All the people bitching about google glass and privacy issues are going to buy the hell out of these.
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Apple Increasing Focus on Augmented Reality Eyewear, Any Launch Still Over a Year Away
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Sadly... Money talks
The pie (pun not intended) chart is misleading. You stipulate that because it shows Apple makes 69% of it's profits on iPhones that they aren't interested in Mac hardware. Yet, the reason iPhone sales show 69% is because the rest of their line is neglected (except for services). The less hardware they have to sell, the higher percentage of total sales the iPhone becomes.
If they came out with killer Mac Pro's, iMacs and Mac Mini's, they would make MORE MONEY! Mac sales would increase, but people aren't going to stop buying iPhones. Sure, the percentage of sales that are iPhones will decrease, but revenue won't. It's all relative.
Apple is doing this... creating bubbles... creating "new fields" to have investors putting money into the company but those are projects that are mediocre at best and with no actual use. New iPhones with no innovation, wireless earbuds, Apple Watch... it is like a boutique technology company. They can go on for years with that but eventually it will collapse.
Their products are nothing new, they do not offer anything new, they are accessories. But they are "innovations" and keep investors in a "benefit of the doubt" state.
Their products are nothing new, they do not offer anything new, they are accessories. But they are "innovations" and keep investors in a "benefit of the doubt" state.
I just don't see the tech for AR being there yet. Microsoft's hololens is out, but it is also super expensive, super bulky and still extremely limited. You can't cut down on the cost while improving the other two areas.
AR definitely is the future though, long term. Just imagine no longer having to have a computer monitor at your desk, instead you put on your AR glasses and can have multiple virtual screens that conform to whatever you are working on at the time. Of course this might be awkward in open concept workspaces where it would look like two employees sitting across from each other are just staring at each other while working.
AR definitely is the future though, long term. Just imagine no longer having to have a computer monitor at your desk, instead you put on your AR glasses and can have multiple virtual screens that conform to whatever you are working on at the time. Of course this might be awkward in open concept workspaces where it would look like two employees sitting across from each other are just staring at each other while working.
"Apple first began to build a team to examine the feasibility of a head-worn device more than a year ago."
Ummm, over 5 years ago.
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Ummm, over 5 years ago.
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Would have to buy out an existing name holder and domain holder who have legitimate and defendable use.
Yeah, cause the google glasses were a huuuuuge success. Durp! Apple should just do What Samsung has done with their Gear VR goggles. Something you can slip your iPhone into and explore VR with while sitting down. Nobody wants to walk around with dorky VR glasses all the time. First, as great as Apple is at designing....they look Stupid! And secondly...they aren't practical.
But that's a chicken and egg question. Are they not doing anything with them because they don't make money? Or are they not making money because they don't do anything with them? It's a vicious cycle at this point.
Implemented correctly, it would be pretty awesome.
The problem with Google Glass in my opinion is the technology just wasn't there yet. But when it is, it will be amazing, and it won't look dumb as hell like it does today either.
I actually need something like this. The industry prays on people with reduced vision. The last AR kit I tried was about USD5k. I have RP, BTW.
But I'm sure Ol' Jonathan Ivy will screw it up somehow so MR-10 lenses can't be made to fit. He has made it a struggle to use every other Apple product for me so why not this one?
But I'm sure Ol' Jonathan Ivy will screw it up somehow so MR-10 lenses can't be made to fit. He has made it a struggle to use every other Apple product for me so why not this one?
Yup. It's a mistake think that the only approach to AR is eye ware. Google went full geek with Glass and see where that got them. To succeed where Google failed, Apple has to come up with something that is both useful to a general audience, and socially acceptable to use.
AR if done right can be great with various applications. Mostly just for information so very much a consumption type of technology. Apple will integrate into iPhone and possibly release "iGlass" once the technology is ready. Reality is mobile and wireless technologies is where primarily Apple is heading these days.
Oh geez, I can now see "Apple Glass" incoming in 3, 2, 1...just kidding. I'm sure Apple and Andrea Ahrendts will be loving potential relationships with all the top eyewear design brands such as Prada, Polo, Calvin Klein, Ray-Ban, etc. Imagine the Special Edition version with diamond-encrusted frame and gold-plated ear temples selling for only $10,000 per pair? 
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Apple's pretty smart about timing of its new product launches. Google Glass failed because it first and foremost looked lame for the every day consumer to wear. Plus it cost way more than a standard pair of prescription glasses or sunglasses (at about $1,500). Apple wouldn't make these same mistakes.
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"Investors" are not stupid. And I assume you mean shareholders. Shareholders are buying and selling the stock on many more data points than just potential new products and product categories. (or bubbles as you call them). Most have been buying it based on the upcoming super cycle for iPhones. And that is pretty much it during that most recent run-up.
Your post seems to imply that Apple is a company looking to raise it share price with mediocre (perhaps pretend?) product ideas. You may want to do a bit more homework.
Apple is a long term value stock that at times morphs into a growth play (or vice versa depending on the portfolio manager you ask).
Go talk to some owners about the Airpods and let us know if you don't think they are anything new. You'll also find out how Apple will be tying together other new products with the Airpods.
I think you'll find out that people who have been buying the stock are not those folks being duped into a "benefit of the doubt" scenario.
I'll be happy to give you 10 cents on the dollar, 20 cents if you haggle, for your shares if you have any. I assume you are looking to dump them before the collapse.
In Apple's current way, the "science project" becomes ready-for-prime-time when strapped with:
1. four to five anodized colors, and/or
2. 10^2 strap/body finishes.
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People are distracted enough with smartphones. This would make things far worse. We dont need basically an Apple watch strapped to our eyeballs. A heads up display for the car would be far more practical. Otherwise, im afraid it would basically be like strapping an electronic ad server to your head. Sorry, no thanks.
Right. As long as Apple isn't displaced by a startup disruptor, Apple is a mature company providing a high quality, consumable commodity. I'm not convinced tech companies last too long in Buffett mode. Time will tell.
AR and VR are not the same thing. Nobody wants to walk around with dorky VR glasses all the time because they literally couldn't see where they were walking. VR is complete immersion.
Seriously, now.
One application of such wearable tech would allow the projection of "closed captions" from AI-enhanced, real-time, speech-to-text transcoding, targeting the hearing impaired.
Hearing loss is a serious problem, not just among the elderly.
Gonna be funny to see how many love it after slating the Google offering as somethign nobody wants.
Both Glass and Hololens have been geared towards commercial applications instead of consumer. Glass, as a consequence of no one wanting to have the feeling of being publicly spied on. Hololens had that intent from the beginning. Both projects are coming along nicely in the commercial arena.