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It's about making employees happier and keeping them. It gives the employee a good feeling that she can donate to a favorite charity and her employer will match it.

I max out my donations to a gay advocacy group, and my company doubles my money. That feels good.

I understand what you're saying and you're right. However you can't deny that having this make a media splash is bad for them :)
 
media splash?

I understand what you're saying and you're right. However you can't deny that having this make a media splash is bad for them :)

Outside of Apple fan sites, it hasn't had much of a media splash.

And it shouldn't, since it's simply Apple fixing one of the holes in their employee benefits. They're now doing what most Silicon Valley companies do - in a way that's better than some, worse than others.
 
I bet you have an apple logo tatoo somewhere and a framed picture of steve jobs.

I hate needles so no tattoo but I do have a framed photo of Steve Jobs doing a keynote on my desk in my bedroom alongside one of Margaret Thatcher, those 2 are my personal heroes
 
So here is my plan.
1. Form a 503 (c) (3) corporation - 500.00 at most
2. Make friends with an Apple employee at my local genius bar
3. Have him donate 10,000 to my non-profit
4. Collect an additional 10,000 from Apple
5. Give him 12,000 back
6. Profit 7,500

You missed #7 where you go to jail for 20 years and get "touched" by your mates.
 
Except for a few charity I see this as wasted money. I can see all those charity that just turn around and destroy our country from within because they are basic religious institution. I rather they spent time on getting the icon color perfect and forget this useless endeavor. But that's not how its going to go down.

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You missed #7 where you go to jail for 20 years and get "touched" by your mates.

No he is fine, just say your a religions organization and he will be safe from prosecution. It works all the time just look around at the real America.
 
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