Apple Inks Deal for 'See' Futuristic Drama Series Written by Peaky Blinders Creator Steven Knight

[kaldezar]

Was a time I said stick to computers , now stick to iPhones and get them right. They are chasing TV shows while they cannot get Apple Music right .

[doublepost=1515657701][/doublepost]Apple Music, Apple TV and Apple Watch are still all things that Apple just can't get right, they are lucky that Google are also pretty inept!
[doublepost=1515657816][/doublepost]

This is why Apple doesn’t need to acquire Netflix. They can source their own original content, and though Netflix has a nice catalog, Apple can build their own.

If they keeps snapping up content at this rate, they’ll have upwards of 100 Apple originals by the end of the year.

[doublepost=1515657936][/doublepost]If only the hardware and software was halfway decent, Netflix just works and AppleTV is just a pain and don't even mention Apple Music, Spotify just blows it away!

 

[Richard28]

unless they launch an WebOS LG TV app to watch this content, its doubtful I will ever watch it.

All three of my TV's are LG with WebOS, and there is no way I would invest £450 to get 3 x apple TVs to enable them all to watch this... let alone the extra clutter and wires this would involve!

 

[WatchFromAfar]

If they keeps snapping up content at this rate, they’ll have upwards of 100 Apple originals by the end of the year.

Apple has nine original TV shows in total:

https://www.macworld.com/article/3245534/streaming-media/list-of-apple-tv-shows-and-series.html

Nine since the beginning. What makes you think they're gonna add 91 more shows in twelve months?

 

[oldmacs]

Again. When will people finally realize that Apple Engineers who works on iPhones, Macs, iOS, MacOS, etc.. doesn't have a part on making these TV Shows?

I'm sorry but high level management must be at least somewhat a part of these overall plans for TV. That means that high level management is spending time away from focusing on what they should be focusing on. People on here tell me that Apple can't possibly afford to spec bump certain Macs, or in 2014 to put more than 1GB of ram in the iPhone 6 etc etc etc. Yet they can afford to make bloody tv shows.

 

[The Phazer]

Yeah, it's really impossible to argue that getting major services like this off the ground don't demand the deployment of significant strategic resources in parts of the business, and strategic bandwith that could be solving other things - the portion of Tim Cook's time spent on this (which is definitely non-zero, these are billion dollar investments) is time spent not looking at how the broken internal structures of the Mac/iOS/Cloud services teams are leading to bad software and poor products.

The editorial proposition of this TV offering seems a bit genre heavy for a mass-market service rather than a tech-fanboy orientated start-up. They're competing with Netflix today, not Netflix four years ago.

 

[Rogifan]

Yeah, it's really impossible to argue that getting major services like this off the ground don't demand the deployment of significant strategic resources in parts of the business, and strategic bandwith that could be solving other things - the portion of Tim Cook's time spent on this (which is definitely non-zero, these are billion dollar investments) is time spent not looking at how the broken internal structures of the Mac/iOS/Cloud services teams are leading to bad software and poor products.

The editorial proposition of this TV offering seems a bit genre heavy for a mass-market service rather than a tech-fanboy orientated start-up. They're competing with Netflix today, not Netflix four years ago.

This is solvable. Tim Cook should hire an SVP to oversee Apple’s non content services (like iCloud) and let Eddy Cue be 100% content (iTunes, Apple Music, Apple TV). I’ve always felt Cue was spread too thin and his org was just a hodgepodge of stuff. And with some of the software bugs it’s pretty clear that Federighi is spread thin as well. Hire an SVP of services and give them iCloud, Siri, Maps and Apple Pay. Let Cue be 100% content and Federighi 100% iOS/Mac OS/pro apps.
[doublepost=1515669266][/doublepost]

I'm sorry but high level management must be at least somewhat a part of these overall plans for TV. That means that high level management is spending time away from focusing on what they should be focusing on. People on here tell me that Apple can't possibly afford to spec bump certain Macs, or in 2014 to put more than 1GB of ram in the iPhone 6 etc etc etc. Yet they can afford to make bloody tv shows.

Apple getting into original content has nothing to do with Mac mini not being updated. If Apple wasn’t spending a dime on original content Mac mini would be in the same state.

 

[oldmacs]

Apple getting into original content has nothing to do with Mac mini not being updated. If Apple wasn’t spending a dime on original content Mac mini would be in the same state.

The Mac Mini was just one example. Plenty of other examples of their extreme laziness. I’d be less annoyed if they weren’t wasting money in other areas.

 

[PG(Austin)]

They DO seem to be getting a lot of content on the way and not just anyone involved.

 

[DNichter]

Will be interesting to see how this all turns out. I am hoping for an "Apple TV" service that incorporates iTunes movies and shows, live TV, and original programming. I would pay $60 per month for it.

 

[Baymowe335]

The problem isn't the availability of resources but the high level strategy.

Regardless of the size of the company, there is only one person at the top making these decisions (even if these decisions are filtered down and the results filtered up through myriad layers of management and public relations figureheads).

Apple used to make great computers for software development not because it had great technicians but because of Steve Job's focus on what they were doing. This started to slip when iPads and iPhones became the thing and, for a while, Apple phones were the undisputed leader of that market. Then came music distribution, headphones, shops, TV boxes, self driving cars, watches, and now home decor and sci-fi programs.

When this happens, the ability to build class leading products in any individual class ebbs away. Given the impossibility of devoting the time required to any of these specialisations, senior management must delegate strategic decisions and feign interest in detail.

The net result is that products eventually become commoditised, safe, built to a price, built to fit a market profile. Passion, vision and ambition (other than for profit) wither.
---------
Footnote: An interesting article on the BBC today. In a technology that Apple ought to own, the best you can say is that they get mentioned...
Amazon Alexa v Google Assistant - fight gets fierce
http://www.bbc.co.uk/news/technology-42630606

I stopped reading after your first sentence because you have zero credibility to question the strategy of Apple and their $900B worth.

Remember, Apple is worth more today than any of the good old days.

 

[Dan Holmstock]

Wonder if this strategy would be done before an attempt to acquire Netflix or make a full platform to compete against it. Just seems odd that this company is now focused on making the content their devices were designed to serve.

 

[Gerlandano]

More fragmentation of the TV watching experience. You have to have 18 different subscriptions and multiple devices.

 

[Gasu E.]

With over 120,000 employees... I'm pretty sure the people at Apple who are working on TV shows are not the same people who are working on silicon and software.

But that's just a guess.

I see your point... but you have to remember that Apple is a GIANT corporation with many smaller divisions inside.

The hardware people don't even know who the media people are.

You're so, so wrong. Tim used to spend one day a week doing software QA testing. Now he watches videos instead. THAT, my friend, is why Apple software quality has gone down the crapper.
[doublepost=1515685256][/doublepost]

Isn’t it possible to get Apple Music on Android phones? I would imagine Apple’s streaming television service would try to hit players other than solely Apple TV.

It doesn't make sense to invest billions in first rate original content and only make it available on one device. Maybe at intro, it will be AppleTV only; but year 2 it will be available on other devices. It's also possible Apple will give itself time-limited "exclusives" on specific video content as a continuing policy-- if you want to watch something while the buzz is on, you need AppleTV; but you will get to see it eventually via an Android app.

 

[Average Pro]

Dear Apple,
Buy Netflix.
Regards

 

[Gasu E.]

The problem isn't the availability of resources but the high level strategy.

Terrible strategy-- proven by the fact that Apple's market value is so low.

 

[Baymowe335]

At what point does Apple start to innovate again and at what point does it stop trying to compete with and kill off any company that wants to do business on its platforms?

Maps, music streaming, voice recognition, shazam...

Do something odd, bold and new, Apple, stop playing catch up and mee too!

They don’t need to check with you on strategy. You are either ignoring or ignorant to their innovations and longer term strategy.

Check their stock lately? Management seems to be doing a good job. Btw, before you start saying the products, software, etc aren’t as good, that’s your opinion. Customer satisfaction, switch rates from Android, and devices sold are at all time highs.

If you want opinions, the iPhone X is the best consumer product I’ve ever owned.

 

[Gasu E.]

Dear Apple,
Buy Netflix.
Regards

Is it on sale?

 

[big-ted]

Dear Apple,
Buy Netflix.
Regards

Dear Apple, don't buy Netflix, I don't want my viewing locked to one manufactures devices

 

[Bacillus]

What Steve felt, thought, wanted was at a fixed point in time, before 2011.
It's 2018.
Different landscape.
You have no idea what he would of felt, thought, wanted at this point in time.
Pulling out the Steve card is no longer valid.

While many things are transient, some of the deepest of frustrations are near-permanent. Whether Steve's card or not, but he foresaw a global tragedy that some snouts even don't realize today

 

[Bacillus]

Check their stock lately? Management seems to be doing a good job. Btw, before you start saying the products, software, etc aren’t as good, that’s your opinion. Customer satisfaction, switch rates from Android, and devices sold are at all time highs
If you want opinions, the iPhone X is the best consumer product I’ve ever owned.

Well, hardly anybody would want "pars-per-toto" opinions (like: all indians must be illiterates as you may know a single illiterate indian...)
This says more about your self-centric normative than anything else - as long as nobody got to know the rest of your product portefolio or the background of your particular assessments

 

[Compote]

They don’t need to check with you on strategy. You are either ignoring or ignorant to their innovations and longer term strategy.

Check their stock lately? Management seems to be doing a good job. Btw, before you start saying the products, software, etc aren’t as good, that’s your opinion. Customer satisfaction, switch rates from Android, and devices sold are at all time highs.

If you want opinions, the iPhone X is the best consumer product I’ve ever owned.

I don’t care about their stock, as a consumer, because I do not blithely swoon over their financial success regardless of what’s in it for me, again, as a consumer.

Try not to oppose shareholder logic to consumer expectations. You can’t multiply apples and oranges, same way Apple’s stock value doesn’t factor in my expectations from it as a hardware innovator.

Apple are not going to reinvent the TV drama, talk-shows, or reality TV. It’s a meetoo venture because Amazon does it. Apple has been failing at TV because TV is content. They missed the OCB, Hulu and Netflix boat. They are playing catch up. Same as with hardware.

 

[fultonjt]

Pictures are in the wrong order, FYI...

 

[Baymowe335]

I don’t care about their stock, as a consumer, because I do not blithely swoon over their financial success regardless of what’s in it for me, again, as a consumer.

Try not to oppose shareholder logic to consumer expectations. You can’t multiply apples and oranges, same way Apple’s stock value doesn’t factor in my expectations from it as a hardware innovator.

Apple are not going to reinvent the TV drama, talk-shows, or reality TV. It’s a meetoo venture because Amazon does it. Apple has been failing at TV because TV is content. They missed the OCB, Hulu and Netflix boat. They are playing catch up. Same as with hardware.

TV is such a small amount of their world, they don't need to be all in on TV. Streaming is Netflix's entire business.

Apple isn't playing catch up on hardware, particularly their silicon.

 

[Compote]

TV is such a small amount of their world, they don't need to be all in on TV. Streaming is Netflix's entire business.

Apple isn't playing catch up on hardware, particularly their silicon.

Keep in mind that it was that person who called me biaised and ignorant hereabove that dragged the conversation to a theme of criticizing Apple products. I'm actually an Apple products user, would you believe ? Read my comment above. Where do I say Apple products aren't quality ?

Bezel-less OLED displays and wireless charging, fast charging, water-resistance... Those were all hardware features, and all catch-up features. The HomePod is a catch-up product.

Again, I'm a consumer who doesn't drool over silicon and geekbench numbers. Sure, the raw power of their silicon is icreasing. But isn't that the stance that everyone had except Apple, when Apple was really on the rise ? Think different.

I don't see how Apple is thinking different. And if the mods team want to ban me for saying that, well, I guess I'd rather go where reality isn't punished by a warning and where people who insult you get their way with the mods when you push back.

EDIT : Oh, turns out, you were that same person.

 

[Compote]

They don’t need to check with you on strategy. You are either ignoring or ignorant to their innovations and longer term strategy.

Check their stock lately? Management seems to be doing a good job. Btw, before you start saying the products, software, etc aren’t as good, that’s your opinion. Customer satisfaction, switch rates from Android, and devices sold are at all time highs.

If you want opinions, the iPhone X is the best consumer product I’ve ever owned.

TV is such a small amount of their world, they don't need to be all in on TV. Streaming is Netflix's entire business.

Apple isn't playing catch up on hardware, particularly their silicon.

About the argument that Netflix's business is entirely based on video content.

Don't try to turn tables on me. That was MY initial concern, that companies produce content and software for Apple only to be shadowed by the hardware manufacturer who tries to compete with the creators who make their hardware worth buying in the first place.

This is interesting. I have a history of dealing with toxicity, actually worked to greystone toxic people at work with professional help. You've bitten my head off for no reason, insulted me, the mods' message was perhaps automatic, but if you tried to make me look bad because I crossed you, that's one more toxic personality disorder's box ticked. And now, the gaslighting, trying to make my initial arguments yours... Very interesting.

Have a nice life. Where's the block button ?