Generally I agree with most of what you said...
Having said that, i don't think I would use Microsoft as a model for how anything at all should be done. They are an increasingly irrelevant company in my opinion. And even if you don't agree with that, you surely must agree that they have done a pretty piss poor job of generating any kind of hype or excitement at all about any one of their products, for a very long time.
For Apple to redirect their home page to the live event page is astounding to me.
It seems as though tomorrow is the equivalent of Apple sliding all of their chips to the middle of the table and saying, "all in". At this point, I fully expect to be blown away tomorrow.
For a normally slow and steady company to be ratcheting up the hype like this, it must be a big deal. Either that or tomorrow will be the biggest letdown in the Apple world in years.
Yes.
This will be the classic "Apple making us want something we didn't know we wanted" scenario.
Then once we have one, we'll wonder what we did before them.
And everyone who bitched and griped about a wearable will be the 1st kids on the block touting the glory that is "the wearable."
We've seen this play out before...
Tomorrow's gonna be fun.
Apple Store is down!
No offense but as someone that is tired of the tiny screen, I hope that a the only 4" iPhone offered after tomorrow is the 5S.
Like many companies, it's not often easy to see what's going on, when you have bright and shiny things to look at:
As said earlier, PC's running windows have about 85% worldwide share.
Apple has about 7%
Whichever way you look at it, it's hard to consider that "Irrelevant"
First, I did not say Microsoft was irrelevant. I said "Increasingly Irrelevant". Big difference, so please don't use only one word of my statement.
To your point: I really would never think to point to market share of desktop pc os as a gauge of how relevant a company is. There are many problems with this approach. The most glaring problem is the decreasing importance of desktop computers in most consumers lives. But lets use market valuation for an illustration. One of these companies has a current market value of 589 Billion. The other has a valuation of 382 Billion. Which has the higher value? Apple.
Let this sink in for a moment! The company many ridiculed and said would go out of business just a handful of years ago.. isn't far from DOUBLE Microsofts value. This is beyond astonishing. Apple has market dominating products.
Note: You can lose money and market share in an instant.
You don't lose market share in an instant.
Sure money is nice, but number of long term customers in the backbone.
And then of course there's how this plays out over the next 2-3 years: other companies play catch up with Apple; then they start to add a few genuinely useful features that Apple doesn't have; then the Apple haters start to point this out and finally the Apple haters call out the features that the Apple product has that were in existence beforehand as though their existence was all that mattered and not the fact that they were disparate and unuseable!!!!
Of course this is the MASSIVE test for Apple. It is the first time in 17 years that they attempt something groundbreaking without the input of SJ. This is, in many ways, Tim Cook's defining moment.