Call me jaded, but if nineteen years in IT has taught me anything, it's that educating people is almost never the answer-- not because it's not a great idea, but because people just don't want to learn and you only end up getting frustrated trying to teach them. They also can't be bothered to read-- whether it's the FAQ, the wiki, or the exquisitely-detailed, screenshot-laden, idiot proof documentation you wrote up in a futile attempt to "teach a man to fish," after having to show them how to do something for the tenth time.
The same people suckered into installing this crap will be just as quick to fall for the next one... "Oooh, you mean I can see pictures of (cute kitties/Pippa Middleton naked/Bin Laden dead) if I just download and run this executable? Then download and run I shall!"
I do mostly back-end stuff now, because I got burned out dealing with people who refuse to engage their brains before clicking on something. And those people are legion.