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Apple in Talks to Acquire Beats Electronics for $3.2 Billion [Updated]
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If you think this is about hardware, then you're not paying attention.
Why build a streaming service when you can buy one that already has all of the contracts and technology in place? Buy it, integrate it, and profit.
Why build a streaming service when you can buy one that already has all of the contracts and technology in place? Buy it, integrate it, and profit.
It's not about the service. There is nothing technically challenging about creating a streaming service, it's all about the contracts. IF apple is willing to pay 3 billion for the music, I am sure we would have a spotify like service from Apple already.
That you put Bose and B & W in the same sentence shows that you know little about audio to be suggesting that Beats is terrible.
Though...
Beats is terrible.
So is Bose.
B & W is in a totally different league and I typically don't like talking down to people, and I apologize, but it's just colossally ridiculous to be talking about B & W in the same league as mainstream garbage like Bose and Beats.
Patented Technology
I don't think it's about the headphones, Apple will probably keep that away from their product in their own brand...
I think it's about:
1. The streaming service
2. Hardware Technology. I tested an HTC 8X Windows phone with integrated Beats circuit, and I have to say, even with regular earbuds, when 'beats' is turned on, sound is truly incredible.
You would never see me buy beats headphones, but I don't mind them integrated in the iPhone just like they were with that HTC 8X
I don't think it's about the headphones, Apple will probably keep that away from their product in their own brand...
I think it's about:
1. The streaming service
2. Hardware Technology. I tested an HTC 8X Windows phone with integrated Beats circuit, and I have to say, even with regular earbuds, when 'beats' is turned on, sound is truly incredible.
You would never see me buy beats headphones, but I don't mind them integrated in the iPhone just like they were with that HTC 8X
Maybe Apple will include a pair of Beats with every iPod instead of earbuds
That would be a downgrade.
To think that this is not a good buy is the same thing as not having confidence in Apple making the headphones better. And for those knocking the beats brand.....you are foolish. The brand itself is very strong. I'm assuming Apple has plans to build better quality headphones to go with the strong brand itself. Like many, I believe a big part of the decision to buy was the streaming service. With the iPhone, music service, speakers, and Headphones, Apple will control the the entire music experience. Especially amongst the younger generation.
And I'm assuming HTC will have to stop using the technology in their phones and Apple will implement it in theirs somehow. That will be a huge plus.
And I'm assuming HTC will have to stop using the technology in their phones and Apple will implement it in theirs somehow. That will be a huge plus.
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WTF? Seriously... Apple stands for beautiful looking products, which may have their price but also stand for great quality.
And now this? Really? Those totally overpriced fashion headphones sounding not even half as good as you'd expect for that price?
Very silly move. I hope they just take the streaming service and discontinue the headphones.
And now this? Really? Those totally overpriced fashion headphones sounding not even half as good as you'd expect for that price?
Very silly move. I hope they just take the streaming service and discontinue the headphones.
Jesus, if Apple ends up supplying crappy Beats headphones with each purchase I'm going to seriously rethink buying Apple products. Talk about going for the younger generation.
Why didn't they buy Sennheiser? Or one of the small pro audio companies?
Why didn't they buy Sennheiser? Or one of the small pro audio companies?
So, what does this mean for Beats? Does it mean that Beats technology will no longer appear in any other devices and that Apple products will gain this technology? Or does it simply mean that Beats will continue as they are with guidance from Apple?
Well I wouldn't mind getting a pair with every iPhone purchase.
As long as I don't have to be seen walking around with the beats logo on each ear.
If Apple is doing this for the Beats audio products and brand name then it is a horrible decision. However, I think Jimmy Iovine may have connections with Apple over the Mastered for iTunes effort and historically through Steve Jobs, so I can see an "in" there through Mr. Iovine.
I'm not saying that this makes it "right," but this could be a case of making a deal based primarily on who knows who in the industry.
I'm not saying that this makes it "right," but this could be a case of making a deal based primarily on who knows who in the industry.
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People may not like Bose's acoustics, but their noise canceling is pretty excellent. This whole idea got me thinking of the iPhone using noise canceling to hear better while on the phone in a noisy place. That would be nice.
Again, I understand this is pretty off topic.
Again, I understand this is pretty off topic.
Unless they are going to make a major shift in the way that they operate as a business, Apple does not buy companies to allow them to continue operating (I can't think of a single one).
They want the patents, technology, and people. In this case, they want the streaming service.