say to Mars or the Moon with powerful cameras and then users on Earth can view the actual atmosphere or rock with VR units.

Oh, and another thing. VR enabled gloves with haptic feedback are already here for this reason to interact with virtual objects, or physical real time with probes, drones, or whatnot.
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Creative Control ... THAT's where iOS + WatchOS is heading.
[doublepost=1493093246][/doublepost]

It's pretty DEAD obvious that's what Apple is probably thinking. Mostly iOS based, though. It has to start with the iphone and migrate out to Mac or WatchOS. There is no way they're going to invest more time and cash to a new OS for VR/AR technology when iOS is going to be slapped in.

Even if they do that, it probably won't be a huge deal because Facebook and other AR-related competitors are ahead on this. It's already out in the open. It started with QR codes to be scanned in phones and then there's Amiibos on the Nintendo console which is kind of another form of AR.

The question is how are they going to re-purpose AR on the iPhone or glasses. It'll probably be sparse and basic with stripped down features but it won't do everything that the HoloLens can do which is a VR/AR monster.

So, in essence, for iOS and AR to work, the app has to not take up memory and the phone or ipad will have to interact with the glasses ( or goggles ). It'll probably be used for entertainment and social purposes connected to Apple Music/iTunes/Apple TV ( my gut feeling ).
 
After Google's failed attempt at AR (Google Glass) and VR (Daydream), after Occulus and HTC failed commercially, Samsung is using their passive helmets as a "pre-order bonus gift"... Apple can take the opportunity and create a real market with AR.

I think the reason why those failed is because it required to put something on your head. Your head is probably the most invansive area other than ...ahem... part of your body to put tech.

I could see AR on the iPhone being huge because it doesn't require drastic usage changes to consume information and media.

The way I imagine it would work is that your iPhone becomes a view finder into the world around you and analyzes what you see to give you additional information. It would be like a HUD that you don't attach to your head.
 
It's pretty DEAD obvious that's what Apple is probably thinking. Mostly iOS based, though. It has to start with the iphone and migrate out to Mac or WatchOS. There is no way they're going to invest more time and cash to a new OS for VR/AR technology when iOS is going to be slapped in.

Even if they do that, it probably won't be a huge deal because Facebook and other AR-related competitors are ahead on this. It's already out in the open. It started with QR codes to be scanned in phones and then there's Amiibos on the Nintendo console which is kind of another form of AR


Wikitude was the original before the QR Codes ... sad but BBOS had this with the 9900 and it was VERY VERY basic but the same basic premise. I've seen the 3DS have this on Nintendo with full games played through the screen. I'm pray this is NOT what Apple is going to dish out in iOS else it'll be laughing stock - EVEN with iMessage implementation like the recent iMessage add-ins effects.

Google Glass was a sneak peak to what I hope Apple is going for. I'd like a seamless and prescription lens/shade lens capable Glasses that will allow full interaction with iOS/Watch OS/TV OS with augmented reality without too much overlaying real reality. A balance if you will like what AirPod's do for wireless headsets: implementation real world use and better than what the competition offered. Safety will be a HUGE concern: iOSGlass let's call it (or anything else) while running, walking (crossing the street/j-walking), driving, operating heavy machinery, and of course the ALL IMPORTANT LEGAL clause presentation when User switches safeties off Apple NOT being reliable. Moreover Apple avoiding the issues initially faced with Augmented Reality Pokemon Go with Nantech where children found dead bodies before the police did, bating by ******s for muggins, etc that we've all read about the first month of Pokemon Go.

To be honest what made Pokemon Go so successful ... wasn't just that it had Augmented Reality ... but the ENTIRE concept and mythos of the cartoon show, the games, basically BRED the NEED for Augmented Reality to be married into such a game. I cannot imagine any other game in just about every use would benefit such a success for such a wide audience of gamers regardless of demographics, nationality, geographical location, joy of using it! Not with all those looked at: nothing compares yet ... maybe Zelda?!
 
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Wikitude was the original before the QR Codes ... sad but BBOS had this with the 9900 and it was VERY VERY basic but the same basic premise. I've seen the 3DS have this on Nintendo with full games played through the screen. I'm pray this is NOT what Apple is going to dish out in iOS else it'll be laughing stock - EVEN with iMessage implementation like the recent iMessage add-ins effects.

Google Glass was a sneak peak to what I hope Apple is going for. I'd like a seamless and prescription lens/shade lens capable Glasses that will allow full interaction with iOS/Watch OS/TV OS with augmented reality without too much overlaying real reality. A balance if you will like what AirPod's do for wireless headsets: implementation real world use and better than what the competition offered. Safety will be a HUGE concern: iOSGlass let's call it (or anything else) while running, walking (crossing the street/j-walking), driving, operating heavy machinery, and of course the ALL IMPORTANT LEGAL clause presentation when User switches safeties off Apple NOT being reliable. Moreover Apple avoiding the issues initially faced with Augmented Reality Pokemon Go with Nantech where children found dead bodies before the police did, bating by ******s for muggins, etc that we've all read about the first month of Pokemon Go.

To be honest what made Pokemon Go so successful ... wasn't just that it had Augmented Reality ... but the ENTIRE concept and mythos of the cartoon show, the games, basically BRED the NEED for Augmented Reality to be married into such a game. I cannot imagine any other game in just about every use would benefit such a success for such a wide audience of gamers regardless of demographics, nationality, geographical location, joy of using it! Not with all those looked at: nothing compares yet ... maybe Zelda?!

Lots of great points there. Wikitude? That sounds familiar to me. I do recall the QR thing and it was a basic method of scanning by phone. But the 3DS was one I recall well in regards to this.

I have a bad feeling that Apple's implementation of AR will be through the iPhone to start things off and, yes, the glasses will be a huge safety concern which I agree on. For one thing, it can be a medical liability because not everyone's eyes are the same. I wear prescription glasses because of astigmatism ( I'm far sighted but anything closer gets blurry ). They will have to find a way to allow the user to program the AR glasses to create the right spatial distance between my eye and the actual HUD information to conform with their current eye sight.

But since Pokemon Go got popular last year, this must've gotten Cook's attention to find a way to 'monetize and lock it' into iOS. EDIT: in disclosure, I actually play Ingress on my iphone so I'm quite experienced with AR besides trying out the HTC Vive ( VR unit ) a year ago which impressed me.

He can't make the excuse of saying " OH, we want to change the world with AR " when they're already 10+ years too late for that. The world already knows of AR and that's something Apple can't make a claim on. They can't re-invent it because many competitors already have various ways of implementing it especially for drivers with 'mirror reflective' HUDs that was built for the military.

Any product Apple builds to be tied into iOS becomes limited or stripped down by that platform compared to Mac OS. That's why I think they're going to try and use AR with Apple Music or some form of entertainment. One has to ask how in hell can you extend iOS to AR glasses and for what purpose would that serve. They have to have a damn good reason for the glasses and the only practical thing I can think of is for driving without having to LOOK at the phone or use it as an observational tool in education or information gathering, say while walking in the forest. But it's going to have to be powered by the phone in order for data to be pumped through since the glasses can't power itself or have its own OS.

Look how much power HoloLens required even though it will improve over time and get cheaper.
 
Google Glass was a sneak peak to what I hope Apple is going for. I'd like a seamless and prescription lens/shade lens capable Glasses that will allow full interaction with iOS/Watch OS/TV OS with augmented reality without too much overlaying real reality.

How will tech companies convince anyone to wear something on their face? It's a lot more difficult than you think.
 
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