Apple in Talks to Bring Ads to Apple TV+

[Warfie]

I cancelled Netflix for much less.

 

[Cervisia]

The thing this misses is that the pirate-admirers are a minority. For the majority, ease of access wins out every time, and this means subscribe & ▶️

I can't link, but you can find the sources easily:

"This data measured 215 billion global visits to piracy websites in 2022, an 18% year-over-year increase compared with 2021. The U.S. unsurprisingly had the largest share of film and TV demand (i.e., illicit streams, downloads and the like) of any country, with more than 13.5 billion visits to piracy sites."

"Illegal downloading of copyrighted materials takes up 24% of the global bandwidth."

I wouldn't call having to search 10+ services for the content you want ease of access while you can source your torrents from a single site. With software like plex, configured easily even to run on NAS, it's less hassle than using multiple different platforms. Video streaming is a horrible sh*tshow compared to music streaming. I've stopped downloading music 10+ years ago and never looked back, because using Spotify or Apple Music is indeed more simple and convenient than managing it on your own.

Furthermore that's not the only way to pirate, there is a plethora of illegal streaming sites.

 

[scorpio vega]

Looks around. Am I the only one who does free 3 month trials every few months? Lol.

Me but with Apple Music lol

I'm sure there's a better word we can come up with for this.

I want to know the word lmao

 

[mrmod]

$20 Billion spent and not one show interesting enough for me to get Apple TV. Impressive.

 

[scorpio vega]

...because Apple, Inc. doesn't already have enough money...

God forbid the corporation continues to try and make more money. Because CLS9 says they have enough

 

[scorpio vega]

Bring back DVRs. The best part of having one back in the day.. was being able to skip the ads.

Somehow we are going back to where we _must_ watch ads—no thank you.

Go back to cable. 🤷🏾‍♀️

 

[scorpio vega]

Step 5: quietly renew when a show you want to watch is released without posting about it on Macrumors.

Step 6:

When said snow ends, cancel and restart step 1 to complain again.

(See all stranger things and house of dragon fans)

 

[Biro]

Apple are already an extremely profitable company so the question(s) that need to be asked is where is Apple losing money or is expected to lose money over the coming months/years that they need to introduce ad's on Apple TV+ in the UK because Apple is not about to lose money and if it does it has to make up the shortfall somehow by increasing prices elsewhere or introducing something new that causes prices to increase. In this case it's ad's in the UK.

Apple must be losing money somewhere in their business to introduce ad's in the UK, because if not Apple will be viewed as a money grabbing parasite who's only intention is to get money and keep on getting money how ever and where ever they can.

I’m actually a bit surprised that you’re asking this question. It’s fairly well known (even if unofficially) that Apple TV+ has never made money. And this very website has published pieces discussing how Apple plans to spend less on programming for Apple TV+ and is thinking about bringing in programming from other sources to boost viewership. Apple TV+ is running in the red. That said, I get the service for free from my cell phone carrier. If I had to pay I would cancel.

 

[JordanCautious]

Isn't that kinda ironic since their whole brand is privacy, but ads are meant to act on a platform where privacy isn't possible?

 

[ChrisA]

Now there will be even less reason to pay for this.

 

[turbineseaplane]

I wouldn't be surprised if they made the ad-supported option free to anyone who buys an Apple product in an effort to boost subscribers.

I think you've nailed it

Rather than giving out free trials of the non-AD infested current version, they can now give out free trials of the "AD filled tier" (which I'm sure won't be free anyhow)

This is all so gross

I still can't believe people are actually a fan of Tim Cooks Apple

He's ruined so much of what it was about at one point

 

[Chungry]

But imagine when it gets to the tipping point of everyone doing that so they could have no ads, too. Then there will be too few customers paying for the service – so the service either goes bust or they scale back the content commissions and the shows you like disappear…

Why not pay for a product you enjoy/enriches you, which in turn pays the artists & creatives involved. Seems fair.

First no one, well hardly anyone, is doing what I’m doing. The bar is too high from a technical standpoint. Secondly, I’d say good. I don’t watch TV or movies, this was a one-off for me. So I don’t care and I’m inclined to say let it all burn down. They got my prime fee, I’ll consume that show the way I want. If they don’t like it they can try and fail to stop me, but I’m not paying just to watch ads.

 

[zinacef]

Ads in Apple TV is only the beginning!

https://www.axios.com/2024/07/16/taboola-apple-news-deal

Apple partners with leading chumbox provider to sell ads

You won’t BELIEVE which company sells Apple News ads.

www.theverge.com

 

[delsoul]

For the types of shows and movies that are on Apple TV, I feel like they should pay ME to watch it.

 

[turbineseaplane]

I’m not paying just to watch ads.

Same -- I'll do basically anything else with my time on Earth

 

[webkit]

I can’t really understand why a trillion dollar company wants more revenue (as if it’s not enough) worsening their services?! It doesn’t make any sense.

How is it worsening their service? Ad-free isn't going away. They are adding an option, not taking away an option.

Besides, regardless of how much a company is worth overall, each product/service within that company should still try to be able to more or less stand on its own as far as various goals such as users, subscribers, sales, revenue, profit, etc.

 

[xmarcuswildx]

Tim Apple, for the shareholders.

 

[webkit]

When there are no ad-free options on all streaming services, customers have no choice (except not using the service, of course). What I can imagine they could do is something like paying more to have fewer ads, but not zero ads.

If that were to happen but, as I stated, ad-free will continue to have appeal to some customers and streaming services will still want to attract/keep those customers.

Only offering plans with varying degrees of ads (and no ad-free option) would still eliminate customers that only want an ad-free experience. Unless the number of "ad-free only" customers is extremely small (and all the complaining about ads on forums like this represents only a tiny portion of the population), I think ad-free will continue to be an option.

 

[anthogag]

Ads in TV+ would truly suck. Once you go no-ads you don't go back...to the boring crap known as ads

 

[grouch]

Cheaper, ad supported tiers are a good thing however injecting ads into a premium tier where no ads are expected is not cool.

 

[StevieD100]

There I was in an Apple Store yesterday looking at an Apple TV device. I didn't buy it. I think I might have escaped here.
Sorry Tim Apple, you just lost a sale. I'll skip Apple Content. I have enough free-to-air channels on FreeSat that I can record and skip the ads when playing it back.
Backwards step.

 

[freediverx00]

I already consider Apple TV of marginal value to me, given I've only liked four or five or their long list of original shows and haven't cared for any of their films. I also hate their user interface that is already 99% self-promotional advertising.

If they add actual third party advertising even for people paying for subscriptions, I'm dropping my Apple TV in the trash.

 

[freediverx00]

I'm sure there's a better word we can come up with for this.

Nah, I think Cory Doctorow nailed it with that term.

 

[turbineseaplane]

I'm sure there's a better word we can come up with for this.

(Tim) Cooking

 

[iGeek2019]

*If* I’ve understood things correctly then part of the reason the likes of ITV have seen revenues fall is because companies are holding back on TV advertising right now because of costs?