Apple Increases Apple Music Subscription Price for Students in Several Countries

[citysnaps]

Apple Music costs me 27 cents per day. A bargain.

Especially for discovering new music and genres.

As much as I want. Anytime I want. Anywhere I happen to be.

On any Apple device I happen to be using. Great on my seven HomePods, great in my car blue-toothed from my phone to the radio.

Again, a bargain.

 

[I WAS the one]

I will put it this simple. If they raise the price, I move to Spotify like lightning fast. Seriously. I was a Spotify user and I just switch because of the price. Apple was lower. If the price go up. I prefer Spotify then.

 

[frownface]

I will put it this simple. If they raise the price, I move to Spotify like lightning fast. Seriously. I was a Spotify user and I just switch because of the price. Apple was lower. If the price go up. I prefer Spotify then.

That's what's nice about music. You can shop around between apple, spotify, google etc and the songs you want to listen to are always available.

I wish the video streaming services acted the same.

 

[dwaltwhit]

Umm, you know that using percentage hides the scale. Increasing the price from one cent to two cents is a 100% increase. At the end of the day it is still a one cent increase.

Agreed! I feel like the opposite is true when MR posts $100 discounts on $1,500 devices. Its like yea I love having to pay less, but its less than a 10% discount.

 

[SoldOnApple]

I hope they don't raise the price of the family one plans, it's already the second most expensive I pay each month behind Adobe.

 

[TracesOfArsenic]

Timmy loves him some money!

 

[DocMitchell]

It is shocking that so many members here don‘t realise that 50c in those states is not the same as 50c in the US. The currencies and the income vary widely.

 

[Kuckuckstein]

dont be mad at them. They are a small company and need the moneys

Yes, the increasing world wide drought makes it more and more difficult to grow apples. Farmers need our every support.

 

[GhostOS]

Very cool, Tim! Keep it up

 

[yabeweb]

We must do all we can as students to help Apple stay afloat financially during these tough times

#studentswithapple

You are kidding right? a trillion dollar company.... I understand there is some brought sea ahead, but seriously?

 

[44267547]

I will put it this simple. If they raise the price, I move to Spotify like lightning fast. Seriously. I was a Spotify user and I just switch because of the price. Apple was lower. If the price go up. I prefer Spotify then.

You’re just basing your decision on price only, not necessarily the content. Like, if you said, ‘I really like Apple Music, because it’s easy to navigate and parse through various genres of music, access my favorites, etc’. But you’re only touching on the price, which if that’s the case, you’re flip-flopping because you’re not preferable to Apple Music, you only care about the price. You seem like the type of customer that would even leave Spotify in the future if you don’t like their pricing structure, so it’s not really a loss to Apple if that’s the type of customer that you are, which also tells me that you don’t have a significant library of music either with Apple.

I’d also be curious if you actually even conducted a breakdown of the cost between Spotify and Apple Music.

 

[sir1963nz]

And thats another reason not to have subscriptions.

 

[Starscape]

As much as I feel that Apple can be relentless and shameless with its pricing structure on many products, what they’re doing with raising rates is what most companies would do. Much of it comes from the rampant increase in oil prices, which of course figure into every single aspect of products and services. It’s a sad truth that good business sense dictates that most operating cost increases are mitigated by price increases on the end product. Apple is a publicly-traded company, and they have obligations to their stockholders. It is what it is.

 

[neuropsychguy]

Spotify has the superior recommendation engine.

There’s a lot I like about Spotify but I’ve had the opposite experience. Apple Music gives me way better suggestions. I know others have different experiences but that’s one of the main reasons I use Apple Music.

 

[jlc1978]

The simplest way to HALT- even REVERSE- price increases is the masses deciding the cash is worth MORE than whatever is being offered for sale/rent. Consumers en masse choosing the MONEY instead of "I'll just pay" (for) the <stuff/services/wants> will very quickly HALT price hikes because- in the end- the sellers want the cash much, much more than any buyer should want just about ANY product/service (of course there are basic need exceptions).

That's the ultimate determinant of value - what someone is wiling to pay and what someone wants for an item. If I want my car more than the cash you offer, then that's its value to me. If we agree, we have a sale; if not we don't.

Pathetic. It should be free for students.

Why? Just because they are a student? What makes them special that they should get things for free? Who else should get it free?

 

[svish]

With this increase, I hope Apple does not increase price of the normal plan in the near future.

 

[StuBeck]

While it's easy to bash Apple for hiking prices, the real test for me is whether this also translates into increased royalties for the actual artists whose music we listen to.

It won't. They would have cited that. This is to increase their profits.

 

[jlc1978]

Absolute value isn't a fair way to evaluate it. Look at it as a 34% increase.

It is the only way in terms of impact. You are exhibiting a common response that is not rational in terms of decision making.

It’s a 30% increase. It’s like if the iPhone went from $1k to $1,300.

Not a good comparison. It's as if the iPhone went from 1k to 1k plus 50 cents. Percentages are not the rational way to look at price increases in terms of impact. 2% in an iPhone has a larger financial impact than 37% on Apple Music for Students..

 

[HobeSoundDarryl]

As much as I feel that Apple can be relentless and shameless with its pricing structure on many products, what they’re doing with raising rates is what most companies would do. Much of it comes from the rampant increase in oil prices, which of course figure into every single aspect of products and services. It’s a sad truth that good business sense dictates that most operating cost increases are mitigated by price increases on the end product. Apple is a publicly-traded company, and they have obligations to their stockholders. It is what it is.

How much oil does an intangible service like AM use? How much of ANY commodity tangibles does a service like AM use? Are supply chain price hikes "over there" affecting the costs of distributing digital music from domestic servers "here?"

It's EASY to rationalize all price increases to inflation (and/or war), pandemic-based scarcity before that, etc but AM is a service: no box, no chips, no metal (the non-rock kind ), no battery, no screens, no shipping by boat or plane, etc.

 

[citysnaps]

It is the only way in terms of impact. You are exhibiting a common response that is not rational in terms of decision making.



Not a good comparison. It's as if the iPhone went from 1k to 1k plus 50 cents. Percentages are not the rational way to look at price increases in terms of impact. 2% in an iPhone has a larger financial impact than 37% on Apple Music for Students..

Really, it's about people needing to have a good whine on a public forum about something that likely doesn't even affect them.

All in order to feel better. Even if it's only about an extra 1.7 cents per day, the sky is still falling, and Tim Cook needs to be fired.

 

[4jasontv]

It is the only way in terms of impact. You are exhibiting a common response that is not rational in terms of decision making.



Not a good comparison. It's as if the iPhone went from 1k to 1k plus 50 cents. Percentages are not the rational way to look at price increases in terms of impact. 2% in an iPhone has a larger financial impact than 37% on Apple Music for Students..

No. No, no, no. Absolute value can only be used for comparisons if the value of the comparisons are the same. iPhones and Apple Music don’t have the same value. Apple Music in the US and Apple Music in South Africa don’t have the same value.

 

[Tim Cook's Pool Boy]

That's what make competition a great thing. Don't like the price try another service out. Granted if you are in deep with Apple products have Music makes the most sense but as stated, choice is a good thing.

 

[Realityck]

I’d also be curious if you actually even conducted a breakdown of the cost between Spotify and Apple Music.

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Spotify’s user-specific playlists are a wonder, but the service is no longer competitive now that the other major players have moved to lossless or better streaming.

If you value Apple lossless that is part of the single user subscription then the cost becomes more interesting between these two services.

 

[jlc1978]

No. No, no, no. Absolute value can only be used for comparisons if the value of the comparisons are the same. iPhones and Apple Music don’t have the same value. Apple Music in the US and Apple Music in South Africa don’t have the same value.

Actually, yes - it is the same amount and has the same finicial impact - you are out 50 cents; what percentage or the base cost is irrelevant to a fiancial decsion. Most people will say, "Oh, 50 censt more on an iPhone? Who cares?" because as you point out the percentage is a lot less, but that is still not a rational response. It' still 50 cents, no matter what you spend it on and the same money out of pocket.

"Does an extra 50 cents diminish the value of Apple Music to the point of cancelling?" is a valid question but again it's the impact of 50 cents, that matters, not the percentage. If 50 cents is the difference between eating and nt eating, it matter not what product it is tacked on to that you buy.

Really, it's about people needing to have a good whine on a public forum about something that likely doesn't even affect them.

All in order to feel better. Even if it's only about an extra 1.7 cents per day, the sky is still falling, and Tim Cook needs to be fired.

It also may be loss aversion at play. If Apple cut the price 50 cents they'd consider it minor, but raising it 50 cents is evil and Tim Cook a greedy bastard.

 

[4jasontv]

Actually, yes - it is the same amount and has the same finicial impact - you are out 50 cents; what percentage or the base cost is irrelevant to a fiancial decsion.

It is fundamental to the financial decision. Consider the opposite question. An iPhone increases by $100 and so does Apple Music's monthly fee. A $110 for music streaming is very different than $1100 for a smartphone.

Most people will say, "Oh, 50 censt more on an iPhone? Who cares?" because as you point out the percentage is a lot less, but that is still not a rational response. It' still 50 cents, no matter what you spend it on and the same money out of pocket.

That only works if you are comparing things of the same value. That's why you need to use percentages.

"Does an extra 50 cents diminish the value of Apple Music to the point of cancelling?" is a valid question but again it's the impact of 50 cents, that matters, not the percentage. If 50 cents is the difference between eating and nt eating, it matter not what product it is tacked on to that you buy.

It's a matter of the discount, which is itself a percentage off.

It also may be loss aversion at play. If Apple cut the price 50 cents they'd consider it minor, but raising it 50 cents is evil and Tim Cook a greedy bastard.

No, if they cut the price $0.50 it's the same, just a different direction. It was 34% of the cost. That's far higher than inflation, even today.