All well and good. Now give us new reasons to visit the stores.... Update the Macs.
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Apple Introduces Major Retail Changes, Including New Pro-Level Positions and Credo
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I'm sure glad they're spending all this time and effort on these extremely critical restructures and poems instead of those wretched MacBooks.
Angela Ahrendts got to something to keep raking in those millions.
These guys are drinking way too much of their own kool-aid.
Seriously, I think the current product line needs to be streamlined. However, that does not mean to axe the mini-product line. iPad mini, iPhone 5se (se?!) seem to be very successful as an (entry level) product.
That poem's pretty lame. Maybe a brief TL;DR: on how Apple is great and can do no wrong would have sufficed.
I guess they were struggling to find a rhyme for 5400RPM…
I guess they were struggling to find a rhyme for 5400RPM…
OMG what is happening to Apple? That haiku made me cringe. Apple has now completed its conversion from the anti-corporation to the corporation. They should suspend all work on the iCar, iPhone and whatever else they are working on and figure out a way to bring Steve Jobs back from the other side. When Cook calls a new executive wicked smart, he got the wicked part right.
Haiku ≠ any sort of poetry.
sounds like something the BURBERRY lady cooked up.
corporate america comes to apple. adding levels to an organization is not considered a good idea!
corporate america comes to apple. adding levels to an organization is not considered a good idea!
Do 'Pro' employees cost 25% more and have to be 10% thinner? 
Shuffling the deck chairs on the Titanic would've accomplished more than this exercise in retail futility.
This stinks of Angela Ahrendts. There will be a catwalk up the middle of the stores soon
Not forgetting the gold, silver, space gray and rose gold litter boxes!
The last thing Apple has been lately with it's products is streamlined.
Lol! And the skinny new trainees are "Airs".
Oh Apple, that isn't what people meant when they asked you to care about the pro market...
The problem is, "better" means so many different things to so many different people.Bold: yeah...right.
Decades ago, I abandoned my goal of leaving this world a 'better' place. Because it finally dawned on me how arrogant I was to think my definition of 'better' would be the same as everyone else's.
Now, I simply want to leave everything as I found it. Give the next generation the same chances and resources I had and let them decide what they want to do with it all.
So when you're there, talking to a 'Expert' and he seems to be doing a poor job at fixing your Mac, do you just yell at him and say "I want to speak to a 'Pro' employee!!"?
The store isn't going to be helping me to enrich my life, I need a computer that has updated specs to enhance my life, the best start for me to enhance my life is to be able to compete with peers in my industry, who generally use PCs which out perform my mac, for less money.
No amount of Disney-like delusion and rah-rah will fix outdated hardware across the entire platform.
No amount of Disney-like delusion and rah-rah will fix outdated hardware across the entire platform.
Maybe it's time to find a new job?
It seems Apple is following U2's trajectory from edgy stardom to cringeworthy banality.
Weird. Very weird.
Will loyalty pledges be next?
I guess Tim Jong Cook got something out of his Chinese trips.
Will loyalty pledges be next?
I guess Tim Jong Cook got something out of his Chinese trips.
To be fair, some of the new names for their sections do make more sense--not that I'll ever remember any of them. My problem with the store employees is that a lot of them don't seem to be given enough training on the new products. It seems a bit anachronistic now in this age of super accurate leaks to keep employees in the dark about new products right up to the day of retail release.
Overall I like the attitudes of the employees I have interacted with. They are enthusiastic and make the effort to help. It is a shame that everything I've read about how they provide retail employees with upward mobility and retention basically sucks, pardon my language.
And nothing is going to help the seemingly persistent problem of Apple not having the released products in stock and having clearly embarrassed employees be forced to tell customers to go order online or wait and try back some other time or worse, go to another store in another freaking state. Yeesh. I hope Angela reams someone a new one to fix that problem.
Overall I like the attitudes of the employees I have interacted with. They are enthusiastic and make the effort to help. It is a shame that everything I've read about how they provide retail employees with upward mobility and retention basically sucks, pardon my language.
And nothing is going to help the seemingly persistent problem of Apple not having the released products in stock and having clearly embarrassed employees be forced to tell customers to go order online or wait and try back some other time or worse, go to another store in another freaking state. Yeesh. I hope Angela reams someone a new one to fix that problem.
This stinks of Angela Ahrendts. There will be a catwalk up the middle of the stores soon
Meow! Care to clarify this blanket statement? Not everyone knows what you are talking about.