Pride, no. Savings, yes. I got a Triple Play two-year contract with Comcast for $127 per month, which was reasonable. After the two years ended, the monthly bill gradually crept up to $220 over the next year. I didn't need the land line phone, but not having it wasn't an option. I was ready to cut the cable, but Frontier (which bought out Verizon's FiOS network in my area) offered me the same cable TV and Internet package, with no land line and no contract, for $79 per month. That will increase to $99 after six months, and then to $120 for the second year. After that, if the rate goes up, I'll cut the cable and switch to their slowest high-speed Internet service for $30 per month (Comcast charges $70 per month for the same speed, if you only want Internet from them).
I was potentially interested in whatever Apple might offer, but, realistically, I don't expect it to be cheap. If they indeed plan to work through Comcast but offer a better user experience, then I'm guessing they'll charge more than Comcast. If that's the case, then I definitely won't be interested. There's more than enough good stuff for me to watch on over-the-air TV, Netflix, and various other Internet sources. Yeah, it would be inconvenient not having everything available through a common interface, and I wouldn't have access to all the cable TV content I currently watch, but I don't watch enough TV to justify paying more than $120 per month.
That's just me, though. I'm curious as to what other people would be willing to pay for a "better cable TV experience" through Apple, and what "better" would mean to you. For the record, I don't think an inexpensive a la carte model (e.g., $2 per channel) is realistic, for reasons that have been explained in other threads. Let's assume that Apple iTV would be at least as expensive as Comcast, but better -- unless you can come up with compelling reasons why it might be cheaper.