Apple hits 4.7 per cent US market share

[Savage Henry]

Apparently, Apple has data that mainstream advertising (primarily referring to TV) of the Macintosh line does not lead to bigger sales.... it simply may not be cost effective.

Apple made big bottom-line savings out of improvements in the logistics chain, giving them the leverage to invest in broader markets. A big unnatural ramp in volumes could eat into those margins and stifle development.

Although they did heavily push the original iMac ... it got me on board, and they didn't do too badly there.

 

[barneygumble]

If only they paid attention to other overseas markets as much as the US, especially in terms of price
, then perhaps there global market share will increase aswell

 

[pubwvj]

Remember that the most Windows machines are doing really dull work. They are cash registers, controlers, for accounting and bookkeeping, single program tasks like kiosks, etc. They are not being used by real people in many cases but are rather dedicated to a single function.

Of the people I know ~40% of them are use Mac. That is much higher than the quoted 5% market share. That is a much more realistic number real users.

Another thing is that those percentages are current sales. Macintoshes last three times as long as Windows PCs so this actually triples the real user base numbers at least.

So the real Macintosh share is much higher than they say.