I think that this would be a great move for Apple. Although the vast majority of us on this website are mac users, and think everone should switch to everything mac, its obvious that not everyone will switch. But that does not mean that Apple will not have sucess in non-MacOS related products. Obvious example is the iPod. One of apples strong points is its design and uniqueness of features, etc. Such as why you see so many iMacs or other Apple computers on TV and in movies. Most pcs are grey/black boxes, where the iMac for example stands out. If they were to make this product so that it stands out it could be very sucessfull, and they could make money off of Windows users, such as what they are doing now with the iPod and iTMS. I seriously doubt it beeing any sort of appliance, but more likely a multi-media related device. Apple has no back ground with food preperaton etc, but they are obviously working with multimedia very heavily. I also don't think it would anything quiet as "first of its kind" such as a Wi-Fi picture frame etc, but they have been a pioneer in many areas for the past twenty odd years. The obvious idea would have to be a tivo/dvd-r/stero/iPhoto top box device or somthing. It is possible that they could move into the TV market, but I don't see Apple really following all the other computer companies making TVs. If they did make a good TV I would buy one.