I've been an apple user since 1993, when I payed a (then) small fortune for a Powerbook 180c. I've had many Apple devices through the years, and would love to remain loyal. But I need a computer for work, and Apple is concentrating too much on the portable market (the 'post PC era' as Tim reiterates time after time after time after time - yes Tim, we got the hint).
The pro users kept Apple afloat during their difficult times, but as we now represent such a small part of Apple's profits, we cease to be much of a focal point. That's just the way business works, and I take that on the chin.
What I don't accept though, is that Apple really respect their customers.
iOS devices don't have physical keyboards and as such cannot effectively use keyboard shortcuts. This is no reason to strip keyboard shortcuts from OSX.
They strip 'Save as' out of OSX in Lion, replacing it with the ambiguous choice of 'Save a version, Duplicate, Export..., Revert Document...', then sell 'Save as' back to us in Mountain Lion, but with an EXTRA key to press! Is this progress?
Maps is a shambles in iOS6 - yet the Apple faithful respond with 'well it's almost there and not bad for a first effort'. Not good enough - the iPhone is a premium product. The customers should not be used as unpaid system testers.
And when it comes to the next iPhone? If we all made a top 10 list of what we'd love to see in the next iPhone, how many people would have 'thinner' and 'lighter' above 'I can have all the new features Apple boast about turned on and the battery will actually get me through one whole day', or 'a charging lead that will actually reach from a power outlet to a desktop'? And yet 'thinner' and 'lighter' are the first 2 features Tim mentions in his launch speech.
Apple will continue their run of success as long as their customers make excuses for Apple's shortcomings. It's not a sustainable business model though, and they really need to be a bit less heavy-handed when it comes to suing one of their major component suppliers - no-one likes a bully