Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
So lame...
Apple is a very smart company. This feature is a gimick that will be very popular with the easily amused, and young children. Anything that involves Mommy and the Kids get's a lot of attention. Even after the newness wears off, it's a conversation starter and that's enough for Apple.
 
It means making GIFs has become as easy as it will likely ever get.

I think the other benefit is file size (hopefully).

GIFs are notoriously low res as they are usually huge files.

If this can stay 4k-ish but be a reasonable 10-15 mb I can see this be a very interesting feature!
 
As a father of three young kids this is the type of gimmick that I would use and compel me to upgrade. Hate to say it but it's true.

I don't think it's a gimmick at all if you find yourself using it a lot.

I think the main benefit is that there is no change to my workflow (not an external app) so all it is is a value add. I look forward to giving it a try!
 
As a Lumia 1520 user which supported Live Images for more than a year, this is an incredible gimmick that nobody will use.
 
  • Like
Reactions: dgr874
So in other words, GIFs are new again?
It probably is a variation on gif. There was a company a while ago that got bought up by Apple and I bet this is the result, the company was a man with an app called Snappycam which claimed to have rewritten the jpeg compression algorithm from scratch to be more efficient and fast.
 
It probably is a variation on gif. There was a company a while ago that got bought up by Apple and I bet this is the result, the company was a man with an app called Snappycam which claimed to have rewritten the jpeg compression algorithm from scratch to be more efficient and fast.

Good spot! I reckon that certainly is the case!
 
Anyone know what the file format is? I assume it'll be Apple-proprietary, so what happens when I upload my camera roll to a Dropbox account? Does it retain the "Live Photo" format, or strip the video and save as a .jpg, or what?
 
It's not technically a GIF since it will include audio.

I'm also wondering what the file format would be. If its .jpg how will it play on non apple devices.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.