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Apple today shared a new iPhone 15 ad that focuses on some of the camera capabilities of the device, such as the option to snap an image and then adjust the focus during the editing process.


In the ad spot, a band is working on their album cover. One of the band members is using an iPhone to edit a picture of the trio in the group, and she uses the Portrait subject focus adjustment feature to focus on herself in the foreground, blurring out her bandmates in the background.

She hands the iPhone to her bandmate, who edits the image again to change the focus to himself, blurring the background and foreground and cutting her out of the image. The two bicker about which image to use before getting the opinion of the third band member, who taps to focus in on himself, blurring out the other two. In the end, that's the shot they go with.

"Turn your photos into portraits," reads the tagline of the video.

Standard images captured with the Wide camera on an iPhone 15 or iPhone 15 Pro model support focus editing. In the Edit interface, tapping on the aperture icon allows the amount of blur in the background to be adjusted with a slider. This feature is available even when the image was not originally captured in Portrait mode.

In a photo with multiple subjects, the focus of the photo can be changed by tapping on one of the people or objects in the image.

Article Link: Apple iPhone 15 Ad Highlights Portrait Camera Capabilities
 

picpicmac

macrumors 6502a
Aug 10, 2023
895
1,167
then adjust the focus during the editing process.
Which of course is not a real thing. It's simply exploiting the low angular resolution of the human eye-brain system.

Long ago there was this thing about the "democratization" of photography. You see, it used to be that to write with light took some skill, but the masses wanted to take their own photos, so companies like Kodak came up with fixed focus cameras (wide-angle lenses, small apertures) using fast film. The masses rejoiced.

What Apple is doing today is just a rerun of that bygone era.
 

dogolaca

macrumors newbie
Sep 30, 2013
18
30
This ad givse such an incomplete view of editing portraits.

Yes, Portrait Edit allows you to change the focal plane from near to far, as the bandmates are arguing over. But it also allows you to change the "in focus" range (by varying the f-stop) so that none of the three faces are completely blurred.
 

CarAnalogy

macrumors 68040
Jun 9, 2021
3,911
7,031
Funny ad. Why isn't there also the option of having the entire picture...everyone...in focus?

Too useful. Ever since Hipstamatic, which Instagram ripped off and became wildly successful, the trend has been toward low resolution, blurry, heavily filtered, heavily edited pictures.

A clear picture as close to reality as possible, or showing as much information as possible (like having everything in focus) is so two thousand and late.
 
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actripxl

macrumors 6502
Aug 24, 2002
306
65
Chicago, IL
This ad sucked, I don't understand how people liked it, the woman was really annoying instead of coming off funny. The only good thing was showing how you can change the person in focus for those that didn't know already
 
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anthogag

macrumors 68020
Jan 15, 2015
2,048
3,373
Canada
With a proper portrait mode photo, you can turn portrait off, removing the depth effect. Is that what you’re asking about? Not sure about the new portrait-without-portrait-mode thing
I am talking about the ability to have the whole picture clear because computational photography analyzes the entire scene. Not only for portrait mode.
 

ThomasJL

macrumors 65816
Oct 16, 2008
1,481
3,248
Tim Cook has no originality. Every year, there are commercials about the iPhone's camera capabilities.

Meanwhile, iOS is still very buggy and has an unintuitive GUI thanks to Apple copying Microsoft's horrible practice of using flat design. Please go back to the user-friendly skeuomorphic design of iOS 6. Use the same graphics as iOS 6.
 

fguerraz

macrumors newbie
Dec 1, 2023
1
1
There are plenty of apps that do this without having to subject yourself to the utter garbage that is Android.
Like? I’m coming from the pixel 7 pro, I have tried many apps that do kind of “magic eraser” things, even the paying ones, and they don’t get close to what magic eraser does. I mean Lightroom does a good job, but the workflow is more involved and not really “editing on the go”.
If you have any good suggestion I’m interested.
 
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steve09090

macrumors 68000
Aug 12, 2008
1,825
3,609
Tim Cook has no originality. Every year, there are commercials about the iPhone's camera capabilities.

Meanwhile, iOS is still very buggy and has an unintuitive GUI thanks to Apple copying Microsoft's horrible practice of using flat design. Please go back to the user-friendly skeuomorphic design of iOS 6. Use the same graphics as iOS 6.

Why are you trying to make this about Tim Cook? What a load of bollocks.

I have had a total of ZERO issues with iOS. It’s super intuitive. You click on a person in the image an it focusses on them. How hard is that for you?

You can also adjust the focus on the slider at the bottom. Also super intuitive.
 
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