Ok this may sound completely retarded, but it's my honest opinion of Apple, their products, marketing, pricing, etc. Apple is a very innovative company. They make good products. But there's a catch. They make good products...but then SLAM customers with high prices for the devices, restrictive contracts, etc. An example. The iPod...when that first came out, it was like a viral youtube video. Everyone was talking, and everyone wanted one. Catch? Extremely high price. Same thing with the iPhone. When you create a product with such innovation, why not expand on it (open source applications, forget about 'corporate agreements' that can restrict application development, etc) and give customers the best bang for their buck? Simply put, Apple won't make as much money that way. If Apple decided to price the iPhone reasonably the first time, that would have increased sales dramatically. Not to mention i can't even fathom what would happen if they would expand on the damn phone a little! They now knocked the price down to "trick" customers into thinking "holy crap, thats a hell of a deal!!" What they don't know is that they are going to get shafted on the contract, upgrade eligibility, text messaging plans, etc. Reading Apple press releases, hearing what they are doing to customers... it really saddens me. Over what? Money. MONEY. a $30 data plan and a $20 TEXT MESSAGING PLAN? ARE YOU KIDDING ME? let me break this down. you all know how much data is transmitted with a text message? what, 160 characters at most? the average web page has how many characters...thousands? and how many web pages do you view a day on the iphone? and how many emails do you send? and you mean to tell me its that expensive for the carrier to just include text messaging? (if you actually know how carriers work, cell towers and the cost of SMS, you understand.). apple could have simply included text messaging (unlimited) with the data plan, and maybe upped it $15 instead of $10 (to $35). as much as i want this phone, and i still plan on getting it (because tmobile service sucks here, and the phones i get through them are garbage or always refurbished).....i really had to consider this. i'm a HUGE text fan. HUGE. upwards of 3-6k msgs a month...nothing INSANE, but enough to want an unlimited plan. now i'm going to have to tell all my contacts to NEVER text me, so i can send them an email using Teleflip or something like that. It really disappoints me that a huge company like Apple will worry about "corporate agreements" more than treating their customers properly. not to mention ATT customer service is horrible. In one day i talked to FIVE (5) reps, 4 on the phone and e-chatted 1. Completely uninformed. Was put on hold 6 times for them to "look up the information" which really means (let me ask my supervisor because i'm too stupid to know). I work in a call center (comcast) and if i would ever provide that kind of customer service i would probably be on a written warning. I'm so tempted to get this phone, i plan on it, but Apple's price-gouging (txt plans), misleading press releases along with very sly and evil business practices are making me re-consider this very heavily.. anyone agree? disagree? explain..