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Apple is in talks to acquire rapper Jay Z's streaming music service Tidal, reports The Wall Street Journal, citing "people familiar with the matter." The talks are said to be exploratory and "may not result in a deal," but Apple is considering the purchase to bolster its Apple Music service.

A Tidal spokesman told The Wall Street Journal that Tidal executives had not held talks with Apple, and the terms of the deal are unknown.

tidalstreamingmusic.jpg

Tidal, which launched in 2014 and was acquired by Jay Z in January of 2015 before a March 2015 re-launch, is a subscription-based music service that advertises high-quality lossless audio and high-definition music videos. Tidal offers two tiers of service, a standard premium option for $9.99 per month and HiFi for $19.99 per month. Tidal has 4.2 million paying subscribers, and as of March, 45 percent of those subscribers paid extra for the hi-fidelity tier.

Positioned as one of Apple Music's major competitors, Tidal has clashed with Apple in the past. In February, Apple was in talks to exclusively debut Kanye West's album "The Life of Pablo," but West pulled out of talks and opted to debut his album on Tidal.

Tidal's strong connection to artists like Kanye West, Beyonce, and Madonna is one of the reasons Apple is mulling an acquisition. Apple has made a major push into both exclusive and original content with Apple Music, luring artists like Taylor Swift, the Weeknd, Eminem, and more into offering up Apple Music exclusives.

Today is the one-year anniversary of Apple Music, which first debuted in 110 countries on June 30, 2015. As of June 2016, Apple Music has more than 15 million paying subscribers.

Article Link: Apple in Talks to Acquire Jay Z's Streaming Music Service Tidal
 

swingerofbirch

macrumors 68040
Kind of interesting how the streaming services have come down to black-artist-owned (Beats and Tidal) and Swedish-owned (Spotify). I think it's reflective of the biggest influences in music today. The most popular music are forms that come from recent inventions in black music like hip-hop, rap, rhythm and blues. And the most popular music is also often produced in and exported from Sweden and still to this day very influenced by ABBA type sounds (I know people don't hear it, but it's there). If you look at the top hits in any one year, a lot of the production takes place in Sweden, a country with a population only the size of Virginia.
 

radiology

Suspended
Feb 11, 2014
377
1,389
Westlake, OH
Wow! Apple executives must really love RAP music! They are investing massive amount of money in anything related to this music style.

It's kind of interesting to think that many of these artists have written so much homophobic or sexist stuff.

Before you comment on my post, let me say I don't dislike RAP music or the RAP culture. It's just not favorite.
 

AppleFan91

macrumors 68000
Sep 11, 2012
1,732
3,470
Indy, US
On the suface it looks weird, that being said..
• All exclusives of Tidal would probably go to Apple
• Lossless music playback may come to Apple Music
• Removes a competitor
• Now you have Jay-Z, Rihanna, Beyonce and Kanye West joining Drake, Dr Dre, Eminem among others as Apple Music "enthusiasts".
To me, this is a big power play against Spotify if anything.
 
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