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Mentioned so far is inflation and also paying artists more. This brings up a question I’ve had for a while:

Say I have a monthly subscription to  Music of $10 but I didn’t listen to any music that month. Where does the $10 go? If I do use  Music that month, how much do I need to use for that $10 to be worth it? How is that money divided up? Even if I don’t use it?
Everyone contributes to a pool of money. The amount you pay is not allotted to you alone. You subsidize those who use more than you. Otherwise, your fee would probably be much more. And of course, we are subsidizing the students who pay much less. If they were paying their fair share, we would be paying less.
 
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Inflation is global. Someone, somewhere has to pay. In this case the people using it are splitting the costs with apple employees and shareholders. It is just like taxes, a person somewhere is paying, it is just a question of which person, except inflation is highly regressive.

#consequences
Why aren’t they increasing prices across the board? Why target only students?
 
God forbid their profits go down 0,000000000000000041%

It's better to make the broke student pay for it
There are lots of broke people who are not students, yet they have to pay $9.99. Never understood the logic of "student discounts". Students aren't the only ones on fixed incomes (all the while paying tens of thousands to go to school each semester).

And are students carrying a $1000+ phone actually "broke"?
 
There are lots of broke people who are not students, yet they have to pay $9.99. Never understood the logic of "student discounts". Students aren't the only ones on fixed incomes (all the while paying tens of thousands to go to school each semester).
Future (valuable) customers. Graduates tend to have higher living standards than non-academic peers
 
Given the inflation (soon stagflation) and the tech companies stock blows I expect everyone to be increasing prices for everything. US is having worst inflation in awhile and that means Apple costs going up and their prices will go up.
 
Mentioned so far is inflation and also paying artists more. This brings up a question I’ve had for a while:

Say I have a monthly subscription to  Music of $10 but I didn’t listen to any music that month. Where does the $10 go? If I do use  Music that month, how much do I need to use for that $10 to be worth it? How is that money divided up? Even if I don’t use it?
Now do insurance.
 
I saved a fortune by just going back to buying my music through iTunes. That is once I repaired my library after leaving Apple Music completely obliterated it and carpet bombed half my previously purchased albums. Streaming is great for finding new content but anyone holding their purse strings tightly would be better served just buying an album from time-to-time. As per Netflix and the like, streaming services are a mug’s game unless you have money to burn and like renting stuff that you‘ll lose access to if you stop paying.
 
Apple Music… hum… that’s probably the cost of shipping rising fast.
 
Mentioned so far is inflation and also paying artists more. This brings up a question I’ve had for a while:

Say I have a monthly subscription to  Music of $10 but I didn’t listen to any music that month. Where does the $10 go? If I do use  Music that month, how much do I need to use for that $10 to be worth it? How is that money divided up? Even if I don’t use it?

That would be interesting to know. I would guess different artists may negotiate different deals, based on their popularity.

I would like to point out that going from $1.50 to $2.00 is a 33% raise. That is not what I'd consider a "slight increase"!

Yes, it's only 50¢ in absolute terms, but I don't have a good sense of what is standard in these countries.

That is an interesting behavioral vs rational economic schools argument. It's 50¢, whether you go from 1.50 to 2.00 or 10.00 to 10.50; the end cost is the same; the percentage is irrelevant to the actual financial impact.

Still peopel focus on % often when making decisions. Someone will often drive a lot further to save $5 on a $10 item and not care about saving $5 on a $1000 item, when the net impact is the same. Such anomalies are useful when marketting items; and writing papers on economics.

How is it "quietly" if they sent out emails informing their customers?

Tim didn't hold a "special event."
 
Everyone contributes to a pool of money. The amount you pay is not allotted to you alone. You subsidize those who use more than you. Otherwise, your fee would probably be much more. And of course, we are subsidizing the students who pay much less. If they were paying their fair share, we would be paying less.
OK, but when each track played is worth a fraction of a penny, $10 is a lot and I doubt anyone is playing that much music to use up their full monthly amount that it needs other people’s monthly payments
 
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