I don’t care who’s ‘right’ or ‘wrong’ here (it’s complicated and I can see both sides), I just want Apple to make it work for me in the EU, or they lose me as a customer. 🤷🏻♂️
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Apple Intelligence Features Not Coming to European Union at Launch Due to DMA
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I know. I’d exchange freedom of movement in the worlds richest trading bloc for new iPhone features anyday 😜
I had no idea DMA, direct memory access, would end up causing so many issues. It seemed a no brainer in the beginning. Unforeseen consequences…
On a quick glance (at the original text) the British Digital Markets, Competition and Consumers Act seems to be even less explicit then the EU's DMA. Giving the responsible British authority more leeway or discretion in designating gatekeepers (undertakings as having strategic market status) and imposing conduct requirements on them.Are you sure?
The UK passes its version of the EU's Digital Markets Act
The UK has passed its version of the European Union's Digital Markets Act (DMA). The Digital Markets, Competition and Consumers Bill aims to keep major companies, including in tech, in check.www.engadget.com
Or as the detractors would say: Seems even more "vaguely worded".
Can't wait for the CMA to impose the first conduct requirements on Apple. 😁
What are you talking about? The DMA doesn't require Apple to pay anything to the EU.
...and that is just as true for Apple's developer terms.
Apple's App Store is probably the most regulated software marketplace in the world. And a huge part of that regulation exists only to make money for Apple and stifle competition.
Totally understandable. 2 points
1. If the iPhone mirroring is 100% sandboxed, I can’t see why the EU Should touch it. But they will.
2. Nothing is lossed by not including it in the EU other than FOMO.
And a huge part is protect apples investment in the store
And a huge part is to protect users.
Which flavor depends on whether you take Apples side or take the side playing the victim…
No, it primarily exists to protect customers and create a better experience for end users.
Absolutely.
Customers will make their purchasing decisions accordingly.
What are you talking about? The iCloud service is (supposedly) end-to-end encrypted and it's rolled out and has been used in the EU for many years.
While I don't trust Margrethe Vestager to make creative innovations in computer software, I'd trust her to tip the balance in favour of third-party developers to successfully do it on iOS.
More than the greedy 3rd biggest company in the world at least, whose paid application developer terms are more than twice the text size of the DMA.
Being unable to manage your Spotify subscription in-app doesn't create a better user experience.
Having developers submit every single streamed (rendered off-device) game from the App Store, as they used to require the game streaming companies, doesn't make for a better user experience.
Having to pay 30% commission on in-app purchases and making developers earn less doesn't create better experience for end users using their apps.
And this is why Apple really needs to consider pulling out of the EU. By the time the Euro regulators are done with Apple, they will have destroyed its core products - and any reason to buy them. Apple would be better off just getting out of the EU. The loss of revenue will be less harmful than the effect of EU regulations.
If anyone's stifling competition in apps and digital services, it's Apple.
Why the hell shouldn't they be entitled to that?
They're just prohibited from leveraging restrictions for anticompetitive purposes.
They have no problem with it on macOS.
macOS isn't a gatekeeper, it is (or would be) largely compliant with the DMA (such as for installation software), is a good reason to buy a Mac - and that makes a lot of money from sold Macs.
It's also a much smaller business than iPhones/iOS.
Can't see how leaving the EU would do less harm financially to Apple than just complying.
I'm soooo awfully sorry... NOT xD
PS. Naming it Apple (pseudo)Intelligence is still cringe af
And who is forcing us to use anything apart from the Apple App Store, if we wish? Apple can put a big red popup every time somebody is trying to install something from a third party, but once people consent to that installation to go ahead, it is not Apple’s problem anymore. Just as it is on a Mac.
Some real horrendous takes in this thread, mostly from Americans again.
"pull out of the EU"
"That'll show em"
"HAHA Unlucky EU"
"enjoy your side-loading 😂"
Why are you cheerleading a company that wouldn't spit on you if you were on fire? its not a sports team.
You should be more concerned with what apple is hiding from the EU that means they're going to lose out on millions because they can't comply with LAWS which they continue to try and test.
But it's ok because they bend over for china, Saudi and UAE and that's ok right? its fine when human rights are **** on but not when your privacy is protected by a European.
It's ok to mock google for privacy but at least they're complying without issue, people with money will sack apples fisher price phones off for galaxies and pixels because they aren't shallow enough to be bothered by green bubbles.
Sad.
"pull out of the EU"
"That'll show em"
"HAHA Unlucky EU"
"enjoy your side-loading 😂"
Why are you cheerleading a company that wouldn't spit on you if you were on fire? its not a sports team.
You should be more concerned with what apple is hiding from the EU that means they're going to lose out on millions because they can't comply with LAWS which they continue to try and test.
But it's ok because they bend over for china, Saudi and UAE and that's ok right? its fine when human rights are **** on but not when your privacy is protected by a European.
It's ok to mock google for privacy but at least they're complying without issue, people with money will sack apples fisher price phones off for galaxies and pixels because they aren't shallow enough to be bothered by green bubbles.
Sad.
My suspicion is that Apple was always going to go for a phased rollout of Apple AI, but it wants to take the opportunity to throw some shade due to it's intense dislike of the DMA.
I can't see Apple staying out of the EU market for long with its AI features - it would give the competition time to embed themselves in the EU.
I can't see Apple staying out of the EU market for long with its AI features - it would give the competition time to embed themselves in the EU.
Pulling out of the EU will only hurt Apple, big time. They will lose the hardware sales and services revenue, their user-fed services (Apple Maps, American Intelligence, etc.) won’t be getting direct user feedback and data. In addition, the EU’s DMA is just the first of its kind, but many more markets will come up with similar laws shortly. Should Apple continue to resist, the board and shareholders will be looking for a serious shake-up of all those Apple parachutists.
For some customers Apple is their team. Even if that company wouldn’t spit on them if they were on fire, like you said. The following Apple has is unlike any other.
I just buy their products and services now and again as they serve my needs and they are good quality. I don’t always buy Apple though… I buy nice from a variety of companies.
Which is as a market should function. No need for Margrethe Vestager to be involved.
You want 3rd Party Developers to be in control of Apple's IOS?
Again, Apple is among the most innovative and progressive companies that have ever existed. Developers have made more money on IOS than on any other mobile operating system.
The DMA itself does not identify the specific harms it claims to be trying to remedy.
Apple has happy customers, happy developers, and few disgruntled major corporations who want the EU to hobble Apple so they can have free access to Apple's customers and IP.
That's all the DMA is really trying to do.
Boy, if you have nothing else to argue, perhaps the length of the developer agreement will work.
You don't care who's right, but you want Apple to simply make it work while the EU is specifically trying to make it not work?
Let's see...this will work in countries that aren't in the EU. So, Apple can make it work. Just not in the EU. The common denominator is: The EU.
The fault lies squarely on the EU.
Having to give your credit card to third party developers you don’t trust to keep your data safe vs being able to pay Apple makes a crappy user experience
Having an app start streaming an inappropriate game to your kid makes for a crappy user experience
Developers having to pay entirely reasonable fees to Apple doesn’t impact user experience at all
Why does that matter for mirroring and controlling an Android device from macOS?
Apple is probably doing whatever it’s doing with the boards permission. Since apple was operating legally in the eu prior to the dma, the eu needed some regulations to tear apart apple.