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Apple today sent out emails inviting developers to visit the Apple Developer Center in Cupertino, California for a workshop on app optimization. Apple says that developers can learn to maximize app performance to "give people a great experience."

Apple-Park-View.jpeg

Attendees will learn how to optimize Apple frameworks and what Apple tools can be used for identifying and resolving performance issues. Apple engineers will be on hand to provide support, app testing, and advice.

The all-day event that runs from 9:00 a.m. to 4:00 p.m. Pacific Time is set to take place at the Apple Developer Center on September 27, 2023. The event is free, and registration is first come, first serve. It is not clear how many spots are open to developers
Join us for an all-day, in-person event and discover how to improve your app experience by maximizing performance. Learn how to optimize your use of Apple frameworks, identify and resolve performance issues with tools like Instruments and Xcode Organizer, and get advice from Apple engineers on reducing launch time, hang rate, memory footprint, and more. Plus, you'll have the opportunity to test your apps and get hands-on support. Hosted at the Apple Developer Center in Cupertino.
Apple opened the Apple Developer Center in June of 2022, just ahead of the 2022 Worldwide Developers Conference. Apple has described the Developer Center as a "world class facility" where developers can meet with Apple engineers, designers, and experts.

There are dedicated lab areas at the Developer Center, along with work pods, briefing centers, a studio with stage, and more. Meeting rooms are named after prior macOS releases, and the studio room is named Big Sur.

Outside of WWDC 2022 and 2023, Apple has extended limited invitations to developers to visit the Developer Center at Apple Park. The September 27 meetings will take place following the introduction of new iPhones on September 12 and after the launch of iOS 17, which we are expecting to see released around September 20.

Article Link: Apple Invites Developers to Cupertino for Workshop on Optimizing Apps for Performance and Battery Life
 

exmophie

macrumors newbie
Oct 23, 2019
26
139
Translation: we've reached the lower limit of baseline power consumption of our upcoming devices, which might be higher than anticipated. We can't further restrict your app's consumption at the OS level without the user noticing the performance hit, so now we're putting it on you to put your app on a RAM diet while somehow only using our wonky APIs.
 

Justin Cymbal

macrumors 6502
Mar 25, 2008
440
2,529
Boston, Massachusetts
Great picture of Apple Park

This is such an awesome idea for Apple to do

With the huge energy efficiency improvements in the 3 nm chips that are debuting on this year’s iPhone 15 Pro, it is very clear that Apple is emphasizing battery life and the software aspect of battery life is also so fundamental that I’m glad that Apple is recognizing that and created this special conference/event

I hope that this event turns out to be such a success that Apple ends up making this a reoccurring annual event and expands it to more developers in the future
 
Apple should invite over Dark Sky Team. They seemed to know what they were doing with the iOS App Store.

 

sw1tcher

macrumors 603
Jan 6, 2004
5,368
18,327
Apple today sent out emails inviting developers to visit the Apple Developer Center in Cupertino, California for a workshop on app optimization. Apple says that developers can learn to maximize app performance to "give people a great experience."
Did Alphabet (Google) get an invite so Apple can help them optimize Chrome?
 
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mknelson

macrumors member
Sep 30, 2020
35
77
hmmm, why not do this at WWDC? way more people could have been reached ... why not quite 3 months later?

maybe there will be a surprise next week?
They often do similar workshops at WWDC, but those seats are limited. This kind of workshop needs to be done regularly so they can train developers who couldn't get in to WWDC.
 

NT1440

macrumors G5
May 18, 2008
14,610
20,753
Translation: we've reached the lower limit of baseline power consumption of our upcoming devices, which might be higher than anticipated. We can't further restrict your app's consumption at the OS level without the user noticing the performance hit, so now we're putting it on you to put your app on a RAM diet while somehow only using our wonky APIs.
Just as simply:

“Hey guys, I know a lot of you just ported your apps, but there is a TON of tools and resources available to make it perform better and more efficiently if you take advantage of the actual platform instead of shoving it through a translator service”
 

NT1440

macrumors G5
May 18, 2008
14,610
20,753
Easy. If app developers stop putting 89450198 tracking/telemetry/ad frameworks with each application their app will consume less energy and require less resources to run.
But then you couldn’t just pick “free” frameworks off the shelf and we’d actually have to pay our devs to build something. My service provider friend on the golf course said his company could just do the work for us!
 

anshuvorty

macrumors 68040
Sep 1, 2010
3,368
4,838
California, USA
I KNEW IT! I KNEW! I KNEW IT!

Apple secretly knows that the reason for the poor battery health in the iPhone 14 series of phones is due to this reason. So, to be proactive instead of reactive, Apple is gently nudging their devs to freakin optimize their apps so that the same poor battery life issue doesn’t come up with the iPhone 15-series of phones…
 

TechnoMonk

macrumors 68000
Oct 15, 2022
1,596
2,129
Apple makes their own SoC design, kernel, programming language and compiler, UI toolkit, file system, …

Pretty sure they know as much about optimization as only a handful of orgs in the world do.
Didn’t you get the memos. Not as much as macrumors forum members.
 
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