Apple made big bottom-line savings out of improvements in the logistics chain, giving them the leverage to invest in broader markets. A big unnatural ramp in volumes could eat into those margins and stifle development.joshuawaire said:Apparently, Apple has data that mainstream advertising (primarily referring to TV) of the Macintosh line does not lead to bigger sales.... it simply may not be cost effective.
Although they did heavily push the original iMac ... it got me on board, and they didn't do too badly there.