Apple iPhone Component Costs

Discussion in ' News Discussion' started by MacRumors, Jan 18, 2007.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Market analyst group iSuppli put out some preliminary numbers as the component costs for the Apple iPhone. Typically, these component breakdowns are performed on a physical device, so this analysis was done with a best-guess on many of the suppliers.

    According to the analysis, the manufacturing cost for each 4GB iPhone is about $230, offering Apple nearly a 50% gross margin on the iPhone. This is reportedly in line with previous Apple margins in the iMac and iPod nano, and suggests there is room for price drops in the future.

    Of interest, the supplier of the 3.5" Touch screen remains a mystery, but iSuppli estimates it's cost at $33.50.
  2. ero87 macrumors 65816


    Jan 17, 2006
    New York City
    wow so their profit isn't even that huge! considering that "included in the price is a 2-year plan", whatever that means...
  3. Sdashiki macrumors 68040


    Aug 11, 2005
    Behind the lens
    um, included in the price is the DISCOUNT of signing for a 2 year plan.

    thats the correct wording.

    you arent getting 2 years of service for $600, though it seems like thats the wording presently.
  4. Sean7512 macrumors 6502a

    Jun 8, 2005
    So really, Cingular is probably paying $600 and $700 for a $230 phone and a lil more for the other. Apple is gonna make tons of money on these things...At least we don't have to pay full price, as we get that 2 year contract discount :rolleyes:
  5. edge540 macrumors regular


    May 10, 2004
    that really is a large profit margin. This means that even if they sold without the 2 year contract, which usually makes phones a heck of a lot cheaper to buy, they will be making a killing off of them. Maybe once we get the actual device out we will get a better estimate on the manufacturing costs. But as it stands now, they could sell an unlocked version of the phone for 300 dollars and still make like 70 dollars off of each one. Thats what im waiting for.
  6. chaslam macrumors regular

    Oct 29, 2006
    However, one has to remember all the costs involved with the production of the phone. All the developers that made the software, all the people that have taken years to develop the phone and the designers. So actually, its probably not a high a profit margin as we think, taking off all the R&D costs.
  7. OhEsTen macrumors regular

    Dec 29, 2003
    But, this does'nt account for their R&D. What does it cost to have a team of engineers, designers, developers, (developers, deveoplers) and lawyers running for 2.5 years.
  8. Digital Skunk macrumors 604

    Digital Skunk

    Dec 23, 2006
    In my imagination

    Glad I am not buying one until it has the Sprint name and logo on it. :D

    Maybe by then the phone will be replaced by one with newer features that are way beyond my comprehension. Then I can get the regular iPhone at a discount price in the Apple Store reburb bin. Not the 32GB model with brainwave recognition. :D
  9. twoodcc macrumors P6


    Feb 3, 2005
    Right side of wrong
    that is a good point....but it's still pretty expensive.....
  10. czeluff macrumors 6502

    Oct 23, 2006
    not high

    thats NOT high. Yes, computers is generally an area where margin isnt very high (buy from, theyre getting about 11% margin. i know, i worked there). 50% sounds like alot, but when u count R&D time, thats very little.

    Compared to the normal iPod, the 8gb nano costs $90, and they sell it for $250. the R&D costs arent as high either. the Nanos make the most money for them in terms of percentage.

  11. slffl macrumors 65816


    Mar 5, 2003
    Seattle, WA
    These cost analysis' are the dumbest thing ever. Do they take into consideration R&D? Or anything else beside raw component cost? And it's not just the iPhone, these numbers are equally being pulled out of someones butt for the PS3, 360, Wii, etc. etc.
  12. cheunghy macrumors member

    Apr 26, 2006
    Hong Kong
    How about their effort in development? How much does it cost...?
  13. JoeG4 macrumors 68030


    Jan 11, 2002
    Bay Area, Ca.


    When you pay $499 for the iPhone, you also commit to a 2 year contract with cingular for $XX a month. Probably something in the whereabouts of $69 per month without including taxes.

    It costs Apple $230 to make the phone. Cingular will charge you $499 for that phone WITH the discount since you HAVE to sign up for 2 years of service with them (which is NOT free). They make a **** TON just like Apple so they pay Apple (thus the discount) - that discount is called a subsidy.

    The subsidy on cellphone service varies with how much you commit - FWIW I think cingular recently dropped theirs significantly on $40 contracts, but I don't know about $60 ones.

    Usually, part of that subsidy goes to discount the phone, and the rest goes to whoever sells it to you - that's how all those dealers in the malls work - they sign you up for a contract and get ~$250, half of that they allow for a "discount" on the phone and the other half they stick in their pocket. [well, the owner does, and then they pay their employees - it's not as lucrative as it may sound].

    So there you have it.
  14. cr2sh macrumors 68030


    May 28, 2002
    You just better hope you don't do anything crazy.. like die. :)

    The 3.5" touch screen most certainly costs more than $33... right? It seems like they low balled that part to make Apple seem more greedy.
  15. Object-X macrumors 6502a


    Aug 3, 2004
  16. ender78 macrumors 6502

    Jan 9, 2005
    I find this number unreasonable at this point due to the fact that iSupply likely has ZERO knowledge of the product components. Until they have disassembled one, their pricing is not even worthy of being called "speculation".
  17. bigbossbmb macrumors 68000


    Jul 1, 2004
    I'd be interested to know what the discount is, if any.

    I wouldn't be surprised if there was no discount and the 2-year agreement was just a stipulation made by cingular.
  18. adamberti macrumors regular

    Jan 31, 2003
    Bingo. iSuppli? I can't see a serious market analyst group calling themselves that. And no dissasembly means they're shooting in the dark.

    This sounds to me like iSuppli just wants some advertising time, which they got. How many people went out to see who iSuppli was (myself included)? They're just jumping on the Apple bandwagon.
  19. TheBobcat macrumors 6502


    Nov 1, 2006
    East Lansing, Michigan
    You would think since Apple is trying to break into this market they'd settle for a lower profit margin. If iPhone was $399/$499, I bet you'd see sales much higher than what they will be. However, Apple may also be wanting to set a tone for iPhone to be seen as a premium device through its price in addition to features. Either way, it is what it is, and these people really have no idea.
  20. SciTeach macrumors regular

    Apr 18, 2006
    Not really. The average retailer will jump up the price of a product they purchased to sell 20-40%. I was actually expecting more of a profit margin.

    And if you want a comparison to what a consumer pays vs. what a seller sells, look at Starbucks!!:eek:

    (I know, I vs oranges.....or coffee beans:D )
  21. FattyMembrane macrumors 6502a


    Apr 14, 2002
    bat country
    1. the specs of the iphone are still unknown, so calling this bill of materials anything more than a "wild guess" is pushing it.

    2. i would be surprised if apple is doing anything more than breaking even on this thing - it's been in development for 3 years. r&d is part of the cost of the phone as well. during the keynote, i was expecting at least an $800-$900 pricetag.
  22. BigPrince macrumors 68020

    Dec 27, 2006
    I think your going to wait a long time.
  23. dashiel macrumors 6502a

    Nov 12, 2003
    apple's language with regards to the cingular contract have so far been strange. their wording makes it seem like the contract is included in the price which i can't imagine is true, but it certainly provides an interesting opportunity for both cingular and apple.

    apple has always maintained a strict pricing policy -- one it keeps them profitable, but two it's about brand perception. apple doesn't want their products to appear as cheap. i don't ever see a time when the iphone is given away for free with a 1-year contract, but i can see apple/cingular saying $599 two-year contract included. it's semantics, but i can see it happening. cingular would lose some money in the first year on a $60 plan, but they make it back in the following year.

    now if they were smart cingular would do that now while they have the two-year exclusive contract. give everyone a free year of service for the price so that when year-two comes up they can't just cancel and move on if they want to use their iphone.
  24. NorCalLights macrumors 6502a

    Apr 24, 2006
    Exactly. Apple likely spent millions on R&D for this product... not to mention the R&D that Cingular put towards improving their network. Add in shipping and physical plant costs, and suddenly these margins don't look so huge.
  25. arn macrumors god


    Staff Member

    Apr 9, 2001
    This is all speculation though... you really think Apple is going to have a surplus of iPhones in the first 6 months?

    If Apple is going to sell as many iPhones as they can make in the first few months, there's no reason to charge less. You're leaving money on the table. There's plenty of time to drop prices. Is Apple charging too much for iPods? The fact they sold 21 million of them last quarter indicates they are not charing too much for them.


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