Apple Introduces New Apple TV Set-Top Box with 1080p Video and Updated Interface

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Apr 12, 2001
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As expected, Apple today introduced an updated Apple TV offering support for 1080p video, which is now also available through the iTunes Store. The company is also rolling out an updated interface for the set-top box, with icon-based category buttons and large billboard-style artwork for content.

The new Apple TV maintains the same $99 price tag as its predecessor and is available for pre-order today. It launches on March 16th.
"People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud."
Apple's iCloud services have also been updated to support 1080p video, allowing users to stream their content to any linked device including the new Apple TV. AllThingsD notes, however, that not all studios are participating in the iCloud video streaming, with Fox and Universal having to hold out due to agreements with HBO.

Article Link: Apple Introduces New Apple TV Set-Top Box with 1080p Video and Updated Interface
 

zed2

macrumors 6502a
Jul 17, 2004
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So can we upgrade the older iTV version 2 system to run this new interface? Is the only difference the 1080P?
 

Explorz

macrumors regular
Jan 15, 2008
191
40
1080 Streaming?

So, do all rental movies now stream in 1080p?

And I don't think the Generation 2 Apple TV will handle 1080p. I believe that is only available on the new hardware.
 

KylePowers

macrumors 68000
Mar 5, 2011
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Very, very surprised to see no Siri.

Controlling Netflix via Xbox 360 Kinect (voice) is awesome
 

wackymacky

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Sep 20, 2007
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Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

Yet we know they are developing a integrated device. Think I'll sick with my current one for a few months to see what happens.
 

nickelt

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Is there no app store for apple tv yet???
 

CylonGlitch

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Jul 7, 2009
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Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!! Apple, take my money!!
 

potatis

macrumors 6502a
Dec 9, 2006
806
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To bad a new version of Handbrake was released one week ago. Now have to wait another year for an ATV3 preset.
 

Pakaku

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Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C148 Safari/6533.18.5)

Is there no app store for apple tv yet???
I'm going to assume, as the Apple TV is still a streaming device, that Apple wants iTunes to be the 'App Store' for the Apple TV.
 

stuckwithme247

macrumors regular
Jan 14, 2003
106
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Very, very surprised to see no Siri.

Controlling Netflix via Xbox 360 Kinect (voice) is awesome
I see how that can work with the 360 mic, but it's just a little box. You would really have to yell at that thing to get it to work :)

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To bad a new version of Handbrake was released one week ago. Now have to wait another year for an ATV3 preset.
It's just a preset, you can create your own for it
 

Rodimus Prime

macrumors G4
Oct 9, 2006
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So can we upgrade the older iTV version 2 system to run this new interface? Is the only difference the 1080P?
sounds like it. I believe many of us called Apple it doing a pretty BS move by limiting the last Apple TV to 720P. They wanted an excuse to try to get people to upgrade. I believe the chips in the last Apple TV even supported 1080P. Just Apple choose not to connect it so they could make the 1080P some huge update.
 

nickn

macrumors 6502
Jun 17, 2011
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Why even bother, just get a Roku for $50 bucks. It has been able to download apps for years.
 

bobbyz110

macrumors newbie
Jun 15, 2010
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I wonder if the new interface will get pushed to the ATV2.
The press release on engadgets site from apple says the new UI is available today for second generation atv's, and only third gen hardware will be needed for 1080p content.
 

Tilpots

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Apr 19, 2006
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sounds like it. I believe many of us called Apple it doing a pretty BS move by limiting the last Apple TV to 720P. They wanted an excuse to try to get people to upgrade. I believe the chips in the last Apple TV even supported 1080P. Just Apple choose not to connect it so they could make the 1080P some huge update.
With the iP4S shooting 1080p, they had to make the AppleTV compatible. I'm hoping ATV gets pulled itno the yearly product update cycle, where they're forced to innovate and progress. Apps anyone? Me, too.
 

nutmac

macrumors 601
Mar 30, 2004
4,168
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Not a bad update, particularly the new UI.

That said, while I wasn't expecting apps or anything, Hulu is long overdue and disappointing omission.
 

lunarworks

macrumors 68000
Jun 17, 2003
1,653
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Toronto, Canada
If an A5 chip and 1080p are the only new features, and the new UI is available to me, I'll hang onto my 2nd gen Apple TV for a little bit longer.