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Apple Inks Deal for Emily Dickinson Series Starring Hailee Steinfeld

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Apple's latest original television series is a half-hour show about the life of poet Emily Dickinson, which is set to star Hailee Steinfeld, reports Variety.

Apple recently gave a straight-to-series order for the show, which is described as a "comedic look into Dickinson's world" that explores the "constraints of society, gender, and family from the perspective of a budding writer who doesn't fit into her own time."

Image via Shutterstock​

Emily Dickinson was a prolific American poet known for short lines, slant rhyme, and irregular use of punctuation. Much of her work focused on death and immortality, and she lived a reclusive life.

Hailee Steinfeld will take on the titular role of Emily Dickinson. Steinfeld, who is also a musician, is known for her roles in "True Grit," "Pitch Perfect 2," "Pitch Perfect 3," "Ender's Game," and most notably, 2016 coming of age film "Edge of Seventeen." The Emily Dickinson show will mark Steinfeld's first serious television role.

Alena Smith, who was previously a writer on "The Affair" and "The Newsroom," will serve as writer and executive producer on the series. David Gordon Green, known for "Stronger," Red Oaks," "Vice Principals," and "Pineapple Express" will direct.

Apple has more than a dozen original television shows in the works, which are outlined in our Apple TV roundup. It's not yet clear when we will see the first of the shows debut and on what platform, but rumors have suggested they could start launching in 2019. The first of Apple's shows was picked up in October of 2017, so a 2019 timeline makes some sense.

Article Link: Apple Inks Deal for Emily Dickinson Series Starring Hailee Steinfeld
 

brendu

macrumors 68020
Apr 23, 2009
2,444
2,423
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This looks like it will be fine and has talent behind it but Apple has so far not shown that they are making anything I want to watch. I guess I’m just an old sci-fi dork who doesn’t get “mainstream” tv these days.
 
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paulcons

macrumors regular
Apr 3, 2017
117
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New York City
One could say they are no longer REALLY creating a "great tech consumer experience." There's a load of issues that worked 100% even back in OS9 that simply no longer work. They sure ARE good at monetizing, big time. Expect these to be exclusive as itunez rentals for 5-8 bucks per show. Not in the least interested.
 

GermanSuplex

macrumors 65816
Aug 26, 2009
1,123
23,413
Apple's original content is shaping up to be some sort of library for those too old for Disney but not old enough for Lifetime. Almost all of their music exclusives revolve around rap/hip-hop or pop and their original content looks similar. No diversity. I'm more of an R&B/Soul guy, new and old (not the rap they call R&B today).

Having these shows or those exclusives isn't the problem, but is there anything different for others? The closest they've came is the rumors of some sort of science show or reboot, don't even remember the show as I'm not into things like Star Trek/Star Wars/etc. But a lot are, so at least it was different from the other stuff that's been circulating.

As a streaming music service, its great, but I'd really like to see some stuff on there thats a departure from the high-school scene.
 

Return Zero

macrumors 6502a
Oct 2, 2013
845
2,015
Kentucky
Emily Dickinson and her life was anything but comedic. She suffered from depression and rarely left her home. She had a morose fascination with death. I guess slanting history so generation X, Y, or Z will tune in, is the goal with this series.

Should have won an Oscar for True Grit.

I agree on both fronts. Questionable premise for a show, but a stellar actress who can draw the viewership.
 

zachlegomaniac

macrumors 6502a
Sep 20, 2008
743
320
Emily Dickinson and her life was anything but comedic. She suffered from depression and rarely left her home. She had a morose fascination with death. I guess slanting history so generation X, Y, or Z will tune in, is the goal with this series.

Very strange. I was wondering if they'd market it as a comedic take on a very dark and sad existence, but in and of itself that would be bizarre.
 
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ThunderSkunk

macrumors 68040
Dec 31, 2007
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I guess slanting history so generation X, Y, or Z will tune in, is the goal with this series.

X doesn't need it slanted. We're already loaded up on antidepressants thanks to growing up under Boomers, so we're ready for anything millenials can throw at us. ...if only millenials would pay enough attention to us to bother. Come on millenials, we can be cool too, please love us lol

Come to think of it, X is aptly named. By the time the Boomers finally die off and get out of the way in management and government, we'll be old farts too, and the enormous mass of millenials will swamp any influence we may have had completely. The big crisis of the boomer debt will barely fall on our shoulders, and with our shrinking lifespan having us dying off within about 5 years of then we won't hold the solutions, so all focus will land squarely on our adult kids, and finally, the whatever/nevermind generation will be X'd out of history completely as a total dud. Missing generation is right.
 

Chupa Chupa

macrumors G5
Jul 16, 2002
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Emily Dickinson and her life was anything but comedic. She suffered from depression and rarely left her home. She had a morose fascination with death. I guess slanting history so generation X, Y, or Z will tune in, is the goal with this series.

You mean like Baby Boomers like yourself do with Masterpiece Theater. Do you think Mr. Selfridge, Victoria or Jamestown is a 100% factual account of those respective people or periods? No, they are, as they say, "based on history." Speaking as an X who actually enjoys period dramas, I know the difference between true historical accounts and historical drama. I think if you are watching that kind of stuff then an interest in history is a prerequisite or its just old people in funny clothes and accents.

As for a show on Emily Dickinson, seems like a dud. Amazon had what I thought was an enjoyable series on Zelda Fitzgerald, F. Scott's wife. But it was axed after a season for lack of viewers. Problem is most people don't know who these historical people are to be interested in watching a show about them. It works on PBS because viewers are more educated and also because PBS doesn't need to turn a profit and also doesn't actually produce the shows, just licenses them from London studios.
 
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jimbobb24

macrumors 65816
Jun 6, 2005
1,330
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If done well there is a market for this. We juice Emily Dickensons life and it’s just a period piece about a lady who write poetry on the side. But there is a market for well done period pieces.
 

Elmo1938

macrumors member
Oct 29, 2014
78
42
NYC
Madness

getting into an ego driven business they know nothing about. It will be great for Apple senior management to be part of the Hollywood set. They will get their egos massaged by professional suck-ups.

If they want into that business, make an acquisition: Twitter? Fox[for sale]? even Disney.

I wonder if their Board is asleep? or perhaps wants to partake of some show business glamour.
 
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Mr. Dee

macrumors 68030
Dec 4, 2003
2,584
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Leave this stuff to Netflix. I haven't seen one thing that Apple is proposing to bring to our screens that I'd consider watching.
I think ultimately, Apple will just work out a deal and buy Netflix. Its just that, they don't like spending money and prefer to create their own and battle it out for a while.
 

xalea

macrumors 6502
Jan 12, 2017
291
806
Who exactly is the audience for this kind of programming? Those who can't pull themselves away from listening to NPR and drinking green chai tea? I mean, come on. This is fine if part of a large library of content, but it's hardly something that is going to excite the masses (or even a decent amount).

Also, if I could go a few days without seeing the word "gender" in relation to a marketed entertainment product that would be great.
 

robbyx

Suspended
Oct 18, 2005
1,152
1,128
If Apple shouldn't be doing something, is precisely producing original content. Just focus on what you've always done best, creating great tech consumer experiences.

I agree. I think this is a waste of resources and could tarnish their brand if these shows aren’t wildly successful.
[doublepost=1527745545][/doublepost]
I think ultimately, Apple will just work out a deal and buy Netflix. Its just that, they don't like spending money and prefer to create their own and battle it out for a while.

I highly doubt that. Netflix won’t be cheap. That big Apple cash pile would largely disappear. I think they missed their opportunity to buy Netflix. Netflix would be a very foolish purchase for them to make at today’s valuation.

Is Apple building a full-blown Netflix competitor? Seems risky. Netflix is so far ahead. Something like HBO? Not a ton of content but access to recent films and some original programming? Seems more likely to me. I’d definitely subscribe to an Apple video service that gave me access to iTunes content. Original programming would just be a bonus. So far I’m not terribly interested in any of the forthcoming Apple originals.
 

Someyoungguy

macrumors 6502
Oct 28, 2012
273
291
X doesn't need it slanted. We're already loaded up on antidepressants thanks to growing up under Boomers, so we're ready for anything millenials can throw at us. ...if only millenials would pay enough attention to us to bother. Come on millenials, we can be cool too, please love us lol

Come to think of it, X is aptly named. By the time the Boomers finally die off and get out of the way in management and government, we'll be old farts too, and the enormous mass of millenials will swamp any influence we may have had completely. The big crisis of the boomer debt will barely fall on our shoulders, and with our shrinking lifespan having us dying off within about 5 years of then we won't hold the solutions, so all focus will land squarely on our adult kids, and finally, the whatever/nevermind generation will be X'd out of history completely as a total dud. Missing generation is right.

For the rest of Thunderskunk's wedding toast, please write to P.O. Box 13, Desolation, NY 86666
[doublepost=1527765905][/doublepost]
Who exactly is the audience for this kind of programming? Those who can't pull themselves away from listening to NPR and drinking green chai tea? I mean, come on. This is fine if part of a large library of content, but it's hardly something that is going to excite the masses (or even a decent amount).

Also, if I could go a few days without seeing the word "gender" in relation to a marketed entertainment product that would be great.

It will be interesting if the viewership is, indeed, so small that they start making desperate, last-ditch efforts, like dropping in non-sequitur car chases or naked breasts. After Emily strains and struggles to pen her latest garden poem, she and two other Ford Quadricycles engage in a low-speed chase as horses saunter past the "excitement".
 

wigby

macrumors 68000
Jun 7, 2007
1,972
1,539
If Apple shouldn't be doing something, is precisely producing original content. Just focus on what you've always done best, creating great tech consumer experiences.
What about those great customer experiences with no 4k Disney content for the same price as other studios or that great customer experience when Amazon Prime video wasn't supported on AppleTV for years or Netflix not included in the TV app? These are all things that can be avoided or at least assuaged by creating and streaming one's own original content.

Apple's mantra for decades has been the combo of great hardware and software. Original streaming content is no different than great software.
 
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