It can be used on other devices, too. Like an Amazon Kindle.
Obviously. Being (usually) consumed on the same device is what enables Apple‘s extortionate scheme.
Of course. And Uber could also (though less convenient, with degraded but reasonable user experience) do it outside of Apple‘s store, with a web app.
That‘s Apple‘s scheme of
- having their cake (benefitting from having native apps that provide superior alternatives to web apps for goods/services not consumed on-device, i.e. where developers have considerable negotiating power of taking their business out of the app store)
- and eating it, too (charging third parties on transactions for goods/services that usually are consumed on-device, whose developers can‘t „escape“ having a native app on the store and can hardly take their business elsewhere)
From a macroeconomic perspective, they’re an economic ineffiency and loss to society.
From Apple’s point of view, they make sense of course: Opportunistic pricing where they think they‘d get away with it.
Absolutely.
Unless restricted by law and regulation.
And we need
more laws and regulation.
And fines to uphold and enforce them.
Particularly against Apple.
Not really, no.
👉🏻 It would,
finally, be a truly fair and non-discriminating pricing model. And perfectly illustrate show how Apple are overreaching in their entitlement to charge others and leeching off other’s companies‘ products and services.
We just need legislation to let Uber and others clearly show and itemise Apple‘s commission charge, rather than Apple forcing them to „bake it into“ their consumer-facing pricing.
I couldn’t wait for that - and consumers‘ and the media‘s reaction to that!