Apple in Talks with Comcast to Provide Streaming TV Service on Future Apple TV

Discussion in ' News Discussion' started by MacRumors, Mar 23, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple is in talks with Comcast about using the cable provider's network for a streaming TV service to be integrated in a future version of the Apple TV, reports The Wall Street Journal. According to the report, Apple's set top-box would be able to access Comcast's wide variety of channels for a monthly subscription, with the Apple TV receiving "special treatment" from Comcast when connected to its cable network to ensure that it would bypass congestion on the Internet for optimal streaming.

    The report also adds that Apple and Comcast are still in early discussions, and that Apple's ultimate goal would be to ensure that Apple TV users receive the same quality that Comcast's regular cable boxes receive. Apple has proposed to Comcast that users would sign onto the new device using an existing or new Apple ID, and asked for a cut of the monthly subscriptions paid for by customers.

    Apple has traditionally positioned the Apple TV as a "hobby product" with occasional refreshes adding new features. In January 2014 however, Apple revamped its online storefront adding a new category for the Apple TV alongside the categories for the Mac, iPhone, and iPod product lines suggesting that the product may be moving out of the hobby status assigned to it.

    CEO Tim Cook also revealed during the company's 2014 shareholders meeting that the Apple TV generated $1 billion last year, noting it was "a little more difficult to call [the Apple TV] a hobby these days" given its growth.

    Apple is expected to launch a new Apple TV sometime in the near future, with some rumors pointing to a refined set-top box that may include gaming and cable box-like capabilities. The move would also come as Comcast announced that it would be merging with Time Warner Cable in February, which Apple was reported to be in talks with for quite some time to provide TV shows and other media.

    Update: The Information has shared more details on Apple's future set-top box, stating that the device will feature a "dramatically overhauled interface" which will blend TV listings with apps and video from the web. The report also notes that the next-generation Apple TV will place a "big emphasis" on gaming, with Apple asking developers of iOS games to make their titles compatible with its new product so that users can play games on their TV screen using iOS devices as controllers.

    Article Link: Apple in Talks with Comcast to Provide Streaming TV Service on Future Apple TV
  2. iSRS macrumors 6502


    Mar 2, 2010
    So, could this help usher in the promise of long ago that we actually get competition? Would I have to live in a Comcast service area? Or could I get them in an area that they don't serve?
  3. Dissonance macrumors member

    Nov 22, 2007
    Boston, MA
    That'll be the day...

    Apple and Comcast are absolute opposites. I can't imagine them ever collaborating on anything without Comcast completely screwing it up.
  4. samcraig macrumors P6

    Jun 22, 2009
    Apple should aim much higher than that....
  5. AppleSauce007 macrumors newbie

    Dec 30, 2011
    Here we go again...

    AT&T bought Cingular and got iPhone. Verizon got left behind...
    Comcast will buy TimeWarner cable and get iTV. Will Verizon get left behind again?

    The start of something big? Time will tell.
  6. kds1 Suspended


    Feb 17, 2013
    New York, New York
    This is progress? No thank you. The whole point of AppleTV (at least for me) is to NOT have cable. I'm a cord cutter. What's the use if the cable company is still in play? Forget it. I'd like to see cable television go out of business some day!
  7. Dulcimer macrumors 6502a


    Nov 20, 2012
    I bet they would like to aim higher than that, but for obvious reasons that'll never happen.
  8. Yvan256 macrumors 601

    Jul 5, 2004

    I'm not sure I like the direction this is taking. We're supposed to be bypassing things like Comcast and connect directly with the media creators. :(

    With such deals taking place, Apple are giving more strength to content providers which are the useless middlemen of the 21st century. :mad:

    Can you imagine making deals with Sony so that iTunes can connect to SonyMusic servers instead of selling the music files directly to you? That's what Apple are doing with the TV providers if this is true.

    It's going to get messy, especially for international customers and probably even within big countries like the USA and Canada where exclusive deals are done by states/provinces or even counties/regions.
  9. Z400Racer37 macrumors 6502a

    Feb 7, 2011
    I. Want. Apple. To. Make. A. Good. Youtube.

    No Comcast. The stuff on TV sucks. Thanks.
  10. samcraig macrumors P6

    Jun 22, 2009
    For Apple it makes sense. For the consumer - it's not necc the ultimate scenario, now is it?
  11. alent1234 macrumors 603

    Jun 19, 2009

    unless you watch very little TV you are just going to nickel and dime yourself until you spend just as much on all the different services
  12. bobenhaus macrumors 6502a

    Mar 2, 2011
    What are you talking about? Verizon has FIOS and that is 100 x better then any ATT network. lol Both companies made about 128bill last year.
  13. BasicGreatGuy Contributor


    Sep 21, 2012
    In the middle of several books.
    Seeing how Comcast has started placing 300GB data caps on customers, I don't see this coming to fruition, unless the cap is raised or eliminated.
  14. lewisd25 macrumors 6502a

    Jul 6, 2007
    Apple should just put in HDMI pass thru on the new Apple TV and let us decide who we want to get television service from.
  15. samcraig macrumors P6

    Jun 22, 2009
    Oh - and p.s. Time Warner is just as bad and their customer service is pretty horrible.

    Apple should really work on another angle. This will not end well for them :p
  16. furi0usbee macrumors 68000


    Jul 11, 2008
  17. pheenix11 macrumors regular

    Jul 13, 2010
    Don't waste your time Apple. No one wants more Comcast, they want less.
  18. ipedro macrumors 68040


    Nov 30, 2004
    Toronto, ON
    I think this is a model that could work because it brings the confrontational providers on board, uses widespread infrastructure and takes on people's existing relationship with their tv and internet service provider.

    Instead of buying a traditional cable package and using a set top box provided by their cable company, customers would sign up for TV as part of their internet package and get a free AppleTV to access those services.

    Essentially, Apple would use a similar model to that of the iPhone. You get subsidized hardware in exchange for a plan to use an ISP's services.
  19. KPOM macrumors G5

    Oct 23, 2010
    Apple gave AT&T nearly 4 years of exclusivity with the iPhone and it worked out just fine.
  20. BuffaloTF macrumors 6502a

    Jun 10, 2008
    It's right in the OP? Apple made a deal with Cingular for iphone exclusivity, leaving Verizon out... AT&T bought Cingular...

    Apple has been reportedly working on this with Time Warner Cable as their first partner, from initial rumors.... Comcast is buying TWC. Verizon bring left out a second time....... This time FiOS being the service skipped. Just was a little bit of history repeating itself if this is true, is what was being driven at...
  21. TsMkLg068426 macrumors 65816

    Mar 31, 2009
    Apple you should be talking with Amazon to get Amazon Prime and also talk with Charter Communications to allow us to access HBO Go for **** sakes.

    Better idea Apple talk to major studios and start your own streaming service.
  22. chirpie macrumors 6502a


    Jul 23, 2010
    Anyone want to volunteer putting newer movies on that Apple TV image? ;)
  23. The Doctor11 macrumors 603

    The Doctor11

    Dec 15, 2013
    New York
    Who apple really needs to talk to is directv. :D
  24. alohamade macrumors regular


    Sep 13, 2012
    Done! :) Okay well, not the newest newest movies, but newer ones!

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