Apple Increasing iPhone 5s Production by 75%, Cutting iPhone 5c Orders by 35%

[TC03]

That's kind of a ridiculous way to phrase it unless the implication is that supply/availability is the main driver of demand for one model over the other.

No it makes sense. I don't see your point.

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Like I said, you are way over thinking this.

He's not. His thought process is actually quite simple. He just use lots of words because people aren't very understanding. It all boils down to one thing: various colors are appealing to people who like colors ('personal expression'). That market is new for Apple, obviously.

Not overthinking, just a simple observation.

 

[TC03]

IPhone 5s is comming out next friday in Spain, so ill be at 6am infrnt of Apple Store to get the gold one, because my gf birthday was a week ago and I promised her the Iphone. If its out of stock on day one morning, ill be rly pissed...I have a insider who told me the wait list is so big and the stock expected so low, that I wont be suprised is there is shortage until februrary or even until march, and for a company (which i love some much) that has 100 bilion in cash, its lame, rly lame..

Your insider is making stuff up.

 

[ColdShadow]

I've said this before 5c should only be manufactured in limited numbers (if at all) and only for children/young kids..no one should take it seriously,it doesn't deserve to have Apple logo on it.
they should also ban the sale of those god awful crocs style covers,I have never seen anything that ugly in my entire life.
5S on the other hand is another worthy showcase of typical Apple design and quality.

 

[g88bo]

I've said this before 5c should only be manufactured in limited numbers (if at all) and only for children/young kids..no one should take it seriously,it doesn't deserve to have Apple logo on it.
they should also ban the sale of those god awful crocs style covers,I have never seen anything that ugly in my entire life.
5S on the other hand is another worthy showcase of typical Apple design and quality.

you're banning white from your life?

 

[MellowFuzz]

Axe the 4S, downgrade the 5C internals to the 4S's, slap it into a 3.5" plastic body and price it crazy cheap. Now that'll sell like hot cakes Lol

Damn right. And it'll would get more global users into the Apple ecosystem for the future, ensuring the primacy of iOS as an app development platform and recurring software-based revenues e.g. iTunes, App Store.

This iPhone 5 screen size is awkward - it doesn't have the pocketability of the 4S and doesn't have the utility of a A5 paper-size.

 

[Catonow]

You all can be as politically correct as you'd like, but the fact is, most males tend to prefer darker colors to the pastels that constitute the 5Cs. (And no, telling us that you, personally, or your nephew or cousin wouldn't mind a lime-green phone does not negate my point. Anecdotal evidence doesn't trump marketing reality.)

I think Apple made a big mistake by not including at least one "masculine" color in their 5C line. They basically turned off close to half of their potential buyers.

It wouldn't even have to be black. They could have included an option in, say, navy, dark gray, or mahogany brown.

I suspect Apple is discovering this and will remedy it with the 6C. Look for black or another darker color in the next generation.

 

[Piggie]

surprised ... not.

why buy a year old device in a cheaper to produce package if u can get the most recent one for 100€ more

Exactly right.

Why buy "el cheepo hair shampoo" for 80 cents when the brand new luxury version is a dollar ?

If it was like 50c vs $1 then you may consider it.

 

[Four oF NINE]

What MAN would walk around with a 5c with its girly colours

I don't understand people that consider colors gender specific. These are great vibrant tropical colors, and with the cases, one can mix and match colors.

I've tried the visualizer where you can try different phone/case combinations, and none of them are bad.. If they had the internals of the 5S I wouldn't be unhappy with that. The biggest decision would be which color to choose, yellow with blue case? White with red case? Green with black case?

 

[cube]

If Apple had sold last year's phone with the usual discount instead of this money grab, people would not be complaining.

 

[BritMac]

I wish your profile would be discontinued because what you are saying is C*** and who spells crap like that?? Not to troll, God Bless America?

Are you not big fan of STARS, SIR?

 

[Piggie]

I don't understand people that consider colors gender specific. These are great vibrant tropical colors, and with the cases, one can mix and match colors.

I've tried the visualizer where you can try different phone/case combinations, and none of them are bad.. If they had the internals of the 5S I wouldn't be unhappy with that. The biggest decision would be which color to choose, yellow with blue case? White with red case? Green with black case?

Do you drive a bright pink car, and go to work in pink cloths?

 

[MyopicPaideia]

Apple expanding its release of the 5s?

Excuse me if this has already been mentioned, but a 75% global increase in orders of the 5s likely has a lot to do with the fact that the device is going be rolled out into most of the other major global markets within the next weeks and months right? So not much of a surprise there??

The 35% global decrease in 5c orders, however, means that not only is the 5c not selling much in markets already released, but Apple is assuming they will receive the an even worse reception in the rest of the world.

If of course the report is remotely accurate and reliable and refers to global orders...

I mean there probably is a product mix change element to it, but I would guess it has more to do with their planned sales demand in those markets that haven't quite gotten the new hardware yet.

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I don't understand people that consider colors gender specific. These are great vibrant tropical colors, and with the cases, one can mix and match colors.

I've tried the visualizer where you can try different phone/case combinations, and none of them are bad.. If they had the internals of the 5S I wouldn't be unhappy with that. The biggest decision would be which color to choose, yellow with blue case? White with red case? Green with black case?

Dude, you are one guy - all marketing history and statistical research points towards men not being interested in light or pastel shades of the primary and secondary colours, whereas rich or dark tones of the same colours appeal more to men and less to women. This is true in both western and eastern societies.

 

[Boomish69]

it goes to show how up their own bottom Apple have now become, they simply have no idea what people want. everyone here is posting messages of "no surprise there" etc etc.. as others have said who would bother buying a 5C given the fact it's the same as last years model and the cost isn't far off the far superior 5S..lol jeez they have simply lost the plot..what a shame
They should have had a 5S both large and small screen and a super low cost I mean as in real low cost 4S or 5 they would have swept away the competition. This gives Android yet more time to bring our hugely popular phones!

 

[skaertus]

it goes to show how up their own bottom Apple have now become, they simply have no idea what people want. everyone here is posting messages of "no surprise there" etc etc.. as others have said who would bother buying a 5C given the fact it's the same as last years model and the cost isn't far off the far superior 5S..lol jeez they have simply lost the plot..what a shame
They should have had a 5S both large and small screen and a super low cost I mean as in real low cost 4S or 5 they would have swept away the competition. This gives Android yet more time to bring our hugely popular phones!

No. Apple is being exactly the same as it has been. Innovations come at a slow pace, but they are significant. I agree that the iPhone 5c has nothing new about it (apart from the colorful plastic case, which adds nothing to its functionality), even though Apple is strongly marketing it as a brand new product. It may have been a shot in the foot. I won't buy it, as it's the same product as I have (the iPhone 5), but with an inferior and heavier case.

But then, again, when was it the last time Apple surprised you?

 

[Goratrix]

IThese are great vibrant tropical colors

No, they are not, and that's the problem. These are vibrant colours that actually appeal to men:

The iPhone 5C are washed-out pastels, not vibrant. The Lumias have vibrant colours, similar to those car colours.

 

[d0nK]

No surprise.
The 5C is not cheap enough considering the plastic material it is made from.

Bigger Apple profit margins only wash with the stockholders, not the people.
A better balance for market share would be refreshing. Make it £100 cheaper.

 

[paulsdenton]

The jury is still out on this whole issue. Wait until both phones are completely rolled out worldwide and a year of experience, especially in China, is known. The biggest carrier in China hasn't yet sold a single iPhone, but is now permitted to do so.

 

[KPOM]

$300, off-contract, and those figures would be reversed

And Apple's profits would be worse. Apple wasn't gunning for the mass market with the 5c. I do think they thought that the 5c might sell better than it has so far, though (i.e. better than "last year's iPhone" has traditionally sold). There is probably a limit to the number of 5s that they could make at launch, and they might have figured it was better to see if they could produce, say, 10 million iPhone 5c rather than 5 million 5s with the same capacity and see if they could sell them while they optimized the 5s production facilities.

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No surprise.
The 5C is not cheap enough considering the plastic material it is made from.

Bigger Apple profit margins only wash with the stockholders, not the people.
A better balance for market share would be refreshing. Make it £100 cheaper.

And they may eventually do that. Let's see how long the 4s actually stays in the lineup. But they also don't want the 5c to actually cannibalize from the 5s, so they won't price it significantly lower right away.

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it goes to show how up their own bottom Apple have now become, they simply have no idea what people want. everyone here is posting messages of "no surprise there" etc etc.. as others have said who would bother buying a 5C given the fact it's the same as last years model and the cost isn't far off the far superior 5S..lol jeez they have simply lost the plot..what a shame
They should have had a 5S both large and small screen and a super low cost I mean as in real low cost 4S or 5 they would have swept away the competition. This gives Android yet more time to bring our hugely popular phones!

Apple has no real incentive to come out with a super low cost iPhone. It represents half their profits. Apple doesn't need to have the #1 market share. It just needs enough market share to be relevant to developers and other third parties. They may tweak the 5c pricing (or that of its successors), but I don't ever see them releasing a $300 phone, just as I don't ever see them releasing a $150 iPad.

 

[MYB]

I was going to say something along those lines. The 5C makes the 5S look that much better so more people get the 5S than otherwise would have, plus some people are getting the 5C, too and it's not as though Apple loses money on either.

But, doesn't the price PREVENT people with a smaller budget from purchasing either phone? Just asking.....

 

[Rogifan]

I love how people talk about the 5C bring inferior because its plastic when most people have their 5/5S in a non premium, often plastic case so it doesn't get scuffed and scratched.

 

[Rogifan]

I'm not convinced that Apple would drastically change their mid-range phone merely because expensive production line costs. In general this company has ignored production costs when producing their complex hardware designs. I seriously doubt Apple would risk their mid-range phone just to squeeze out some additional profit margin. They didn't do it with the 4 and the 4s when these two were relegated to the mid-range and low-end categories.

The 5c has everything to do with market strategy. For instance, if younger people tend to buy the mid-range/low-end iPhones then a range of plastic color choices would likely appeal to them more so than white/black/gold metal.

As you said previously, last year lots of people were still buying the 4S even though the 5 had LTE and a bigger screen. I see the 5C as product differentiation and a way to make the mid tier phone less complicated to produce. This is a long tail play. Tim Cook has said many times over that Apple is all about the long term. I see this as part of that vision.

The other thing is no one at Apple ever said the 5C was intended to be a cheap phone for China. It was the media, bloggers and Wall Street analysts that predicted it. Dinging Apple for not doing something it never said it was going to do seems a bit odd.

 

[6749974]

Thinking is good but overthinking isn't. You don't make multibillion dollar decisions based on brand image and halo effects. Come'on it's much more simple and logical. Manufacturing expensive, that is it.

Operational efficiency is always a goal, yes. But it's not without Apples capabilities to make an infinite variety within a spectrum of inexpensive to expensive phones, with varying margins of profit. But they chose this specific tactic to fulfill a very specific strategy. That strategy is what I'm referring to.

I'm sure there's even more to it but I don't want to over-think it

They didn't pick "more colors" for operational efficiency. Its less expensive to have just black and white plastic. The colors is a very market-psychology based decision.

 

[AZREOSpecialist]

The iPhone 5c was Apple bowing to Wall Street pressure for a "cheaper" iPhone. My advice to Apple would be to ignore Wall Street and keep doing what it's been doing.

 

[alexgowers]

I've said it before but the 5c is too expensive and the choice if colours was really poor.

Transparent, chrome, muted colours even Matt grey would have worked towards increased sales.the 5c has no it factor at all!

 

[Aluminum213]

I don't get it, why don't people want a slightly cheaper priced and significantly cheaper made plastic phone with 1 year old tech?