Tesla looks tough to bring down. But remember it looked like BlackBerry was king not too long ago.
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Apple Hires Two Former Mercedes Engineers to Join Special Projects Group as Apple Car Rumors Increase
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Could Macrumors do a timeline article of how long now rumors have been circulating about the Apple Car now? Its gotta be more than 5 years now.
Not just two engineers. Two German engineers, sounds like.
I have an E550 and the way the tech just kind of handles everything in the background is pretty amazing to me. The damn car parallel parks by itself. If Apple is looking for a way to have similar seamless and non obtrusive tech in their car, I'm intrigued.
Watch out for the effing Service B costs though.
I have an E550 and the way the tech just kind of handles everything in the background is pretty amazing to me. The damn car parallel parks by itself. If Apple is looking for a way to have similar seamless and non obtrusive tech in their car, I'm intrigued.
Watch out for the effing Service B costs though.
Old bumper sticker: “All of the parts falling off of this car are of the very finest British manufacture.”
An Apple car done right could be amazing. Compact, long range, with Apple build quality. Bring it on.
For anyone not aware, Mercedes make the bulk of their profit on mass-market vehicles through repairs. If you buy every part in a C-class sedan separately through the repair program and assemble the car yourself, you will end up paying the cost of 4 cars in their original MSRP, excluding labour costs.
Yes — and I will say that Musk’s mouth is a humility graveyard.
The repair service will be available only at retail Apple Stores or by mailing your car to an authorized Apple Service Center.
The lines at the Genius Bars are going to be even more crazy.
Omg who butchers the grass for apple?
Apple has hired two former Mercedes engineers to join the company, likely as part of its effort to continue to build out its internal workforce as the development of an "Apple Car" continues.
The leading new hire previously worked at Mercedes, focusing on mass production of vehicles, vehicle steering, dynamics, and software and project management. The hire, now working as a product design engineer at Apple at its "Special Projects Group," also previously worked at Porsche, undertaking similar responsibilities. A second engineer who previously worked at Mercedes has also recently been tapped by Apple to join the company, MacRumors has learned.
The Apple Car, internally codenamed "Project Titan," is one of the company's most secretive projects. Despite a myriad of rumors, Apple's ultimate goal in the automotive space remains unclear. The most recent hires by Apple joins a list of former engineers and executives the Cupertino tech giant has tapped in from some of the world's largest car makers.
As the company continues to build up its workforce with skills and talents needed to produce and develop a car, Apple has also had several setbacks. The company lost several top managers from "Project Titan" over the course of the year, potentially derailing the timeline for an "Apple Car." Kevin Lynch, well known for work on the Apple Watch, is helping to lead "Project Titan."
While Apple has invested in its in-house talent over the past years, it will also need to rely on third parties to help it get the wheels moving. Apple is reportedly in discussions with several suppliers, including its most significant, Foxconn, and carmakers regarding a partnership. The talks and discussions have so far not materialized into any formal deal.
Foxconn, which serves as the mass producer for the iPhone, is likely to be tapped to play some role in the supply chain of an Apple Car, said to be at least half a decade away. One of Apple's most recent aforementioned hires previously held responsibilities in the mass production release schedule of Mercedes cars, which could be an asset to the company.
Article Link: Apple Hires Two Former Mercedes Engineers to Join Special Projects Group as Apple Car Rumors Increase
They could of course, but with the phones example Apple just completely overmatched blackberry, and consumers made up their minds. It happens. I just hate it when any company disrupts the market and takes business away from other companies, it’s immediately labeled “anti-competitive”.
Isn't Apple philosophy is the one who cares about software makes its own hardware, or something like that?
You end up at Roseanne Barr's house.
Searching the web for "drive me to the nearest bar Beer Emoji"...I found web results, I have sent them to your iPhone
About as useful as HomePod Siri!
I swear Tesla is like a cult. I've nothing against their cars as such but the idea they are the be all and end all of the motor industry going forward is a crazy.
I would be pretty amazed if that wasn't the case with virtually every car manufacturer on the planet.