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So lame...
Apple is a very smart company. This feature is a gimick that will be very popular with the easily amused, and young children. Anything that involves Mommy and the Kids get's a lot of attention. Even after the newness wears off, it's a conversation starter and that's enough for Apple.
 
It means making GIFs has become as easy as it will likely ever get.

I think the other benefit is file size (hopefully).

GIFs are notoriously low res as they are usually huge files.

If this can stay 4k-ish but be a reasonable 10-15 mb I can see this be a very interesting feature!
 
As a Lumia 1520 user which supported Live Images for more than a year, this is an incredible gimmick that nobody will use.
 
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As a Lumia 1520 user which supported Live Images for more than a year, this is an incredible gimmick that nobody will use.
Is it as easy to take (one button you enable)? Could you use them on the lockscreen and have them auto sync across devices?

Apples biggest advantage is their ecosystem. If you live in it it's fantastic.
 
So in other words, GIFs are new again?
It probably is a variation on gif. There was a company a while ago that got bought up by Apple and I bet this is the result, the company was a man with an app called Snappycam which claimed to have rewritten the jpeg compression algorithm from scratch to be more efficient and fast.
 
It probably is a variation on gif. There was a company a while ago that got bought up by Apple and I bet this is the result, the company was a man with an app called Snappycam which claimed to have rewritten the jpeg compression algorithm from scratch to be more efficient and fast.

Good spot! I reckon that certainly is the case!
 
Anyone know what the file format is? I assume it'll be Apple-proprietary, so what happens when I upload my camera roll to a Dropbox account? Does it retain the "Live Photo" format, or strip the video and save as a .jpg, or what?
 
It's not technically a GIF since it will include audio.

I'm also wondering what the file format would be. If its .jpg how will it play on non apple devices.
 
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